工商管理代寫Essay范例：E-Commerce Start-Up Business Plan
本文是工商管理專業的代寫Essay范例，題目是“E-Commerce Start-Up Business Plan（電子商務創業計劃）”，TechLand是一家電子商務初創公司，起源于田納西州孟菲斯市的一家新工廠。我們的新設施肯定會在我們的競爭對手中留下印記，因為它是一個獨立的兩層建筑。這個新機構的目標是發展我們的業務，并吸收我們合作伙伴的各種創新，以幫助提高我們的團隊和我們的收入。
Introduction介紹
TechLand is an e-commerce start-up company arising from a new facility in Memphis, Tennessee. Our new facility is sure to make a mark on our competitors, as it is a standalone two-story building. The goal of this new facility is to grow our business and to incorporate various innovations from our partners to help improve our team and our revenue.
TechLand is making advancements in the electronic commerce sector by introducing new technologies such as E-readers on credit cards and fingerprint accessibility/voice activation for payments on online websites. We want to incorporate our vision during the twenty-first century. The days of online payments via credit card numbers and security codes, while still growing, are numbered. In an era of innovations such as Apple Pay where materials such as physical cards and PINs are becoming obsolete, the goal of our business is to grow in a fashion that keeps up with innovations rather than investing time and money in technology that has already become old. The key for any company such as ours that is at the early stages of growth is to keep up with innovations so that we do not proceed down the wrong path while growing and expanding the breadth of our business.
Our gamble in the electronic commerce industry has already paid off; however, within the few months, we have started our business. We are, of course, appreciative of our investors in their efforts to aid in this growth. Our current staff of ten employees has created 10 million dollars in revenue. We look forward to our new facility to not only help continue our mission but also bolster our goals and business prospects.
我們在電子商務行業的賭博已經得到了回報;然而，在幾個月之內，我們開始了我們的業務。當然，我們感謝我們的投資者為促進經濟增長所做的努力。我們現有的10名員工創造了1000萬美元的收入。我們期待我們的新設施不僅有助于繼續我們的使命，也支持我們的目標和業務前景。
Electronic commerce has become a part of our everyday life. The field of electronics is growing rapidly and within the last two decades research articles published regarding the topic has blossomed in countries such as the United States, Taiwan, China, South Korea, and Germany (Yang, 2017). New approaches are emerging every day, which contribute to the influx of work and interest in the field of electronic commerce. Electronic commerce is also growing not only in theoretical capacities but also in the way that it can aid in the business models that companies redirect their revenues for greater customer convenience. Innovations such as electronic commerce are the result of an ever-increasing reliance on electronic commerce around the globe. Considering that some of the largest companies in the world today, such as Amazon, are rooted in electronic commerce, there should be no surprise that the time for growth and further innovation of electronic commerce is now.
Electronic commerce has also introduced a new era of globalization of the world economy (Shahjee, 2016). A customer in the United States can purchase a watch from the United Kingdom in seconds with the help of electronic commerce products. The result is a more connected world used getting what is needed, whenever they need it. Because of these innovations, the need for companies in electronic commerce to stay ahead of the current information and technological curve is expedient.
電子商務也引入了世界經濟全球化的新時代(Shahjee, 2016)。在電子商務產品的幫助下，美國的顧客可以在幾秒鐘內從英國購買手表。其結果是一個更加互聯的世界，無論何時，只要他們需要，他們就能得到需要的東西。由于這些創新，電子商務中的公司需要走在當前信息和技術曲線的前面，這是有利的。
Not only do electronic commerce companies today need to maintain their innovations quality but also create new and faster algorithms and methods of developed software to support their competition against the world’s leading providers of electronic commerce concerning both convenience and efficiency.
Since revenue allows innovating our information systems there are some changes we need to incorporate to bring our company to the forefront of the electronic commerce business. First, regarding databases that we will use under the NoSQL (Amazons proprietary database storage system) sector of information services, DynamoDB and Oracle are the most efficient we would like to incorporate into our business. In addition, consideration of MySQL will also be dependent on the results we will notice from the aforementioned databases. If we would like to incorporate as part of our systems analysis techniques software such as Sisence, Looker, and QlikView there will be an advantage to such systems. Further, we will also start to survey various companies for our network monitoring software. Currently, some network monitoring software that stands out that we would like to research more into are (1) ConnectWise Automate Review, (2) ManageEngine OpManager Review, and (3) Datadog Review.
