Haier Group and Hisense Group in China
[摘 要]：Haier Group and Hisense Group in China The Comparison and Contrast of Haier Group and Hisense Group Executive Summary This essay has compared the different strategies of two Chinese multinational companiesHaier Group and Hisense Group in S..
Haier Group and Hisense Group in China
The Comparison and Contrast of Haier Group and Hisense Group
Executive Summary
This essay has compared the different strategies of two Chinese multinational companies—Haier Group and Hisense Group in South Asia and America. The content is as follows.
1. Introduction
2. Chinese Multinational Companies
3. The Comparison and Contrast of Haier Group and Hisense Group
3.1 Manufactured Goods
3.2 The Different Marketing Strategies chosen by Haier Group and Hisense Group in America and South Asia
3.2.1 The General Marketing Strategies of Haier Group in America
3.2.2 The General Marketing Strategies of Hisense Group in America
3.2.3 The General Marketing Strategies of Haier Group in South Asia
3.2.4 The General Marketing Strategies of Hisense Group in South Asia
3.2.5 The Factors that Influence the Different Corporate Strategies Used in Different Locations
3.3 The Different Value Chains
4. The Influence of WTO and the Regional Trade Agreements on Haier Group and Hisense Group
4.1 World Trade Organization
4.2 The Regional Trade Agreements
4.3 The Influence of WTO and the Regional Trade Agreements on Haier Group
4.4 The Influence of WTO and the Regional Trade Agreements on Hisense Group
5. Conclusion
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