市場學代寫Essay范文翻譯：Travel and Tourism Entrepreneurship
本文是市場學專業(yè)的代寫Essay范例，題目是“Travel and Tourism Entrepreneurship（旅游和旅游業(yè)創(chuàng)業(yè)）”，旅游和旅游業(yè)可以被認為是當今世界最好的行業(yè)之一。對旅游和旅游的需求日益增長，這使得這項業(yè)務的風險很低，而且成功，因為來自世界各地的人們都去旅游和安排旅游。
此外，對馬來西亞、泰國、美國和澳大利亞等國家來說，旅游業(yè)是增長最快的行業(yè)，也是高收入來源。每一項業(yè)務的可行性都是基于計算或特定業(yè)務的風險來確定的。當我們談論旅游和旅游業(yè)務時，風險因素非常低。想要開展旅游業(yè)務的個人，只要有適當的信息水平和興趣，就可以用最少的資源創(chuàng)造良好的收入。旅游和旅游業(yè)的利潤率普遍較高，是投資者最可行的業(yè)務。旅游和旅游業(yè)的歷史非常悠久。這里有古代旅行者周游世界的痕跡。雖然當時資源并不充足。然而，在當今世界，在旅游媒介、旅游設施和技術的幫助下，風險因素已經降到最低。此外，對商業(yè)感興趣的個人可以通過組織和管理旅行計劃獲得良好的利潤。
Introduction介紹
Travelling and tourism can be considered as one of the best businesses in the contemporary world. The ever increasing need of tourism and Travelling has made this business low risk and successful because people from all over the world travel and arrange tours. Moreover, tourism is the most growing business, and high revenue generating source for some countries like Malaysia, Thailand, America and Australia. Every business is determined feasible or not based on the calculations or the risks in that particular business. When we talk about business of tourism and Travelling, very low risk factor is involved. Individual which want to initiate the tourism business with an appropriate level of information and interest can generate good revenue with minimum recourses. The profit margins in Travelling and tourism is generally high, and it is the most feasible business for investors. The history of Travelling and tourism is very old. There are hints of ancient travelers who travelled across the world. Though at that times the recourses were not sufficient. However, in the present day world, with the assistance of Travelling medium, tourism facilities and technology, the risk factors are minimized. Moreover, the individuals interested in the business can get good profit just by organizing and managing a trip plan.
Qualities in the Travel and Tourism Entrepreneur旅游企業(yè)家的素質
Travel and tourism entrepreneur ship are based on certain influencing factors. These factors can be called the qualities which should be present in a good entrepreneur. Among them are the knowledge, leadership and management skills, the awareness of new technology, information about the most appealing tourism and Travelling packages and a business sense to compete with the market. Travelling and tourism business is not only about investment and revenue. It is more related to interest and creativity. Interest gives us an opportunity to peep inside the industry and creativity give us an edge to prepare schedules and Travelling packages for the clients. A good entrepreneur will always look for the needs and demands of the customer. Moreover, he will ever try to adjust his offer accordingly . Besides, any successful entrepreneur will be good enough at marketing. With his business skills, he can win the hearts and minds of the client age. In the long run, these clients will come back to him, resulting in the growth of his business. More precisely, a good entrepreneur is a multi skilled individual with the best command on business tactics and the need of the customer. Subsequently, best tourism entrepreneur must have the required information about they are launched packages in the market. What the competitors are doing and how his/her company can compete with the deals already present in the market. It is right to say that a Travelling and tourism company has to be very vigilant, cooperative and linked under the supervision of a skilled entrepreneur.
