MBA essay代寫參考：Impact of Culture on Marketing
MBA essay代寫參考-文化對市場營銷的影響。本文是一篇留學生MBA essay代寫參考。主要內容是講述Nando’s是一家跨國食品連鎖餐廳，在全球擁有數千家餐廳。Nando’s是南非的一個食品鏈，在過去15年中在全球范圍內擴張。當Nando首次嘗試向不同國家擴張時，文化對世界各國對這種食品/服務的看法的影響最初產生了負面影響。
本篇MBA essay指出，在全球范圍內擴大業務時，對市場產生影響的主要目標之一是考慮到該國家的文化。這正是Nando未能做到的，因此公司的擴張速度也因此付出了代價。下面就一起來看一下這篇MBA essay代寫參考的具體內容。
The impact of culture on how the products or services might be marketed in various regions around the world.文化對產品或服務在世界各地營銷方式的影響
Nando’s is a multi-national food chain restaurant with thousands of restaurants across the globe. Nando’s are a South-African food chain that has expanded globally over the last 15 years. The Impact of culture on how this food product/service has been viewed in various countries around the world had originally had a negative effect when Nando’s first tried to expand to different countries.
When expanding a business globally one of the main objectives to making an impact on the market is to take into consideration that countries culture. This is what Nando’s failed to do and hence cost the in terms of how fast the company expanded.
It has rigidly and excessively stuck to its corporate culture exhibited in South Africa. It failed to note that South African’s national culture is not the same thing as what applies in countries in European and Asian states . (“Cross Cultural Management Report On Nandos Cultural Studies Essay”)
本篇MBA essay指出該公司過于拘泥于在南非展示的企業文化。它沒有注意到南非的民族文化與歐洲和亞洲國家的民族文化不同。
A time when Nando’s did adjust their product or service to have an impact on a particular culture was when they collectively targeted people in Saudi Arabia during Ramadan. The company knows that during the month Ramadan takes place, Muslim people do not eat during sunlight as it is part of there religious beliefs. Nando’s open there restaurants right up to midnight to offer a better service to the customers as they feast at sundown. This year’s Ramadan will run from Friday 26th of May till Saturday 24th June.
Nando’s確實調整了他們的產品或服務，以對特定文化產生影響，那是在齋月期間，他們集體針對沙特阿拉伯的人們。該公司知道，在齋月期間，穆斯林不在陽光下用餐，因為這是他們宗教信仰的一部分。Nando的餐廳一直營業到午夜，為日落時分的顧客提供更好的服務。今年的齋月將從5月26日星期五持續到6月24日星期六。
With Social media being at the forefront of communicating today that is where Nando’s do most of their advertising as it costs less than any other source of advertisement. The problem with this is when Nando’s releases and ad online it must cater for all the different cultures of the countries in which they have restaurants in and countries they wish to expand to. They must not cause worldwide unrest.
如今，社交媒體處于傳播的前沿，Nando的大部分廣告都是在社交媒體上做的，因為它的成本比任何其他廣告來源都低。問題是，當Nando在網上發布和廣告時，它必須迎合他們開設餐廳的國家和他們希望擴展到的國家的所有不同文化。它們不能引起世界范圍的動蕩。
A time when the food chain did cause a huge global cultural problem was on March 26th 2016 when the released a paper print advertisement that was in the English Daily newspaper. The print read:
2016年3月26日，英國《每日郵報》發布了一則紙質廣告，食品鏈確實引發了巨大的全球文化問題。打印內容如下：
“We don’t mind if you touch our buns, or breasts, or even our thighs. Whatever you’re into, enjoying any Nando’s meal with your hands is always recommended,” read the advertisement. The headline read: “Try something you can grab with both hands”.
廣告中寫道：“我們不介意你觸摸我們的面包、乳房，甚至大腿。無論你喜歡什么，都建議你用手享受Nando的美食。”。標題是：“試試你能用雙手抓住的東西”。
Source: (“Nando’S Cheeky Print Ad Stirs Up Trouble; Ends In Public Apology”)來源：（“Nando的厚臉皮平面廣告惹麻煩；最終公開道歉”）
This little piece of advertisement placed in an English newspaper grabbed headlines in India it was that controversial. The topic was covered by the indianexpress.com
刊登在一家英文報紙上的這則小廣告在印度成為頭條新聞——它就是如此有爭議。indianexpress.com報道了這個話題
Nando’s received severe backlash from people on social media as many people viewed this as being sexist towards women. This resulted in Nando’s issuing an apology to its followers.
