MBA assignment格式：Comparison of Virgin Group and Ben & Jerry's Inc
MBA assignment格式-維珍集團與Ben&Jerry(本杰瑞）公司的比較。本文是一篇留學生MBA戰略管理方向assignment寫作格式范文，主要內容是講述戰略被認為是業務組織的范圍和方向。在不斷變化的競爭性商業環境中贏得商業市場被稱為管理層的游戲計劃。這篇assignment正在向主要公司說明維珍集團和Ben&Jerry’s公司，本篇assignment對這兩家公司的經營戰略及其實現和保持競爭優勢的戰略能力進行了比較和對比，并在其他標題中對兩家公司進行了比較，如：；BCG矩陣分析、SWOT分析、PESTEL分析、波特五力分析、Ansoff矩陣、價值創造和品牌戰略。下面就一起來看一下這篇MBA assignment格式范文的全部內容。
Strategy is considered as the scope and direction of the business organization. It is known as management’s game plan to win the business market in the changing competitive business environment. This assignment is illustrating about to major companies such as; Virgin Group and Ben & Jerry’s Homemade Holdings, Inc. This assignment compares and contrast the Business Strategies of these two companies and their strategic capabilities for achieving and sustaining competitive advantage, further it compares both companies in other headings such as; BCG Matrix Analysis, SWOT Analysis, PESTEL Analysis, Porter’s Five Force Analysis, Ansoff Matrix, Value Creation and Branding Strategies.
BCG Analysis illustrates the Market share and market growth, which is varies to both organization, SWOT Analysis and PESTEL Analysis Illustrate the Micro and Macro Environmental conditions of both Virgin Group and Ben & Jerry and their strength and weakness from opportunities and threats from external situations. Porter’s Five Force Analysis is to logically evaluate major potential stages of opportunities, risks, threats and profitability depended on five major elements within both Virgin Group and Ben& Jerry. Ansoff Matrix to focus on the firm’s present and potential products and markets by considering ways to grow through existing products and new products, and in existing business markets and new business markets, there are possible four product-market combinations both Virgin Group and Ben& Jerry are illustrated. Further, there will be a placement these two brands in the Ansoff’s matrix during their commencement and their shift of from one quadrant to other quadrants. Both companies achieved their sustainability by achieving the triple bottom lines such as; Profit, People and Planet. Both company’s business strategy is to achieve superior profitability by proving ecofriendly products to the customers, as well it is not harmful to the environments and also company’s corporate social responsibility (CSR) illustrates the efforts for the people. These two companies value creation and sustainability strategies are illustrated separately and also this assignment illustrates their branding strategies as well.
BCG分析說明了市場份額和市場增長，這因組織而異，SWOT分析和PESTEL分析說明了維珍集團和Ben&Jerry的微觀和宏觀環境條件，以及他們在外部形勢的機遇和威脅中的優勢和劣勢。波特的五力分析是根據維珍集團和Ben&Jerry內部的五個主要因素，從邏輯上評估機會、風險、威脅和盈利能力的主要潛在階段。Ansoff矩陣通過考慮通過現有產品和新產品實現增長的方式，專注于公司現有和潛在的產品和市場，在現有業務市場和新業務市場中，維珍集團和Ben&Jerry可能有四種產品市場組合。此外，這兩個品牌在開始運營期間以及從一個象限到另一個象限的轉變期間，將被放置在Ansoff的矩陣中。兩家公司都通過實現三重底線來實現其可持續性，如：；利潤、人和地球。這兩家公司的商業戰略都是通過向客戶證明生態友好的產品來實現卓越的盈利能力，同時它對環境無害，公司的企業社會責任也體現了為人民所做的努力。這兩家公司的價值創造和可持續發展戰略分別進行了說明，本篇assignment也說明了他們的品牌戰略。
Finally assignment illustrates the conclusion for Virgin Group and Ben & Jerry’s Homemade Holdings Inc, which illustrates recommendations and best solution are provided for upcoming future strategic decision making and covering human resources theories.
最后，本篇assignment闡述了維珍集團和Ben&Jerry’s的結論，為即將到來的未來戰略決策提供了建議和最佳解決方案，并涵蓋了人力資源理論。
Above mentioned model is based on the Mckinsey 7S theory that, for a company / organization to perform well in the relevant business industry, these seven major essentials should need to be aligned and mutually reinforcing. Organizations are preparing their strategy to match with the competitive and changing business environment.