Our computer infrastructure will incorporate cloud computing. More and more companies are turning to their cloud computing software to aid in the responsibilities of networking, storage, server, and virtualization.
Five of the twenty-five employees we are planning to hire as part of our expansion strategy into the stand-alone facility will monitor and manage the human-computer interaction and web design aspect of the business. The new employees will have the critical role of creating and implementing the design and user-friendly access to our websites that will allow our business to continue to keep up with our competition and, more importantly, grow.
作為我們向獨立設施擴張戰略的一部分，我們計劃招聘25名員工，其中5人將監控和管理人機交互和網頁設計方面的業務。新員工將在創建和實施我們網站的設計和用戶友好訪問方面發揮關鍵作用，這將使我們的業務繼續跟上競爭，更重要的是，增長。
All the suggested software and techniques mentioned here are of course just suggestions that can be altered if new ideas emerge. However, it is necessary that we implement parts of each of the categories mentioned to continue the growth of our business in a forthcoming manner. Our investors rely on our growth, as do our employees, so the need for innovative change is one that should not be ignored in a sector such as electronic commerce that is rapidly evolving.
The Scope of the Project Plan項目計劃的范圍
The business seeks to capitalize on the potential opportunities in the field of e-commerce to gain revenues and to expand its market share. The scope of e-commerce is vast and is important for a business to narrow its scope to ensure that it remains competitive (Schneider, 2014). TechLand’s scope of business will mainly focus on introducing new technologies such as E-readers on credit cards and fingerprint accessibility/voice activation for payments on online websites. The focus in this area of e-commerce stems from the increasing need to make e-commerce more secure and reliable in terms of security and privacy (Patel & Lakhtaria, 2017). Biometric features like iris, voice pattern, and fingerprint are more secure than other identification formats like PINs (Zhu, 2015). These biometric features cannot be forgotten or stolen, and at the same time, they are unique and remain similar throughout a person’s life. As such, it remains the most promising and highly sophisticated authentication technology (Patel & Lakhtaria, 2017). The use of fingerprints as a password for online transactions will make e-commerce more dependable and increase revenues from it as more and more people will be comfortable engaging in this kind of transactions (Vargas-Hernández, 2015).
該公司尋求利用電子商務領域的潛在機會，以獲得收入和擴大其市場份額。電子商務的范圍是巨大的，對于一個企業來說，縮小其范圍以確保其保持競爭力是很重要的(施耐德，2014)。TechLand的業務范圍將主要集中于引進新技術，如信用卡上的電子閱讀器和在線網站支付的指紋接入/語音激活。電子商務這一領域的重點源于日益增長的需求，使電子商務在安全和隱私方面更加安全和可靠(Patel & Lakhtaria, 2017)。生物特征如虹膜、語音模式和指紋比其他身份識別格式如pin更安全(Zhu, 2015)。這些生物特征不能被遺忘或竊取，同時，它們是獨一無二的，在一個人的一生中保持相似。因此，它仍然是最有前途和高度復雜的認證技術(Patel & Lakhtaria, 2017)。使用指紋作為網上交易的密碼，將使電子商務更加可靠，并增加收入，因為越來越多的人將習慣于從事這種交易(Vargas-Hernández, 2015)。
TechLand’s focus on new technologies that aim at making e-commerce transactions more secure and reliable will see the company grow its revenues and improve its performance in the long-term rapidly. Technologies such as fingerprint recognition are the most matured techniques in this sector (Segovia, 2014). Even identical twins cannot have the same biometric features including the fingerprints. E-commerce providers and customers are increasingly receptive to these methods, which signal the essential role they will play in our growth model (Vargas-Hernández, 2015). This trend is attributed to the growing awareness by the users of the risks and threats associated with this kind of transactions, especially those relating to cyber-crimes (Patel & Lakhtaria, 2017). Using the old techniques like PINs increases the risks; for example, it is possible for a third party to hack into someone’s bank account and withdraw all the money from it (Schneider, 2014). In addition, if a smartphone is stolen or lost, one can easily access sensitive information, including gaining accesses to a person’s financial assets (Zhu, 2015). The introduction of new technologies such as those involving biometrics offers a solution to this kind of challenges. For example, if a user is using biometric characteristics to facilitate e-commerce transactions, it means that such a transaction will not occur unless he is physically present and he or she is aware (Patel and Lakhtaria, 2017). As e-commerce transactions become more extensive, the deployment of the new technologies that TechLand is introducing to secure it will have greater demand thereby making the company more profitable.