Nando在社交媒體上遭到了人們的強烈反對，因為許多人認為這是對女性的性別歧視。這導致Nando向其追隨者道歉。
Source: (“Nando’S Cheeky Print Ad Stirs Up Trouble; Ends In Public Apology”)來源：（“Nando的厚臉皮平面廣告惹麻煩；最終公開道歉”）
This is just one cultural issue that Nando’s got wrong when marketing not only in the UK but globally that had a negative effect on customers. This shines the company negatively that will see customers and potential customers boycott the brand thus, delays the company from growing and building cultural relationships with countries.
這只是Nando在不僅在英國而且在全球營銷時犯下的一個文化問題，這對客戶產生了負面影響。這會給公司帶來負面影響，導致客戶和潛在客戶抵制該品牌，從而推遲公司與各國發展和建立文化關系。
The Impact of culture on how an organisation might be managed from a HR perspective.從人力資源角度來看，文化對組織管理方式的影響
When an organization is growing internationally, culture must be instilled within the core of an organization. Culture is a huge part of business, especially big international companies as it is tough to take all the determinants of culture into account of a whole country, you’ve got to make sure you are not insulting anyone and all the barriers have been successfully resolved.
當一個組織在國際上發展時，文化必須灌輸到組織的核心。文化是商業的重要組成部分，尤其是大型國際公司，因為很難將文化的所有決定因素都考慮到整個國家，你必須確保你沒有侮辱任何人，所有的障礙都已經成功解決。
The norms of culture are: religion, political & economic philosophies, education, language and social structure. The norms and values of culture evolve overtime.文化規范包括：宗教、政治和經濟哲學、教育、語言和社會結構。文化的規范和價值觀隨著時間的推移而演變。
It is vital a manger tells their employees what these values and norms are so that they can carry out their duties how the mangers want the company to be seen by its customers.
至關重要的是，經理告訴員工這些價值觀和規范是什么，以便他們能夠按照經理希望公司被客戶看到的方式履行職責。
The Nando ‘s management in the South African headquarter had given no room for the management of its firms in other countries to operate freely this has given them no room for innovative strategic marketing planning in observance to the environment in which they operate in .
Nando在南非總部的管理層沒有給其他國家公司的管理層自由經營的空間，這也沒有給他們根據經營環境進行創新戰略營銷規劃的空間。
The national culture of South Africa has greatly influenced the corporate culture of the Nando’s organization and it thus constituted a negative impact when its adherence and transfer to other national culture that is not compatible , led to the unprofitable business operations in these countries . (“Cross Cultural Management Report On Nandos Cultural Studies Essay”)
南非的民族文化極大地影響了南多組織的企業文化，因此，當其堅持和轉移到其他不兼容的民族文化中，導致這些國家的商業運營無利可圖時，就會產生負面影響。
The impact of culture on issues such as negotiations with local suppliers and agents.文化對與當地供應商和代理商談判等問題的影響
Nando’s are a company that basis themselves on serving their customers with fresh never frozen chicken but this has come under scrutiny.
Nando’s是一家以為客戶提供從未冷凍過的新鮮雞肉為基礎的公司，但這一點受到了審查。
Nando’s came under fire in 2013 when a Daily Mail reporter wrote an article describing the “whole story” about “why Nando’s chicken isn’t as wholesome as you think” (Daily Mail, 2013). They suggested that Faccenda, one of Nando’s main chicken suppliers, kept the chickens in poor conditions, (“Nando’S Ethical Practice And How It Could Be Improved”)
2013年，《每日郵報》的一名記者寫了一篇文章，描述了“為什么南多雞沒有你想象的那么健康”的“整個故事”，南多雞因此受到抨擊（《每日郵報，2013》）。他們建議Nando的主要雞肉供應商之一Faccenda將雞飼養在惡劣的條件下（“Nando的道德實踐及其如何改進”）
“these birds will have been bred in hangar-like sheds, never setting foot outdoors in the six weeks it takes them to reach their genetically engineered slaughter weight.” (Daily Mail, 2013).
“這些鳥將在機庫般的棚屋中繁殖，在達到基因工程屠宰重量所需的六周內，它們從未涉足戶外。”
If this was through it would have a knock on effect when the company went to negotiate with other suppliers and would maybe cause customers to go elsewhere for natural fresh chicken. For example Nando’s main fresh chicken suppliers (uk) as posted on their website are: Cargill, Moy Park, Faccenda, Freemans of Newent and 2sisters. The other suppliers of the fresh chicken may boycott the company as they don’t want to be labelled with suppliers such as Faccenda as it could have repercussions on their trade in the future. This could leave Nando’s with suppliers cancelling their trade agreements.