上述模型基于麥肯錫7S理論，即一個公司/組織要想在相關商業行業中表現出色，這七個主要要素應該保持一致并相輔相成。各組織正在準備其戰略，以適應競爭和不斷變化的商業環境。
Every successful organizations in the business market have their efficient own strategic capability which refers to their skills and abilities via that their unique resources are deployed through their organizational activities and process to attain competitive advantage in changing business environment in such ways others cannot copy or imitate.
商業市場上每一個成功的組織都有自己高效的戰略能力，這是指他們的技能和能力，通過組織活動和流程部署他們獨特的資源，在不斷變化的商業環境中以其他人無法復制或模仿的方式獲得競爭優勢。
Organization’s Strategies’ are generated by their Vision and Objectives by analyzing internal and external analysis by formulating core competencies and critical success factors they go for strategic options then after they evaluate whether it is feasible for organization’s core competencies, acceptable to stake holders and suitable in changing environment. Then after everything is positive organization will implement it.
組織的戰略是由其愿景和目標產生的，通過分析內部和外部分析，通過制定核心能力和關鍵成功因素，他們選擇戰略選項，然后在評估組織的核心能力是否可行、利益相關者是否可以接受以及是否適合不斷變化的環境后。然后，在一切都是積極的之后，組織將實施它。
Virgin Group is one of the largest private organization in the United Kingdom which comprises of various types of businesses. It is popularly known to be one of the worlds most respected product brand name (Virgin) and venture capital organizations which is founded and developed by Sir Richard Branson in the year of 1970.
維珍集團是英國最大的私人組織之一，由各種類型的企業組成。它是世界上最受尊敬的產品品牌和風險投資組織之一，由理查德·布蘭森爵士于1970年創立和發展。
The Virgin Group’s rationale is to diversify into several business markets as possible, and develop the Virgin Group’s brand name and extend all over the world at a cost; where stature might be depend upon to decrease barricades to access into static markets (Bobade, 2013). It is the way in that a virgin corporate parent visualizes the technique which it can add value to its Strategic Business Units (SBU) and these SBU’s provides Technology, knowledge and resources to make their products (goods and services) in best quality.
維珍集團的理由是盡可能向多個業務市場多元化，并以一定的成本發展維珍集團品牌并在世界各地推廣；地位可能取決于減少進入靜態市場的障礙。這是一種原始母公司可視化技術的方式，它可以為其戰略業務部門增加價值，這些SBU提供技術、知識和資源，使其產品（商品和服務）達到最佳質量。
Diversification into as several business markets feasible so as to develop the virgin group’s brand. The sacrifice of short term profits to earn long term growth. Acquiring innovative partners, pioneers in their relevant fields. Producing and delivering better quality product and services to a complacent market in virgin group’s growth phase (Grant, 2012).
多元化經營為多個可行的業務市場，以發展維珍集團的品牌。犧牲短期利潤來獲得長期增長。收購相關領域的創新合作伙伴和先驅。在維珍集團的成長階段，為自滿的市場生產和提供更高質量的產品和服務。
The major success points behind the growth of Virgin Group could be connected to Richard Branson and its brand name and also with its exceptional organizational culture, unique management style with minimal hierarchy structure and management levels (Grant, 2012).
維珍集團成長背后的主要成功點可能與Richard Branson及其品牌名稱有關，也與其卓越的組織文化、具有最低層次結構和管理水平的獨特管理風格有關。
As per the porter’s generic strategies Virgin Group’s Major Strategy for achieving competitive advantage is their differentiation strategy to obtain superior profitability from changing competitive business environment (Bobade, 2013).
根據搬運工的通用戰略，維珍集團實現競爭優勢的主要戰略是其差異化戰略，以從不斷變化的競爭商業環境中獲得卓越的盈利能力。
It has also contributed to the end customer’s experienced fruitful outcome. Branson’s businesses had the high level of ambition for globally expanding the firm’s business by using the brand name of the Virgin, that’s the main reason business of Virgin group did not stand still within some specific business industries but expanded enormously.
