代寫assignment范例：External Environmental Analysis

代寫assignment范例-外部環(huán)境分析。本文是一篇由本站代寫服務提供的assignment代寫參考，主要內容是講述戴爾公司由邁克爾·戴爾于1984年在得克薩斯 奧斯汀成立。當他還是奧斯汀得克薩斯大學的學生時，他開始以個人電腦有限公司的品牌銷售個人IBM電腦，這些電腦是他親自組裝的。1985年，他成立了戴爾電腦公司，推出了第一臺名為Turbo的電腦。今天，它是世界上領先的個人電腦制造商之一。下面就一起來看一下這篇留學生assignment代寫范

Introduction 介紹

Dell Inc was founded by Michael Dell in Austin Texas in 1984. While he was a student at the University of Texas in Austin, he started by selling Personal IBM computers under the brand name PC’s limited that were assembled by him personally. In 1985 he incorporated his business as Dell Computer Corporation and rolled out the first computer called the Turbo. Today it is one of the leading manufactures of personal computers in the world. As per Fortune magazine 2010, Dell is listed as the 38th largest among the Fortune 500 companies of the world.

戴爾公司由邁克爾·戴爾于1984年在得克薩斯州奧斯汀成立。當他還是奧斯汀得克薩斯大學的學生時，他開始以個人電腦有限公司的品牌銷售個人IBM電腦，這些電腦是他親自組裝的。1985年，他成立了戴爾電腦公司，推出了第一臺名為Turbo的電腦。今天，它是世界上領先的個人電腦制造商之一。根據(jù)2010年《財富》雜志，戴爾被列為世界財富500強中的第38大公司。

Dell started selling computers directly to the end users by avoiding retailers and channel partners to cut down distributing costs. By using the direct model of selling, it was able to provide personal computers at a competitive price that its competitors. Another reason why people bought Dell computers is that they were custom made to meet their requirement. So the Direct selling model and customized built were Dell’s competitive advantage over its competitors.

戴爾開始通過避開零售商和渠道合作伙伴來降低分銷成本，直接向最終用戶銷售電腦。通過使用直接銷售模式，它能夠以與其競爭對手有競爭力的價格提供個人電腦。人們購買戴爾電腦的另一個原因是它們是為滿足他們的需求而定制的。因此，直銷模式和定制構建是戴爾相對于競爭對手的競爭優(yōu)勢。

In 1991 Dell made its first laptop and by 1993 it was one of the top five computer manufacturers of the world. From then Dell, has increased its product list by adding printers, serves, data storage devices, PDAs (personal Digital Assistants), high definition televisions and computer accessories. Dell faced various challenges on the road map to its success. We shall now discuss the external factors that influenced the growth of Dell in the United Kingdom.

1991年，戴爾制造了第一臺筆記本電腦，到1993年，它成為世界五大電腦制造商之一。從那時起，戴爾通過增加打印機、服務、數(shù)據(jù)存儲設備、PDA（個人數(shù)字助理）、高清電視和計算機配件，增加了產(chǎn)品列表。戴爾在成功的路線圖上面臨著各種挑戰(zhàn)。我們現(xiàn)在將討論影響戴爾在英國增長的外部因素。

Analysis of Macro environmental factors 宏觀環(huán)境因素分析

PESET analysis is used to analyse the influence of macro environmental factors on an industry. The factors include Political, economical, social and technological. We shall the factors in detail.

PESET分析用于分析宏觀環(huán)境因素對行業(yè)的影響。這些因素包括政治因素、經(jīng)濟因素、社會因素和技術因素。我們將詳細分析這些因素。

Political Factors 政治因素

Political factors include government regulations and legal issues and define both formal and informal rules under which the firm must operate. Some examples include:

政治因素包括政府法規(guī)和法律問題，并定義了公司必須遵守的正式和非正式規(guī)則。一些例子包括：

Tax policy 稅收政策

Employment laws 就業(yè)法

Environment regulations 環(huán)境法規(guī)

Trade restrictions and tariffs 貿(mào)易限制和關稅

Political stability 政治穩(wěn)定

In 1980, Ronald William Regan was elected as president of the United States. He implemented several political and economic initiated. The political environment was favourable to start up industries.