Risks, Constraints, and Assumptions
As TechLand seeks to become a major player in the e-commerce sector by providing new technologies critical in enabling providers and users to engage in transactions in a more secure and reliable manner, there are risks that it is likely to face. The first risk relates to fraud. The new technologies introduced by the firm aim at boosting the security of online transactions (Vargas-Hernández, 2015). However, it does not mean that the company will not be prone to fraudulent activities. Studies have established that e-commerce transactions are more likely to lead to fraud compared to face-to-face business engagements (Patel & Lakhtaria, 2017). This situation relates to the very nature of e-commerce transactions; when users are in doubt about the legitimacy of a given transaction, they cannot physically verify the validity of the cardholder or the card (Segovia, 2014). For example, a merchant may not be aware if the person performing a transaction is doing so under duress where he has to use biometric features against his wishes to complete a transaction.
The second major risk that TechLand is likely to face relates to a data breach. Those seeking to gain from fraudulent acts illegally in the e-commerce industry are always trying ways of circumventing the data protection mechanisms that have been put in place to guard against such acts (Zhu, 2015). To achieve their goal, they may look for ways to steal data that is not only stored online but also at the physical location. Although TechLand will strive to ensure that all the clients’ information at its disposal is secured properly, there is still a likelihood of a data breach. Hackers may still manage to steal sensitive account information of the firm’s clients and partners through methods like interception of transaction data during transmission from or to merchant services providers (Schneider, 2014). They might also steal data by accessing the inadequately protected payment processor’s system. Apart from the online data breach, there is a possibility of a physical site data breach. This can happen in several ways, including having an employee or a group of employees within the firm stealing data (Patel & Lakhtaria, 2017).
The third major risk that TechLand may face in this business is about customer disputes. Customer disputes and chargebacks are among the top risk issues in the e-commerce sector. While it is true that data breaches and fraud can cause more damages to businesses in e-commerce, customer disputes, including chargebacks can also result in terminating or suspension of merchant accounts among other adverse effects to players in this sector (Zhu, 2015). Some of the major causes of this kind of risk include fraudulent transactions and incorrect transaction amount among others (Segovia, 2014). Therefore, TechLand will have to contend with the possibility of having to provide support to its clients and partners in dealing with customer disputes that may arise.
TechLand在這一業務中可能面臨的第三個主要風險是客戶糾紛。客戶糾紛和退款是電子商務領域的主要風險問題之一。雖然數據泄露和欺詐會對電子商務企業造成更大的損害，但客戶糾紛，包括退款，也會導致商戶賬戶的終止或暫停，以及其他對該行業參與者的不利影響(Zhu, 2015)。這類風險的主要原因包括欺詐性交易和不正確的交易金額等(Segovia, 2014)。因此，TechLand將不得不為其客戶和合作伙伴提供支持，以處理可能出現的客戶糾紛。
Apart from the highlighted three major risks that TechLand will likely face, other risks may occur. A risk associated with e-commerce intellectual property is one of them where the new technologies that it seeks to introduce might be copyrighted (Vargas-Hernández, 2015). The other one is in respect to e-commerce taxation where the company may face difficulty computing it due to the complex nature of this business. The other risk relates to website marketing and SEO where the algorithm updates risk inadequate traffic online thereby undermining the firm’s business viability (Patel & Lakhtaria, 2017).
Risks that TechLand is likely to face in its operations relate to the potential constraints. In addition to the above risks that can also pass as constraints, other factors can directly be termed as constraints. The first one is fear; whereas there is a growing uptake of e-commerce globally, a significant number of people still fear to operate in the faceless and paperless online world, thus constraining the growth of e-commerce business (Zhu, 2015). A large number of people still opt to do their purchases in physical stores. This constraint is linked to that of product suitability where some people find it difficult to rely on images posted online to make purchasing decisions (Schneider, 2014). Some of them still despise the absence of “feel and touch” with online shopping. The other constraint relates to cultural obstacles. Since e-commerce depends on customers from across the world, culture and habits of people from different countries sometimes undermine the use of this platform (Vargas-Hernández, 2015). For example, some people may face linguistic barriers while trying to engage in a transaction.
