市場學paper范文：Travel and Tourism Entrepreneurship
本文是市場學專業的paper范例，題目是“Travel and Tourism Entrepreneurship（旅游與旅游創業）”，旅游和旅游業可以被認為是當代世界上最好的商業之一。日益增長的旅游需求和旅游使這一業務低風險和成功，因為來自世界各地的人旅行和安排旅游。此外，旅游業是最具增長潛力的行業，也是馬來西亞、泰國、美國和澳大利亞等國的高收入來源。每一項業務都是根據計算或風險來決定是否可行的。
當我們談論旅游和旅游業務時，涉及到非常低的風險因素。想要開展旅游業務的個人，只要有適當程度的信息和興趣，就可以用最少的資源產生良好的收入。旅游行業利潤率普遍較高，是投資者最具可行性的業務。旅游和旅游業的歷史非常悠久。有跡象表明古代旅行者曾環游世界。雖然當時的資源是不夠的。然而，在當今世界，借助旅游媒介、旅游設施和旅游技術，風險因素被最小化。此外，對企業感興趣的個人可以通過組織和管理旅行計劃獲得良好的利潤。
Introduction介紹
Travelling and tourism can be considered as one of the best businesses in the contemporary world. The ever increasing need of tourism and Travelling has made this business low risk and successful because people from all over the world travel and arrange tours. Moreover, tourism is the most growing business, and high revenue generating source for some countries like Malaysia, Thailand, America and Australia. Every business is determined feasible or not based on the calculations or the risks in that particular business. When we talk about business of tourism and Travelling, very low risk factor is involved. Individual which want to initiate the tourism business with an appropriate level of information and interest can generate good revenue with minimum recourses. The profit margins in Travelling and tourism is generally high, and it is the most feasible business for investors. The history of Travelling and tourism is very old. There are hints of ancient travelers who travelled across the world. Though at that times the recourses were not sufficient. However, in the present day world, with the assistance of Travelling medium, tourism facilities and technology, the risk factors are minimized. Moreover, the individuals interested in the business can get good profit just by organizing and managing a trip plan.
Qualities in the Travel and Tourism Entrepreneur
Travel and tourism entrepreneur ship are based on certain influencing factors. These factors can be called the qualities which should be present in a good entrepreneur. Among them are the knowledge, leadership and management skills, the awareness of new technology, information about the most appealing tourism and Travelling packages and a business sense to compete with the market. Travelling and tourism business is not only about investment and revenue. It is more related to interest and creativity. Interest gives us an opportunity to peep inside the industry and creativity give us an edge to prepare schedules and Travelling packages for the clients. A good entrepreneur will always look for the needs and demands of the customer. Moreover, he will ever try to adjust his offer accordingly.Besides, any successful entrepreneur will be good enough at marketing. With his business skills, he can win the hearts and minds of the client age. In the long run, these clients will come back to him, resulting in the growth of his business. More precisely, a good entrepreneur is a multi skilled individual with the best command on business tactics and the need of the customer. Subsequently, best tourism entrepreneur must have the required information about they are launched packages in the market. What the competitors are doing and how his/her company can compete with the deals already present in the market. It is right to say that a Travelling and tourism company has to be very vigilant, cooperative and linked under the supervision of a skilled entrepreneur.
Development of Entrepreneurial Enterprises and Significant Influential Factors創業型企業的發展及其影響因素
In order to develop an entrepreneurial enterprise certain initial steps are highly important. Among them are the global trend of tourism business, local market saturation levels, targeted business domain, appropriate modes of marketing, social contacts, awareness about the global changes in the business of Travelling and tourism, the creativity levels while organizing the business deals and the appealing promotional deals.
為了發展一個具有創業精神的企業，某些初步步驟是非常重要的。其中包括旅游業務的全球趨勢，當地市場飽和水平，有針對性的業務領域，適當的營銷模式，社會聯系，對旅游和旅游業務的全球變化的認識，在組織商業交易和吸引人的促銷交易時的創意水平。
Global Trend of Tourism Business
The foremost step in developing an enterprise entrepreneur should have deeply observed global trends of tourism. Which country do people prefer to go, and at which rates or packages? Moreover, he should try to re-orientate him/herself accordingly. For instance, the events of Christmas or New Year are the best examples. These festivals are celebrated all over the world. Now a smart entrepreneur should notice the general orientation of traffic, or in other words, where people want to go on Christmas or New Year? Secondly, within the country what are the most probable sights which can be targeted for tourism and Travelling? Moreover, Travelling and tourism unlike many other businesses, is a whole year business. There is no particular time of decline in business. No matter the global economy is decreasing or increasing the individuals travel. The main reason can be the dependency of some countries. There are countries, which rely on the business of Travelling and tourism. Therefore, it is very important to update yourself if you are functioning as an entrepreneur of any Travelling enterprise.