1980年，羅納德·威廉·里根當選為美國總統(tǒng)。他實施了幾項政治和經(jīng)濟倡議。政治環(huán)境有利于開辦工業(yè)。

Economical factors 經(jīng)濟因素

All businesses are affected by national and global economic factors. They affect the purchasing power of potential customers and the firm’s operating costs. These factors include:

所有企業(yè)都受到國家和全球經(jīng)濟因素的影響。它們影響潛在客戶的購買力和公司的運營成本。這些因素包括：

Economic growth 經(jīng)濟增長

Interest rates 利率

Exchange rates 匯率

Inflation rate 通貨膨脹率

America was called the land of opportunity. This tells that the economical factors were aiding Dell to grow successfully. Dell as company was found with an idea to reach the customers directly. This helped Dell to provide quality products at a much lesser price than its competitors.

美國被稱為機遇之地。這告訴，經(jīng)濟因素幫助戴爾成功成長。戴爾公司被發(fā)現(xiàn)有一個直接接觸客戶的想法。這有助于戴爾以遠低于競爭對手的價格提供高質量的產(chǎn)品。

Social Factors 社會因素

Social factors include the demographic and cultural aspects of the society. These factors affect the mind sets and needs of customers.

社會因素包括社會的人口和文化方面。這些因素會影響客戶的心態(tài)和需求。

Health consciousness 健康意識

Population growth rate 人口增長率

Age distribution 年齡分布

Career attitudes 職業(yè)態(tài)度

Emphasis on safety 強調安全

Due to Dell’s direct model of selling, it was able to focus on the designing the computers to cater the needs of specific targeted customers. Dell gave importance to customer feedback to improve its business processes. It gained huge appreciation from customers as the computers were built by order. This became a challenge to its competetiors as they were relying on channel partners and distributors.

由于戴爾的直接銷售模式，它能夠專注于設計滿足特定目標客戶需求的電腦。戴爾重視客戶反饋，以改進其業(yè)務流程。由于電腦是按訂單制造的，因此它獲得了客戶的極大贊賞。這對其競爭對手來說是一個挑戰(zhàn)，因為他們依賴渠道合作伙伴和分銷商。

Technological factors 技術因素

Technological factors help the industry to perform more efficiently. The efficiency of the companies increases when they start competing with each other on the factors like:

技術因素有助于該行業(yè)提高效率。當公司開始在以下因素上相互競爭時，效率會提高：

R&D activity 研發(fā)活動

Automation 自動化

Technology incentives 技術激勵

Rate of technological change 技術變革率

Dell being the leaders in the computer manufacturing industry, it has to adapt itself to the new evolving technologies like usage of Information technology, E-Commerce. It was very good at implementing and using the technologies effectively.

戴爾作為計算機制造業(yè)的領導者，它必須適應新的發(fā)展技術，如信息技術、電子商務的使用。它非常善于有效地實施和使用這些技術。

Analysis of Macro environmental factors 宏觀環(huán)境因素分析

In 1979, Michael Porter developed the five forces model. This helps to analyse the competition and attractiveness of the industry.

1979年，邁克爾·波特提出了五力模型。這有助于分析該行業(yè)的競爭力和吸引力。

Analysis of Porter‘s Five Forces 波特五力分析

Rivalry among competitive firms 競爭企業(yè)之間的競爭

Potential entry of new competitors 新競爭對手的潛在進入

Potential development of substitute products 替代產(chǎn)品的潛在開發(fā)

Bargaining power of suppliers 供應商議價能力

Bargaining power of consumers 消費者的議價能力

Rivalry among competitive firms 競爭企業(yè)之間的競爭

Competition in the market is good, as it increases the efficiency of the industry and the firms and organisations in it. However some argue that it cannibalises the industry itself.

