英國某大學碩士dissertation：英國Tesco公司面臨問題的論述及相關的結論與建議

Problems Faced by Tesco
特易購（Tesco）面對的問題

As the biggest retail firm in the UK, and the fourth biggest firm in the world supermarket field, Tesco is faced with many different problems (Criticism of Tesco, n.d.). Tesco has been heavily criticized by the media in both the UK and Ireland over its comparatively more ruthless and harsh business tactics. It has also involved into something like personal injury, employing child labourer and so on. There are some problems in the company’s logistics management.
特易購在英國最大的零售公司，“世界超市”字段中的第四個最大的公司中，面臨著許多不同的問題（批評特易購（Tesco），ND）。易購一直被媒體嚴厲批評，在英國和愛爾蘭較為無情和苛刻的商業策略。它也涉及到類似的人身傷害，雇用童工等。在該公司的物流管理也存在一些問題。

Problems Referring to Home Delivery Services
送貨上門服務的問題

A recent case happened in 2007 when Tesco failed to deliver groceries via online shopping to a university campus in Sussex, offering no refund or apology. This caused great criticism from customers who have similar experiences. This case reflects problems existing in the logistics management (Haverkamp, 2010). As the company’s online business now makes up a big proportion in the whole business, things like that should be avoided as more as possible.
最近的一個案例發生在2007年，特易購未能兌現雜貨通過網上購物，在蘇塞克斯大學校園，不提供退款或道歉。這造成了很大的批評，誰也有類似經驗的客戶。這種情況反映了存在的問題，在物流管理（哈弗坎普，2010）。作為該公司的在線業務在整個業務的一個很大的比例，這樣的事情應該避免盡可能多。

To make a more harmony relationship with customers, Tesco can try to communicate more with customers. Communication is the most useful tool to solve conflicts, as conflicts can not be avoided. If the company can not accompany some kind of service, what it should do is try to explain reasons to customers and provides some indemnifying measures. But the more important thing to do is try to improve a more high quality service. Often a logistics management with mistakes would not reduce costs. But on the contrary would increase the management costs and lead to lower profits at the same moment. Customer service is a key section in the logistics management.
為了使與客戶的關系更加和諧，樂購可以嘗試更多的與客戶溝通。通信是最有用的工具，以解決沖突，沖突是無法避免的。

Problems about Suppliers
關于供應商的問題

http://www.mythingswp7.com/dissertation_sample/
Tesco was also censured (Criticism of Tesco, n.d.) that it infringes upon the interests of farmers and smaller suppliers in 2005(Criticism of Tesco, n.d.). Whether it is true or not, there must be some problems in the relationship of retailers and suppliers.#p#分頁標題#e#
樂購（批評特易購（Tesco），ND）也譴責侵犯農民和小型供應商的利益，在2005年（批評的特易購（Tesco），ND）。無論是真的還是假的，必須有一些零售商和供應商之間的關系問題。

Recently there is a piece of news about Tesco that address the European Commission’s Food Supply Chain Conference that highlight the close relationship and common interests between retailers and suppliers. Supplier is the first section in the market channels. Relationship between Tesco and suppliers can eventually determine customer service in some degree. From the angle of Tesco, sometimes it takes some strategies (Christopher, 1992) benefiting more to the company itself, which is reasonable. In the fierce retail market competition, every company is trying more to gain more profits.

Conclusion and Recommendations
結論與建議

This report has talked about logistics management of Tesco in several different aspects. Based on the whole research, logistics management of a firm should fix on the client relationship management and supply chain management. In the increasingly fierce competition, the one mastering customers’ consuming trend, strengthening touches with customers, extending its marketing channels, providing timely and outstanding customer service, can eventually keep the indefectible position. The valuable chain of customers, suppliers and partners has become the core power in the competition.
本報告在幾個不同的方面談到了樂購的物流管理。整個研究的基礎上，應固定在客戶關系管理和供應鏈管理物流企業的經營管理。在日趨激烈的競爭中，一個掌握客戶的消費趨勢，加強了與客戶，擴大營銷渠道，提供及時和出色的客戶服務，才能最終保持立于不敗之地。客戶，供應商和合作伙伴的寶貴鏈已成為競爭的核心力量。

How to provide a higher quality customer service, how to get higher levels of customer satisfaction and loyalty and how to built a closer relationships (Zineldin, 2004) with customers would always be the important contents and aims of logistics management. And at the same time, information technology would always play important roles in logistics management. Other things like transportation and inventory management, package management would never be neglected. Through the analysis of the case of Tesco, it is easily can be found that logistics management is a whole with each part promoting each other. 
如何提供更優質的客戶服務，如何獲得更高水平的客戶滿意度和忠誠度，以及如何建立一個更緊密的關系（Zineldin，2004年）與客戶將永遠是物流管理的重要內容和目標。同時，信息技術將始終發揮在物流管理中的重要作用。其他的事情，比如運輸和庫存管理，包裝管理永遠不會被忽視。通過分析易購的情況下，它很容易可以發現，物流管理是一個整體，各部分相互促進。#p#分頁標題#e#

References
參考文獻

Christopher, M. 1992, Logistics: The Strategic Issues, Chapman & Hall, London.
Criticism of Tesco, n.d., Viewed November 3, 2010
Haverkamp, D., Bremmers, H., Omta O., 2010, ‘Stimulating environmental management performance: Towards a contingency approach’, British Food Journal, vol. 112, no. 11, pp. 1237-1251.
Nilsson, F., 2006, ‘Logistics management in practice – towards theories of complex logistics’, International Journal of Logistics Management, vol. 17, no. 1, pp.
Svensson, G., 2002, ‘Supply chain management: the re-integration of marketing issues in logistics theory and practice’, European Business Review, vol. 14, no. 2, pp. 426-436.
Tesco Groceries Home Delivery, Tesco Online Food Shopping，n.d.，Viewed November2, 2010
 Tesco Launches Barcode Scanner App for Online Orders, 2010, Viewed November 3, 2010,
Tesco, n.d., Viewed November 3, 2010,
Tesco's pledge to carbon-label all products set to take centuries, 2010, Viewed November 3, 2010,
特易購, n.d., Viewed November 2, 2010
       < Viewed November 3, 2010>
Zineldin, M., 2004, ‘Total relationship and logistics management’, International Journal of Physical Distribution & Logistics Management, vol. 34, no. 3, pp. 286-301.
Zutshi, A. and Shhal, A., 2004, ‘Environment management system adoption by      
        Australasian organization: Part 1: resons, benefits and importances’, Technovation, vol. 24, no. 4, pp. 335-357.