旅游創(chuàng)業(yè)是建立在一定影響因素的基礎上的。這些因素可以被稱為一個好的企業(yè)家應該具備的素質。其中包括知識、領導和管理技能、對新技術的認識、關于最具吸引力的旅游和旅游套餐的信息以及與市場競爭的商業(yè)意識。旅游事業(yè)不僅僅是投資和收益。它更與興趣和創(chuàng)造力有關。興趣讓我們有機會窺視行業(yè)內部，創(chuàng)意讓我們有優(yōu)勢為客戶準備行程安排和旅游套餐。一個好的企業(yè)家總是會尋找顧客的需求和要求。此外，他還會相應地調整報價。此外，任何成功的企業(yè)家都足夠擅長營銷。憑借他的商業(yè)技巧，他可以贏得客戶的心和思想的時代。從長遠來看，這些客戶會回到他身邊，從而使他的業(yè)務增長。更準確地說，一個好的企業(yè)家是一個多技能的人，對商業(yè)策略和客戶的需求了如指掌。隨后，最好的旅游企業(yè)家必須有所需的信息，他們推出的套餐在市場上。競爭對手在做什么，他/她的公司如何與市場上已經存在的交易競爭。可以說，一個旅游公司必須在一個有經驗的企業(yè)家的監(jiān)督下保持警惕、合作和聯系。
Development of Entrepreneurial Enterprises and Significant Influential Factors
In order to develop an entrepreneurial enterprise certain initial steps are highly important. Among them are the global trend of tourism business, local market saturation levels, targeted business domain, appropriate modes of marketing, social contacts, awareness about the global changes in the business of Travelling and tourism, the creativity levels while organizing the business deals and the appealing promotional deals.
Global Trend of Tourism Business旅游業(yè)務的全球趨勢
The foremost step in developing an enterprise entrepreneur should have deeply observed global trends of tourism. Which country do people prefer to go, and at which rates or packages? Moreover, he should try to re-orientate him/herself accordingly. For instance, the events of Christmas or New Year are the best examples. These festivals are celebrated all over the world. Now a smart entrepreneur should notice the general orientation of traffic, or in other words, where people want to go on Christmas or New Year? Secondly, within the country what are the most probable sights which can be targeted for tourism and Travelling? Moreover, Travelling and tourism unlike many other businesses, is a whole year business. There is no particular time of decline in business. No matter the global economy is decreasing or increasing the individuals travel. The main reason can be the dependency of some countries. There are countries, which rely on the business of Travelling and tourism. Therefore, it is very important to update yourself if you are functioning as an entrepreneur of any Travelling enterprise .
培養(yǎng)企業(yè)家的第一步應該是深入觀察全球旅游趨勢。人們喜歡去哪個國家，價格和包裹是多少?此外，他應該試著重新定位自己。例如，圣誕節(jié)或新年的事件就是最好的例子。全世界都在慶祝這些節(jié)日。現在一個聰明的企業(yè)家應該注意交通的總體方向，或者換句話說，人們在圣誕節(jié)或新年想去哪里?其次，在國內哪些景點最有可能成為旅游和旅游的目標?此外，旅游與其他行業(yè)不同，它是一個全年的行業(yè)。生意沒有特定的衰退時期。無論全球經濟是在減少還是在增加個人旅行。主要原因可能是一些國家的依賴。有一些國家，他們依靠旅游和旅游業(yè)。因此，如果你是任何旅游企業(yè)的企業(yè)家，更新自己是非常重要的。
Local Market Saturation Levels
The local market saturation is one of the prime important elements, which can minimize the business. If in your surrounding there are several companies, which are established than it may be hard to survive. Moreover, to compete with the pre-established company is a difficult task. It becomes harder if your funds are limited. Saturation of business can be categorized into levels. For instance, if you are functioning in a place with companies dealing in travel and tourism, you should go for a targeted domain for better outcomes. It is wrong to target the most famous companies in the initial levels. Moreover, the company should try to focus on the detailed study. What other companies (the real competitors not the highly established ones) lack. After a detailed study, we can have an idea that what other companies lack and what are their strong points. Based on this survey we can establish a work plan focusing on the flaws which we found in the market. We should focus on the areas of weakness in the market. Moreover, the quality standards and meeting deadlines and arrangement requirements also enhances the repute of any particular company in case of saturation. If you are initiating a business in a hub, it is important to consider, that if they do not capture the needs and confidence of the client next time he/she will be taking assistance of some other company. Therefore, best should be done to satisfy the customer for the propagation of the business.