Local Market Saturation Levels本地市場飽和程度
The local market saturation is one of the prime important elements, which can minimize the business. If in your surrounding there are several companies, which are established than it may be hard to survive. Moreover, to compete with the pre-established company is a difficult task. It becomes harder if your funds are limited. Saturation of business can be categorized into levels. For instance, if you are functioning in a place with companies dealing in travel and tourism, you should go for a targeted domain for better outcomes. It is wrong to target the most famous companies in the initial levels. Moreover, the company should try to focus on the detailed study. What other companies (the real competitors not the highly established ones) lack. After a detailed study, we can have an idea that what other companies lack and what are their strong points. Based on this survey we can establish a work plan focusing on the flaws which we found in the market. We should focus on the areas of weakness in the market. Moreover, the quality standards and meeting deadlines and arrangement requirements also enhances the repute of any particular company in case of saturation. If you are initiating a business in a hub, it is important to consider, that if they do not capture the needs and confidence of the client next time he/she will be taking assistance of some other company. Therefore, best should be done to satisfy the customer for the propagation of the business.
本地市場的飽和是最重要的因素之一，它會使業務最小化。如果你周圍有幾家已經成立的公司，那可能很難生存。此外，與已經成立的公司競爭是一項艱巨的任務。如果你的資金有限，那就更難了。業務飽和可以分為幾個級別。例如，如果你所在的公司從事旅游和旅游業務，你應該去一個目標領域，以獲得更好的結果。一開始就把最著名的公司作為目標是錯誤的。此外，公司應該盡量專注于詳細的研究。其他公司(真正的競爭對手，而不是老牌公司)缺少什么?經過詳細的研究，我們可以了解到其他公司的不足和優勢。在這個調查的基礎上，我們可以針對我們在市場上發現的缺陷建立一個工作計劃。我們應該關注市場的薄弱環節。此外，質量標準和滿足期限和安排的要求也提高了任何特定公司的聲譽，在飽和的情況下。如果你在一個中心發起一項業務，重要的是要考慮，如果他們下次沒有抓住客戶的需求和信心，他/她將尋求其他公司的幫助。因此，應該做到最好，以滿足客戶為傳播業務。
Targeted Business Domain
The company should focus on the target domain. The targeted business domain should be easily coverable. Moreover, it should be flawless. If you cannot try to win the market dealing in Europe for instance, you should focus on some other areas which that company lacks and with flawless management and attractive packages one can win the trust of the client and make him/ her to be your regular customer. This is important to state that targeted business domain can act as a vital source of marketing.
Modes of Marketing營銷模式
The selection of appropriate modes of marketing is very significant factor. In some cases when you are going to target your primary services the selection of appropriate marketing technique can boost the business. For instance, selecting the medium of marketing, based on resources is important. Either you select the printing medium, or electronic medium, the decision should be taken according to the resources.
選擇合適的營銷模式是非常重要的因素。在某些情況下，當你打算瞄準你的主要服務時，選擇適當的營銷技術可以促進業務。例如，根據資源選擇營銷媒介是很重要的。無論您選擇印刷介質還是電子介質，都應該根據資源來決定。
Social Contacts
Social contacts also play a vital role in development of a business. The contacts with the business community and clients can act like an effective marketing tool. Moreover, the social contacts can also assist in generating several resources regarding the promotion of business.
Awareness about the global changes in the business of Travelling and tourism了解全球旅游業的變化
Some regional accidents or terrorist attacks sometimes, influence the Travelling business. The extent of business decrease within no time and the tourism industry may collapse. However, with the alteration in targeted sites can be helpful to sustain the business. For instance after the attacks of 9/11, any tourism company should re-orientate its services to some other sites like national tourism or to the sites which are safe for travelers and tourists.
有時，一些地區性的事故或恐怖襲擊，影響旅游業務。生意很快就會減少，旅游業可能會崩潰。然而，隨著目標站點的改變，可能有助于維持業務。例如，在9/11襲擊之后，任何旅游公司都應該重新定位其服務于其他一些景點，如國家旅游或對游客和游客安全的景點。
Appealing Promotional Packages
The promotional packages either for tourism if remain successful to grab the attention of the client age, can boost the business. The attractive Travelling packages along with best facilities can be a vital tool for an entrepreneur to run the business even in hard conditions. Therefore, it is very important to organize the tourism packages based on the requirements of the tourists. Moreover, it is the duty of a successful entrepreneur to assure the best quality to the clients.
Business Start-Up Plan創業計劃
There are several significant steps involved in starting a business. The foremost step prior to establish any business is the feasibility report for this project. One should determine initially that either this business is suitable or not in the coming times. The detail of major steps is given as under market reconnaissance and feasibility analysis.
創業有幾個重要的步驟。建立任何業務之前的第一步是這個項目的可行性報告。一個人應該首先確定這個業務是否適合在未來的時代。主要步驟的細節在市場調研和可行性分析中給出。
Market reconnaissance and feasibility analysis
These steps are taken before the establishment of the business and are considered the most significant elements of an effective business plan. These steps deal with detailed investigation of the existing business and the selection of suitable initial components. In the instance, these steps may involve the name of the Travelling agency, selection of place, distance from the main hub, products and services other companies are giving, drawbacks in the enterprises we will be dealing with in the future and many more like that.