市場競爭是好的，因為它提高了行業(yè)、企業(yè)和組織的效率。然而，一些人認為這會蠶食該行業(yè)本身。

As the market is huge and growing everyday. Competitors are only few in the market. The competition to gain more market share is increasing day by day. Desll’s direct model is their completive advantage over its competitors.

市場規(guī)模巨大，而且每天都在增長。競爭對手在市場上屈指可數(shù)。爭奪更多市場份額的競爭日益激烈。Desll的直接模式是他們相對于競爭對手的完全優(yōu)勢。

Potential entry of new competitors 新競爭對手的潛在進入

“A debate over how to define the term ‘barriers to entry’ began decades ago, however, and it has yet to be won. Conditions that constitute entry barriers may be structural or strategic.”

“然而，關于如何定義‘進入壁壘’一詞的辯論始于幾十年前，但尚未取得勝利。構成進入壁壘的條件可能是結構性的，也可能是戰(zhàn)略性的?！?/p>

The barriers to enter the computer market are high, as it needs huge investment in infrastructure, technology, operational costs and man power. Other factors like domination of large players who have already established their brands reduce the possibility of new entrants.

進入計算機市場的障礙很高，因為它需要在基礎設施、技術、運營成本和人力方面進行巨額投資。其他因素，如已經(jīng)建立品牌的大型玩家的統(tǒng)治地位，降低了新進入者的可能性。

Potential development of substitute products 替代產(chǎn)品的潛在開發(fā)

Availability of substitute products will saturate the industry. As the computer industry is growing more and more, we can say the potential development of substitute product is negligible. We can even conclude that there are no substitute products for computers.

替代產(chǎn)品的供應將使該行業(yè)飽和。隨著計算機行業(yè)的發(fā)展，可以說替代產(chǎn)品的發(fā)展?jié)摿ξ⒑跗湮?。我們甚至可以得出這樣的結論：沒有替代電腦的產(chǎn)品。

Bargaining power of suppliers 供應商議價能力

Suppliers of computer manufacturing components have moderate bargaining power only when they can implement and create new components by implementing new evolving technologies. However their market is limited as their customers are the computer manufacturing companies, which are few in the market.

只有當計算機制造組件的供應商能夠通過實施新的發(fā)展技術來實施和創(chuàng)造新的組件時，他們才有適度的議價能力。然而，他們的市場是有限的，因為他們的客戶是計算機制造公司，而這些公司在市場上很少。

Bargaining power of consumers 消費者的議價能力

Bargaining power of consumers plays a major role in the computer industry. Consumers have a great bargaining power due to the high competition in the market. Technology remains the same, but its price keeps decreasing day by day. Companies have to reduce the prices accordingly, to capture or retain their market share.

消費者的議價能力在計算機行業(yè)發(fā)揮著重要作用。由于市場競爭激烈，消費者有很大的議價能力。技術保持不變，但價格卻與日俱增。公司必須相應地降低價格，以獲取或保留其市場份額。

Key Success Factors 關鍵成功因素

Key success factors are the advantages of a company in the market. Identifying them is a challenge; however it pays the companies when they focus on improving them.

關鍵的成功因素是公司在市場上的優(yōu)勢。識別他們是一項挑戰(zhàn)；然而，當公司專注于改善自己時，它會給他們帶來回報。

Key success factors of Dell are as below. 戴爾的主要成功因素如下。

Direct selling model. 直銷模式。

Built to order 按訂單構建

Lean inventory 精益庫存

Implementing technology change effectively. 有效實施技術變革。

Getting constant feedback from customers. 不斷獲得客戶的反饋。

Analyse customer feedback and improve quality of products and business processes. 分析客戶反饋，提高產(chǎn)品質量和業(yè)務流程。

Conclusion 結論

After the analysis of the macro and micro environmental factors, we have listed the key success factors. By focusing on them Dell can definitely capture large market share in the computer industry hence making huge profits.

在分析了宏觀和微觀環(huán)境因素后，我們列出了成功的關鍵因素。通過專注于它們，戴爾肯定可以在計算機行業(yè)占據(jù)巨大的市場份額，從而獲得巨大的利潤。

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