Targeted Business Domain有針對性的業(yè)務領域
The company should focus on the target domain. The targeted business domain should be easily coverable. Moreover, it should be flawless. If you cannot try to win the market dealing in Europe for instance, you should focus on some other areas which that company lacks and with flawless management and attractive packages one can win the trust of the client and make him/ her to be your regular customer. This is important to state that targeted business domain can act as a vital source of marketing.
公司應該專注于目標領域。目標業(yè)務領域應該很容易覆蓋。此外，它應該是完美無缺的。例如，如果你不能嘗試贏得歐洲市場交易，你應該專注于公司缺乏的一些其他領域，完美的管理和有吸引力的包裝，可以贏得客戶的信任，使他/她成為你的常客。這是很重要的，說明目標業(yè)務領域可以作為一個重要的營銷來源。
Modes of Marketing
The selection of appropriate modes of marketing is very significant factor. In some cases when you are going to target your primary services the selection of appropriate marketing technique can boost the business. For instance, selecting the medium of marketing, based on resources is important. Either you select the printing medium, or electronic medium, the decision should be taken according to the resources.
Social Contacts社會聯系
Social contacts also play a vital role in development of a business. The contacts with the business community and clients can act like an effective marketing tool. Moreover, the social contacts can also assist in generating several resources regarding the promotion of business.
社會交往在企業(yè)發(fā)展中也起著至關重要的作用。與商業(yè)團體和客戶的聯系可以作為一種有效的營銷工具。此外，社會交往也可以幫助產生一些資源，促進業(yè)務。
Awareness about the global changes in the business of Travelling and tourism
Some regional accidents or terrorist attacks sometimes, influence the Travelling business. The extent of business decrease within no time and the tourism industry may collapse. However, with the alteration in targeted sites can be helpful to sustain the business. For instance after the attacks of 9/11, any tourism company should re-orientate its services to some other sites like national tourism or to the sites which are safe for travelers and tourists.
Appealing Promotional Packages吸引人的促銷包
The promotional packages either for tourism if remain successful to grab the attention of the client age, can boost the business. The attractive Travelling packages along with best facilities can be a vital tool for an entrepreneur to run the business even in hard conditions. Therefore, it is very important to organize the tourism packages based on the requirements of the tourists. Moreover, it is the duty of a successful entrepreneur to assure the best quality to the clients.
無論是旅游促銷套餐，如果仍然成功地抓住客戶的注意力，可以促進業(yè)務。有吸引力的旅游套餐和最好的設施是企業(yè)家在艱難條件下經營企業(yè)的重要工具。因此，根據旅游者的需求組織旅游套餐就顯得尤為重要。此外，向客戶保證最好的質量是一個成功的企業(yè)家的責任。
Business Start-Up Plan
There are several significant steps involved in starting a business. The foremost step prior to establish any business is the feasibility report for this project. One should determine initially that either this business is suitable or not in the coming times. The detail of major steps is given as under market reconnaissance and feasibility analysis.
Market reconnaissance and feasibility analysis市場調研及可行性分析
These steps are taken before the establishment of the business and are considered the most significant elements of an effective business plan. These steps deal with detailed investigation of the existing business and the selection of suitable initial components. In the instance, these steps may involve the name of the Travelling agency, selection of place, distance from the main hub, products and services other companies are giving, drawbacks in the enterprises we will be dealing with in the future and many more like that.