它也為最終客戶帶來了豐富多彩的成果。布蘭森的企業對使用維珍品牌在全球范圍內擴大公司業務抱有很高的雄心，這也是維珍集團的業務在某些特定的商業行業中沒有停滯不前，而是大幅擴張的主要原因。
Virgin Group believes on that organization’s sustainability relies on achieving triple bottom line, which is; People, Profit and Planet. Their Products are very eco-friendly, their corporate social responsibility (CSR) is very much considering about the people. With their unique resources and distinctive capabilities, they are achieving competitive advantage from that they are gaining superior profitability.
維珍集團認為，該組織的可持續性取決于實現三重底線，即：；人、利潤和地球。他們的產品非常環保，他們的企業社會責任非常考慮人民。憑借其獨特的資源和獨特的能力，他們正在獲得競爭優勢，從而獲得卓越的盈利能力。
Ben & Jerry is a leading business organization which manufactures ice cream products, frozen yogurt products, and sorbet products. It was founded by Jerry Greenfield and Ben Cohen at Burlington, Vermont, United States on 1978. Its main factory in located Waterbury, Vermont and its headquarters located in South Burlington, Vermont (Ben & Jerry, 2013)
Ben&Jerry是一家領先的商業組織，生產冰淇淋產品、冷凍酸奶產品和冰糕產品。它由杰里·格林菲爾德和本·科恩于1978年在美國佛蒙特州伯靈頓創立。其主要工廠位于佛蒙特州沃特伯里，總部位于佛蒙特州南伯靈頓
Unilever acquires the Ben & Jerry company in 2000 with some term and conditions such as; retaining Ben & Jerry’s brand name, retaining the company’s employees for 2 years, etc. The Ben & Jerry’s CEO steps down and replaced by Yves Couette (Jordann, et al., 2015).
聯合利華于2000年收購了Ben&Jerry公司，并附帶了一些條款和條件，如：保留Ben&Jerry的品牌名稱，保留公司員工2年等。Ben&Jery的首席執行官辭職，由Yves Couette接替。
A Strategic Business Unit (SBU) of Unilever considers as a part of a business organization for that there is a distinct external market for its products (goods or service) which is different from another Strategic Business Unit (SBU), However, Ben & Jerry operates worldwide as a subsidiary company of the Unilever (Jordann, et al., 2015).
聯合利華的戰略業務部門認為其產品（商品或服務）有一個獨特的外部市場，這與另一個戰略業務部門不同，是業務組織的一部分。然而，Ben&Jerry作為聯合利華的子公司在全球范圍內運營。
The Ben & Jerry’s Homemade Holdings Inc. adopted their mission statement in three parts such as; Product Mission, Social Mission and Economic Mission to formalize the company’s business philosophy (Nordin & Gregory, 2013).
Ben&Jerry’s 公司通過了三部分的使命宣言，如：；產品使命、社會使命和經濟使命，使公司的經營理念正式化。
Underlying this mission is the willpower to search for innovative paths of addressing all three major elements, though holding a profound respect for firm’s employees and the customers at large (Nordin & Gregory, 2013). Currently 750 scoop shops in available internationally covering more than 25 countries and employing more than 15,000 people.
這一使命的基礎是尋求解決所有三大要素的創新途徑的意志力，盡管對公司員工和廣大客戶懷有深深的敬意。目前，國際上有750家獨家商店，覆蓋25多個國家，雇傭了15000多名員工。
An analysis of the both internal and external forces which shaping the ice cream products manufacturing industry are necessary, so as to determine the efficiency & effectiveness of Ben & Jerry company’s current and forthcoming corporate and environmental strategies (Nordin & Gregory, 2013). The firm utilizes numerous analytical tools to illustrate the internal weakness, strengths and market opportunities of the ice cream industry as well the threats, product demand, new market competitors and rivalry.
有必要對塑造冰淇淋產品制造業的內部和外部力量進行分析，以確定Ben&Jerry公司當前和即將實施的企業和環境戰略的效率和有效性。該公司利用大量分析工具來說明冰淇淋行業的內部弱點、優勢和市場機會，以及威脅、產品需求、新市場競爭對手和競爭對手。
Ben & Jerry firm’s strategy strives highly to implement the three integrated missions that are illustrated in below mentioned figure: attaining economic growth, earning higher profitability, producing a supreme quality products and incorporating social activism (Marsano, 2014).