Additionally, high labor cost is another constraint to e-commerce and which may affect the performance of TechLand. Successful running of this type of company often require highly trained, technical, and talented staff. The company may have to incur huge labor expenses to attract and retain such kind of employees. This situation may eat into the company’s revenues and affect its ability to realize long-term goals and objectives (Segovia, 2014). Moreover, the company may face the constraint regarding technical limitations, especially in cases where certain protocol are not standardized. Lack of standardized software and inadequate telecommunication bandwidth may pose technical challenges to the company (Patel and Lakhtaria, 2017). Furthermore, huge technological costs may be a constraint to the company. Running such a business requires putting up technological infrastructure that may be expensive, in addition to requiring making modifications to keep up with the continuously changing technology (Vargas-Hernández, 2015).
Businesses involved in the e-commerce sector tend to make assumptions that may prove to be costly. These assumptions include assuming that they know what the customers are searching for, assuming that traffic is the main goal, assuming that customers will automatically return, and assuming it is easy to acquire customers (Schneider, 2014). It would be important for TechLand to avoid such assumptions in order to achieve success. Instead, it will find ways of optimizing strategies to have a better understanding of the customers, market trends, and future projections.
Integration with other Systems and Infrastructure與其他系統和基礎設施的集成
TechLand’s business of introducing new technologies such as E-readers on credit cards and fingerprint accessibility/voice activation for payments on online websites would require integration with other systems and infrastructure. The aim of the integration would be to attract, retain, and satisfy the customers and partners of the company (Vargas-Hernández, 2015). It would also aim at streamlining procurement, manufacturing, and supply chain systems to enhance the efficiency of operations. More importantly, it will seek to capture, share, and analyze business intelligence regarding company operations, customers, and partners (Segovia, 2014). The need for integration emanates from the understanding that there is no “one size fits all” approach to achieving success in e-commerce. Instead, a great and effective e-commerce ecosystem is premised on the integration of multiple systems and processes to make it easy for providers and customers (Schneider, 2014).
TechLand引進的新技術，如信用卡上的電子閱讀器和在線網站支付的指紋訪問/語音激活等，需要與其他系統和基礎設施集成。整合的目的是吸引、保留和滿足公司的客戶和合作伙伴(Vargas-Hernández, 2015)。它還旨在簡化采購、制造和供應鏈系統，以提高運營效率。更重要的是，它將尋求捕捉、分享和分析關于公司運營、客戶和合作伙伴的商業智能(Segovia, 2014)。整合的需要源于理解，沒有“一刀放”的方法可以在電子商務中取得成功。相反，一個偉大而有效的電子商務生態系統是以多個系統和流程的集成為前提的，以使供應商和客戶更容易(施耐德，2014)。
Databases that TechLand will use under the NoSQL (Amazons proprietary database storage system) sector of information services, DynamoDB, MySQL, and Oracle will be integrated with other systems and infrastructure to make e-commerce platforms scalable and flexible to meet market needs. The integration of databases will serve to allow for a technology architecture that is effective and strong with various in-house and third-party software programs (Vargas-Hernández, 2015). There are key systems and networking that should be considered in the e-commerce systems integration. The first one is ERP integration that involves integrating online sales channel with the ERP software to enable providers to have an up-to-date information regarding the state of their cash flow and finances (Segovia, 2014). The second one is Payment Service providers (PSP’s); reliable integration with this system is fundamental in making sure that the customers’ transactions are processed in a smooth and prompt manner. Lack of reliable PSP connection would result in missed revenues and sales opportunities (Schneider, 2014). Therefore, TechLand will seek integration with major PSPs like PayPal and CyberSource among others.
The third systems and infrastructure integration would be in respect to Customer Relationship Management (CRM) software that is critical in helping providers to keep up-to-date with what customers are doing. It thus helps to combine sales force with commerce operations (Segovia, 2014). The final systems and infrastructure that TechLand will seek to undertake integration for are Order Management and Fulfilment systems. There are several sections under this system. They include call centers, which should access the e-commerce operation systems to place or update orders; stock control, which communicates with in-house stock systems to ensure an accurate reflection of stocking levels, warehousing, and dispatch that makes sure that customers remain up-to-date and informed (Vargas-Hernández, 2015).