這些步驟是在企業(yè)成立之前采取的，被認為是有效的商業(yè)計劃的最重要的元素。這些步驟處理對現有業(yè)務的詳細調查和選擇合適的初始組件。在這種情況下，這些步驟可能包括旅行社的名稱，地點的選擇，距離主要中心的距離，其他公司提供的產品和服務，我們將在未來處理的企業(yè)的缺點等等。
Financial Analysis and Capital Calculation
Every business needs some initial capital to start up business. It should be determined earlier what? the size of business should be and all that will be dealt with. For big business we need big financial support and vice versa. The approximated values and calculations about the size of the business and the fields we will be dealing in must be calculated earlier. The subsequent step deals with the financial arrangements. It is preferable to initiate the business with less or no financial support which is interest based. However, subsequent the calculations of site, members, and services, the financial arrangements should be taken into account. Investments should be welcomed and investors are guaranteed success. Moreover, they should be satisfied that investing in their company is the best investment opportunity
Agenda of the Company
The agenda of the company is the main element which boosts the business. The agenda is an accumulation of aims and objectives along with the success targets. The agenda should be very clear and appealing for investors who want to invest in the company. Moreover, the agenda is the backbone of any business. In case of tourism and Travelling agency, the importance of agenda cannot be ignored. It may be used as a marketing tool if it is promising. The agenda should not be altered in the later stages of the business. Therefore, it is very important to compose all the aims and objectives which the company is looking forward to in the coming times.
Objectives of the business
The objectives are determined as per agenda of the company. On the very basic level, they can be either long term or short term. Both the objectives are equally important and assist business to sustain a good profile in the market.
Short Term Objectives短期目標
Short time objectives are generally much more target based compared to the long term objectives. They in general include the efficient and potential degrees of business at the coming time. Mostly the time-span is calculated, it can be a year or six months. The short term objectives are mainly used as a technique to attract investors. Moreover, these objectives can be oriented to cut down the loans and other financial liabilities required by the company on marketing and establishing the workplace in the early stages of the business.
與長期目標相比，短期目標通常更具針對性。一般來說，它們包括未來商業(yè)的有效和潛在程度。大多數時間跨度是計算出來的，可以是一年或六個月。短期目標主要是作為一種吸引投資者的技術。此外，這些目標可以是為了減少貸款和其他財務負債所需的公司營銷和建立工作場所在業(yè)務的早期階段。
Long Term Objectives
Long term objectives mainly deal with spreading the business and turning into a high profile company. These objectives are plans of five or ten years. Long term objectives may include additional features in the business. Moreover, they may be dealing with spreading business nationwide or even internationally.
Appropriate targeted marketing techniques
Appropriate marketing techniques can be applied on targeted client age. These techniques can be either physical or virtual. The virtual techniques can be cyber advertisements and use of Internet for floating the ads all over the internet. The physical marketing techniques are frequently in the form of print based advertisement. These techniques are highly, effective to grab the attention for the national tourism and travelling enterprise. Services and quality assurance Services and quality assurance techniques also have a major role in the comany’s rise. The company dealing in several fields differs from a company who is an expert in a couple of fields. Thus quality assurance to the client age and investors also contributes in spreading the business and targeting the client age.
Conclusion結論
Travelling and tourism, is a growing industry and feasible enough to be taken as a business. With the appropriate level of knowledge, planning and targeting the client age, it can be a good source of generating revenue. Moreover, it is less risk oriented compared to other business forms. If instructions followed in the developmental stage along with the influential elements listed in initiating the business plan, it can be a permanent source of income. With slight to no modification, the business can gain the long as well as short term objectives. Moreover, the appealing packages and decent marketing techniques can grasp the interest of customers and the business can spread with smart marketing tools.
旅游和旅游業(yè)，是一個不斷發(fā)展的行業(yè)，足夠可行的作為一個商業(yè)。有了適當的知識水平，計劃和定位客戶的年齡，它可以是一個很好的收入來源。此外，與其他商業(yè)形式相比，它的風險導向更小。如果在發(fā)展階段遵循指示，以及在啟動商業(yè)計劃中列出的影響因素，它可以成為一個永久的收入來源。無需任何修改，企業(yè)就可以獲得長期和短期目標。此外，吸引人的包裝和得體的營銷技巧可以抓住客戶的興趣，企業(yè)可以通過聰明的營銷工具傳播。
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