Ben&Jerry公司的戰略高度致力于實現三個綜合使命，如下圖所示：實現經濟增長、獲得更高的盈利能力、生產最高質量的產品和融入社會行動主義（。
Ben & Jerry’s can deliver to their customers something they notice is very temptingly different from challenging competitors. Ben & Jerry’s super premium innovative various ice cream flavors that taste better and comprise of all fresh, natural and supreme quality ingredients (Heller, 2015).
Ben&Jerry’s可以為客戶提供他們注意到的與具有挑戰性的競爭對手截然不同的東西。Ben&Jerry的超優質創新冰淇淋口味，味道更好，由所有新鮮、天然和優質的成分組成。
Moreover, to differentiating its products from other ice cream competitors in the industry, Ben & Jerry’s general strategy is to combine several other important elements, including developing Ben & Berry’s image of social activism, generating awareness & brand loyalty, franchising the company to help financial growth, and promoting innovative advertising methods (Thompson & Strickland, 2006).
此外，為了將其產品與行業中的其他冰淇淋競爭對手區分開來，Ben&Jerry的總體戰略是結合其他幾個重要因素，包括發展Ben&Berry的社會行動主義形象、提高知名度和品牌忠誠度、特許經營公司以幫助財務增長，以及推廣創新的廣告方法。
Their scoop shops play a significant role and they serve as a major employment resource for people and a source of income (Marsano, 2014). Furthermore, Ben & Jerry company increases its competitive advantage through several franchises by increasing revenue, expanding market share, and spreading the Ben & Jerry’s brand name with minimum amounts of startup investment (Nordin & Gregory, 2013).
Based on this assignment, The Virgin Group’s rationale is to diversify into several business markets as possible, and develop the Virgin Group’s brand name and extend all over the world. virgin corporate parent visualizes the technique which it can add value to its Strategic Business Units (SBU) and these SBU’s provides Technology, knowledge and resources to make their products (goods and services) in best quality. Ben & Jerry’ company’s strategy strives to implement their major three integrated missions for attaining economic growth, earning higher profitability, producing a supreme quality products and incorporating social activism. The corporate strategy of Ben & Jerry’s can be considered as a focused or niche market strategy based primarily on quality production and focus product differentiation. Even though, Ben & Jerry’s focused differentiation strategies target a narrow customer segment, this strategy aids and supports the company to gain a strong competitive advantage over its competitors.
他們的獨家新聞商店發揮著重要作用，是人們的主要就業資源和收入來源。此外，Ben&Jerry公司通過增加收入、擴大市場份額和以最低的創業投資推廣Ben&Jerry's品牌，通過幾項特許經營增加了其競爭優勢。
根據這份assignment格式范文，維珍集團的理由是盡可能向多個業務市場多元化，發展維珍集團品牌并將其擴展到世界各地。維珍母公司可視化了可以為其戰略業務部門增加價值的技術，這些SBU提供技術、知識和資源，使其產品（商品和服務）達到最佳質量。Ben&Jerry公司的戰略致力于實現三大綜合使命，即實現經濟增長、獲得更高的盈利能力、生產最高質量的產品和融入社會行動主義。Ben&Jerry’s的企業戰略可以被認為是一種專注或利基市場戰略，主要基于高質量的生產和專注的產品差異化。盡管Ben&Jerry專注于差異化戰略的目標客戶群很窄，但這一戰略有助于并支持公司獲得相對于競爭對手的強大競爭優勢。
Virgin Group established their competitive advantage among its competitors by providing good? value and services to the endusers / customers in many different ways. Its businesses are basic and their core competence are to deliver good quality products (goods or services) in a little bit different way from their business competitors. Ben & Jerry Company has crafted their progressive values and mission statement and put maximum effort to maintain those ideals as guiding principles, with a focus on linked success and prosperity.
維珍集團通過以多種不同的方式為終端用戶/客戶提供良好的價值和服務，在競爭對手中建立了競爭優勢。其業務是基礎性的，其核心能力是以與商業競爭對手略有不同的方式提供高質量的產品（商品或服務）。Ben&Jerry公司精心制定了他們的進步價值觀和使命宣言，并盡最大努力維護這些理想作為指導原則，重點是將成功與繁榮聯系起來。本站提供各國各專業assignment格式范文，assignment代寫以及assignment寫作輔導，如有需要可咨詢本平臺。
