桑德蘭大學營銷管理評估碩士課程作業(yè)：Marketing Management Assessment-University of Sunderland

Title :Critical review of a substantive regeneration project taking place and the contribution of marketers to that project                                    
Weighting :                  100%

Module Assessors :     Charles Moss , Anne Edwards, Peter Bulloch,Karen Wharton
Issue Date :                  7th February 2011
Completion Date :       Hand in by 3pm on 11th May 2011
Word Count :              3000 to 4000 words
Format :                      Report

Please read all instructions and information carefully. You are required to submit your work within the bounds of the University Infringement of Assessment Regulations . Your individual assignment must be handed in to the Learning Resource Centre in the library, with an accurately completed Assignment Cover Sheet.請仔細閱讀所有的指令和信息。您需要提交你的工作評估條例大學侵權(quán)的界限內(nèi)。您的個人分配，必須交由在圖書館學習資源中心，準確地完成分配封面。
 

Learning Outcomes Assessed

Knowledge
1. Interpret and evaluate the merits of particular marketing concepts when applied to selected business situations.#p#分頁標題#e#1。當應(yīng)用到選定的業(yè)務(wù)情況進行解釋和評價的優(yōu)點，特別是營銷理念。
2. Evaluate the potential impact of factors in the external environment on the marketing activities of organisations.2。評估組織營銷活動的外部環(huán)境因素的潛在影響
3. Assess the major decisions that organisations confront in satisfying market-place needs .3。評估組織面對的重大決策，在滿足市場的地方
4. Analyse the significance of  marketing planning in organisations.4。分析組織中的營銷策劃的意義。

Skills
5. Conduct research using relevant marketing journals and business  documentation.5。進行研究，使用相關(guān)的營銷#p#分頁標題#e#雜志和商業(yè)文檔。

Task
You are required to select one particular regeneration project taking place in a city of your choice, as a basis for this assignment.你需要選擇一個特定的再生發(fā)生在您所選擇的城市，作為這項任務(wù)的基礎(chǔ)項目。

Introduction
Most cities around the world are currently undertaking one or more substantive regeneration projects in order to improve the economy of the city, or the product/service facilities available within the city, or the physical environment of the city etc.Such projects might involve the regeneration of  目前，世界各地的大多數(shù)城市開展一個或多個實質(zhì)性再生項目，以提高城市經(jīng)濟的，或可在全市范圍內(nèi)對產(chǎn)品/服務(wù)設(shè)施，或物理環(huán)境城市etc.Such項目可能涉及#p#分頁標題#e#的再生的---
- a cultural quarter in the city
- a housing area of the city
- a shopping area of the city
- an industrial area of the city
- an improvement of education, sporting etc facilities of a city
The above is not an exhaustive list.
The focus of this assignment is to examine the rationale for the regeneration taking place and the contribution of marketers to ensuring the regeneration project is successful. For the purposes of this assignment you are advised to select the city with which you are most familiar –for example the city in which your home is based, or the city  where you have undertaken study or periods of work.

You must undertake the following –
-  provide an overview of the rationale for the regeneration project ie. why it is required.
-  discuss the environmental and market forces influencing the project.
-  evaluate the different ways in which marketers can help with the development of the project, the analysis of who benefits from the project, and the communication of the implications of the project 

Turnitin Submission
 
1. All students are required to submit assessed work through Turnitin.
2. All students are normally required to submit two copies of their assessed work. One copy must be submitted through Turnitin and one paper copy should be submitted to the Learning Resource Centre.
3. All students must submit a Turnitin receipt with the paper copy submission.
4. The penalty for students who do not submit their assessed work through Turnitin is that their mark is withheld and the assessment board may deem the work to have failed.
5. Students may submit drafts through Turnitin prior to submission and generate reports. The last submission prior to the deadline will be deemed to be the final submission for assessment purposes.