TechLand will strive to ensure that e-commerce integration supported through its technologies lead to the best commerce portfolios in the world. To achieve this objective, it will work to provide customers with options in optimization and analytics platforms. It will use data gathering and aggregation capabilities to generate a single view of the customers from various platforms and business intelligence applications (Vargas-Hernández, 2015). Additionally, since e-commerce thrives on the exactness of locating customers from online space to their actual geographical locations, TechLand will seek to develop and integrate geolocation capabilities to allow enterprises to personalize their digital consumer experiences based on location. By doing so, the company’s clients will also have the ability to meet global trade compliance regulations (Schneider, 2014). Consequently, TechLand will be able to attract and retain more customers thus boosting its revenues.
TechLand將努力確保通過其技術支持的電子商務集成，導致世界上最好的商業組合。為了實現這一目標，它將努力為客戶提供優化和分析平臺的選擇。它將使用數據收集和聚合功能，從各種平臺和商業智能應用程序生成客戶的單一視圖(Vargas-Hernández, 2015)。此外，由于電子商務的蓬勃發展依賴于客戶從在線空間到其實際地理位置的精確定位，TechLand將尋求開發和整合地理定位功能，使企業能夠基于地理位置個性化其數字消費者體驗。通過這樣做，公司的客戶也將有能力滿足全球貿易合規法規(施耐德，2014)。因此，TechLand將能夠吸引和留住更多的客戶，從而提高其收入。
Another area of focus for TechLand in its bid to realize proper integration critical in solidifying its place in the e-commerce sector is in respect to shipping and address validation. The company will work to minimize fraud and to offer accurate shipping data and information (Vargas-Hernández, 2015). The essence of this process would be to make sure that majority of the company’s customers who handle physical merchandise have an integrated platform with major logistics and validation services such as FedEx, UPS, and United States Postal Service among others.
Furthermore, considering that businesses in the e-commerce sector, including TechLand, face a challenge in tax calculation, the company will seek to help its clients and partners to address it. These enterprises must comply with ever-changing and complex tax regulations and laws, as well as other global trade compliance rules. Additionally, e-commerce business thrives on reviews and feedbacks on social platforms (Schneider, 2014). TechLand will provide its clients and partners with user-generated content such as social sharing, reviews, and ratings are a crucial part of modern online marketing ecosystem. Besides, the company will seek to bolster search merchandizing in e-commerce. It will help providers and users in the e-commerce sector to augment the advanced merchandising and search capabilities with complementary solutions with each other (Segovia, 2014). In addition, it will facilitate affiliate management by aiding enterprises to leverage affiliates to expand their drive and presence. Since marketing is essential in e-commerce, TechLand will help its customers in their integrated marketing management. Its customers will be able to leverage leading cross-channel marketing solutions, in addition to tailoring their digital customer experiences to meet the needs of every marketing campaign (Vargas-Hernández, 2015).
此外，考慮到電子商務領域的企業，包括TechLand，面臨稅收計算的挑戰，該公司將尋求幫助其客戶和合作伙伴解決這一問題。這些企業必須遵守不斷變化和復雜的稅收法規和法律，以及其他全球貿易合規規則。此外，電子商務業務在社交平臺上的評論和反饋蓬勃發展(Schneider, 2014)。TechLand將為其客戶和合作伙伴提供用戶生成的內容，如社交分享、評論和評級，這是現代在線營銷生態系統的關鍵組成部分。此外，該公司將尋求在電子商務中支持搜索商品銷售。它將幫助電子商務領域的供應商和用戶通過互補的解決方案增強高級商品銷售和搜索能力(Segovia, 2014)。另外，還將幫助企業利用附屬公司，擴大其動力和影響力，從而促進附屬公司的經營。由于營銷在電子商務中至關重要，TechLand將幫助客戶進行整合營銷管理。它的客戶將能夠利用領先的跨渠道營銷解決方案，除了定制他們的數字客戶體驗，以滿足每一個營銷活動的需求(Vargas-Hernández, 2015)。
留學生論文相關專業范文素材資料，盡在本網，可以隨時查閱參考。本站也提供多國留學生課程作業寫作指導服務，如有需要可咨詢本平臺。