Financial Analysis and Capital Calculation財務分析與資本計算
Every business needs some initial capital to start up business. It should be determined earlier what? the size of business should be and all that will be dealt with. For big business we need big financial support and vice versa. The approximated values and calculations about the size of the business and the fields we will be dealing in must be calculated earlier. The subsequent step deals with the financial arrangements. It is preferable to initiate the business with less or no financial support which is interest based. However, subsequent the calculations of site, members, and services, the financial arrangements should be taken into account. Investments should be welcomed and investors are guaranteed success. Moreover, they should be satisfied that investing in their company is the best investment opportunity.
每個企業都需要一些初始資金來開展業務。它應該早點確定what?企業的規模應該和所有將處理。對于大企業，我們需要大量的資金支持，反之亦然。關于業務規模和我們將要處理的字段的近似值和計算必須提前計算。隨后的步驟處理財務安排。最可取的做法是創業時少或沒有以利息為基礎的財務支持。但是，在計算場地、成員和服務之后，應該考慮到財務安排。應該歡迎投資，并保證投資者成功。此外，他們應該感到滿意，投資他們的公司是最好的投資機會。
Agenda of the Company
The agenda of the company is the main element which boosts the business. The agenda is an accumulation of aims and objectives along with the success targets. The agenda should be very clear and appealing for investors who want to invest in the company. Moreover, the agenda is the backbone of any business. In case of tourism and Travelling agency, the importance of agenda cannot be ignored. It may be used as a marketing tool if it is promising. The agenda should not be altered in the later stages of the business. Therefore, it is very important to compose all the aims and objectives which the company is looking forward to in the coming times.
Objectives of the business
The objectives are determined as per agenda of the company. On the very basic level, they can be either long term or short term. Both the objectives are equally important and assist business to sustain a good profile in the market.
Short Term Objectives短期目標
Short time objectives are generally much more target based compared to the long term objectives. They in general include the efficient and potential degrees of business at the coming time. Mostly the time-span is calculated, it can be a year or six months. The short term objectives are mainly used as a technique to attract investors. Moreover, these objectives can be oriented to cut down the loans and other financial liabilities required by the company on marketing and establishing the workplace in the early stages of the business.
與長期目標相比，短期目標通常更加基于目標。它們一般包括未來業務的效率和潛在程度。時間跨度大多是計算出來的，可以是一年或六個月。短期目標主要是作為一種吸引投資者的手段。此外，這些目標可以用于減少公司在業務初期營銷和建立工作場所所需的貸款和其他金融負債。
Long Term Objectives
Long term objectives mainly deal with spreading the business and turning into a high profile company. These objectives are plans of five or ten years. Long term objectives may include additional features in the business. Moreover, they may be dealing with spreading business nationwide or even internationally.
Appropriate targeted marketing techniques適當的目標營銷技巧
Appropriate marketing techniques can be applied on targeted client age. These techniques can be either physical or virtual. The virtual techniques can be cyber advertisements and use of Internet for floating the ads all over the internet. The physical marketing techniques are frequently in the form of print based advertisement. These techniques are highly, effective to grab the attention for the national tourism and travelling enterprise. Services and quality assurance Services and quality assurance techniques also have a major role in the comany’s rise. The company dealing in several fields differs from a company who is an expert in a couple of fields. Thus quality assurance to the client age and investors also contributes in spreading the business and targeting the client age.
適當的營銷技巧可以應用于目標客戶的年齡。這些技術可以是物理的，也可以是虛擬的。虛擬技術可以是網絡廣告，利用互聯網將廣告漂浮在整個互聯網上。實體營銷技術通常以平面廣告的形式出現。這些技術對吸引全國旅游和旅游企業的眼球具有很強的有效性。服務和質量保證技術在公司的崛起中也起著重要作用。經營多個領域的公司不同于在幾個領域都是專家的公司。因此，對客戶年齡和投資者的質量保證也有助于業務的傳播和客戶年齡的定位。
Conclusion結論
Travelling and tourism, is a growing industry and feasible enough to be taken as a business. With the appropriate level of knowledge, planning and targeting the client age, it can be a good source of generating revenue. Moreover, it is less risk oriented compared to other business forms. If instructions followed in the developmental stage along with the influential elements listed in initiating the business plan, it can be a permanent source of income. With slight to no modification, the business can gain the long as well as short term objectives. Moreover, the appealing packages and decent marketing techniques can grasp the interest of customers and the business can spread with smart marketing tools.
旅游和旅游業是一個不斷發展的行業，作為一門生意是完全可行的。有了適當的知識水平、計劃和針對客戶年齡，它可以成為一個很好的創收來源。而且，與其他業務形式相比，它的風險導向更小。如果在發展階段遵循指示，并在啟動商業計劃時列出有影響的因素，它可以成為一個永久的收入來源。只要稍加修改，企業就可以獲得長期和短期目標。此外，吸引人的包裝和良好的營銷技巧可以抓住客戶的興趣，業務可以通過智能營銷工具傳播。
留學生論文相關專業范文素材資料，盡在本網，可以隨時查閱參考。本站也提供多國留學生課程作業寫作指導服務，如有需要可咨詢本平臺。