如果這一切得以實現，當該公司與其他供應商談判時，將產生連鎖反應，并可能導致客戶去其他地方購買天然新鮮雞肉。例如，Nando在其網站上發布的主要新鮮雞肉供應商（英國）有：Cargill、Moy Park、Faccenda、Freemans of Newent和2sisters。其他新鮮雞肉供應商可能會抵制該公司，因為他們不想被貼上法森達等供應商的標簽，因為這可能會對他們未來的貿易產生影響。這可能會讓Nando的供應商取消他們的貿易協議。
Another impact this could have with negotiations with local suppliers and agents is with this article being released the other suppliers may demand more money as they are supplying fully fresh chicken compared to Faccenda suppliers.
這可能對與當地供應商和代理商的談判產生的另一個影響是，隨著這篇文章的發布，與Faccenda供應商相比，其他供應商可能會要求更多的資金，因為他們供應的是完全新鮮的雞肉。
Nando’s also came under scrutiny in 2014 when the guardian released an article questioning how ethical Nando’s is. Recently the Enthoven family, who owns Nando’s, has been found to have a secretive offshore ￡750m trust located in a Channel Islands. This offshore trust means that family can avoid UK inheritance tax on all their fortune (The Guardian, 2014). However the restaurant group pointed out that they paid ￡12.6m in UK corporation tax last year. This also could have had an impact on Nando’s when they want to expand in the UK in terms of taxes and the relationship with the government.
2014年，英國《衛報》發表了一篇文章，質疑Nando’s的道德性。最近，Nando‘s的所有者Enthoven家族被發現在海峽群島擁有一個7.5億英鎊的秘密離岸信托。這種離岸信托意味著這個家庭可以避免對其所有財產征收英國遺產稅。然而，這家餐飲集團指出，他們去年繳納了1260萬英鎊的英國公司稅。這也可能對Nando在英國的稅收和與政府的關系產生影響。
Suggestions 建議
Nandos actions on social media is one of the main areas that needs to be adjusted in order to entice more people to eat in their restaurants. Social media connects everyone around the world. People of all cultures so Nando’s must be careful want content/ads they release online as it could be seen as funny by one nation and disrespectful by another. Nando’s is known for releasing these controversial adverts around the world. From my findings this is the main area the company needs to adjust or rethink. Whoever looks after the social media on behalf of Nando’s make sure they have the necessary training it takes to operate these profiles.
社交媒體上的Nandos行為是需要調整的主要領域之一，以吸引更多的人在他們的餐廳用餐。社交媒體將世界各地的每一個人聯系在一起。所有文化的人，所以Nando’s必須小心，想要他們在網上發布的內容/廣告，因為這可能被一個國家視為有趣，而被另一個國家則視為不尊重。Nando’s以在世界各地發布這些有爭議的廣告而聞名。根據我的調查結果，這是公司需要調整或重新思考的主要領域。無論誰代表Nando負責社交媒體，都要確保他們接受了操作這些個人資料所需的必要培訓。
From my findings another area I haven’t mentioned a lot is the Nando’s menu. It is almost the same all across the world. 90% of the menu is the same as it is here in Ireland. I think a good idea would be to introduce more types of food options on menus in countries based on the culture of the country that Nando’s operate in. For example: India already has 5 restaurants, with Nando’s planning on expanding their. Integrate Indian delicacies to the menu to cater for that country to try entice more of the locals that are not fans of the Portuguese food Nando’s serve.
Bibliography:參考文獻
Leigh, David, James Ball, and Leila Haddou. “Nando’s Using Secretive Tax Haven Trust To Avoid Inheritance Tax Bills”. the Guardian. N.p., 2017. Web. 10 Mar. 2017.
“Nando’S Ethical Practice And How It Could Be Improved”. rmtheory2practice. N.p., 2017. Web. 10 Mar. 2017.
“Nando’S Cheeky Print Ad Stirs Up Trouble; Ends In Public Apology”. The Indian Express. N.p., 2017. Web. 3 Mar. 2017.
“Cross Cultural Management Report On Nandos Cultural Studies Essay”. UKEssays. N.p., 2017. Web. 3 Mar. 2017.
從這篇MBA essay作者的發現來看，他沒有提到太多的另一個領域是Nando的菜單。全世界的情況幾乎都一樣。90%的菜單和愛爾蘭的一樣。本篇MBA essay作者認為一個好主意是根據Nando餐廳所在國家的文化，在各國的菜單上引入更多類型的食物選擇。例如：印度已經有5家餐廳，Nando餐廳計劃擴大它們的規模。將印度美食融入菜單中，以迎合該國的需求，試圖吸引更多不喜歡南多提供的葡萄牙美食的當地人。本站提供各國MBA essay范文，MBA essay代寫以及MBA essay輔導，如有需要可咨詢本平臺。
