大眾汽車在金融領域的現狀的市場分析essay

大眾汽車(縮寫大眾) 是世界上主要的汽車制造商。公司總部設在德國下薩克森州的沃爾夫斯堡。大眾汽車被評為世界第三大汽車制造商。大眾品牌群包括奧迪跑車、賓利、布加迪、蘭博基尼、西亞特、斯柯達和重型貨車制造商斯堪尼亞。大眾有370000個員工，359家集團公司，60個生產設施。集團分為兩個主要部門：汽車部門和金融服務部門。汽車部門負責改善汽車和發(fā)動機，汽車的生產和對乘客的銷售，還要負責商用車輛、卡車、公共汽車的相關業(yè)務。金融服務部門負責包括經銷商和客戶融資，租賃，銀行，保險激活，車隊管理。大眾在金融領域的現狀和未來的發(fā)展有如下：
 

大眾在金融領域的現狀
 

大眾集團在2010年上半年的表現明顯比預期的要好。據之前的周刊年度人物報道，大眾汽車營業(yè)利潤從16億歐元增長到28億歐元。大眾品牌汽車全球銷售量年收入618億歐元，同比增長20.7%。在汽車部門，經營活動現金流入從9億同比增長到73億。
 

Volkswagen (abbreviated VW) is one of the world's major automobile manufacturers. The company is headquartered in Wolfsburg, Lower Saxony, Germany. Volkswagen was ranked as the world’s third largest motor vehicle manufacturer. Volkswagen Group includes the car marquees Audi, Bentley Motors, Bugatti Automobiles, Automobile Lamborghini, SEAT, Skoda Auto and heavy goods vehicle manufacturer Scania. Volkswagen consist of 370000 employes, 359 group companies, 60 production facilities, The group is divided into two major divisions: the Automotive Division, and the Financial Services Division. The automotive division is liable for the improvement of vehicles and engine, the production and sales of passenger, cares commercial vehicles, trucks, buses, and the genuine parts business. The financial service division included for dealer and customer financing, leasing, banking, insurance activates, fleet management. The present status and future development of financial area of Volkswagen are given below:
 

大眾在金融領域的現狀———Present status of financial area of Volkswagen
 

Volkswagen group performs significantly better than expected in the first half of 2010. At € 2.8 billion, operating profit up €1.6 billion on the weekly prior year figure. Group sales revenue up 20.7% year on year at €61.8 billion. Cash flows from operating activities in the automotive division increases by €0.9 billion year on year to €7.3 billion. The ratio of investment in property, plant and equipment to sales revenue to amount to 3.5% cash flow of €1.1 billion in the second quarter of 2010 from the capital increases . Automotive division net liquidity remains at a high levels of €17.5 billion. The Volkswagen group deliver €3.6 million vehicles to there customer. The percentage is 15.8% which is higher than in the previous year in which demand was hit particularly hard by the financial and economical crisis. With the exception of Lamborghini and bugatti, all group brands increased their sales figure .the Volkswagen passenger cars (+16.2%), Audi(+19.1%), Skoda(+14.9%) brands recorded the highest growth rate. In the Asia pacific the group demands is high which improve the financial sector. Globe marketing share also improve to 11.7%.demant for group models in china, Western Europe, north and South America remain high.#p#分頁標題#e#
 

The financial service division recorded the total assets of €36.3 billion at the end of the end of the June 2010, up 7.3%on the figure for December 31, 2009.non current assets increase by 8.8%, principally because of higher financial services receivables and rental assets due to exchange rate effects, current assets were up 5.2%on year end 2009. Exchange rate effects in particular led to increasing financial services receivable within the assets item. The financial service division accounted for approximately 45%for the Volkswagen group assets as of June 30, 2010. The financial service division equity amounted to €8.9 billion at the end of the reporting period. The increases of 9.3% versus December 31, 2009 was due to the profit for the period and positive effect of the foreign currency translation. Higher financial liabilities are in a raise position in both noncurrent liability that is 6.3% and current liability 7.6%. The drop at volkswagen bank direct amount to €18.8 billion at the end of the first half of 2010.
 

On June 30, 2010, the automotive division’s net liquidity was €17.5 billion, €6.9 billion higher than at the end 2009. The negative net liquidity in the financial service division-common to the sector –widened by€ 4.4 billion as against December 31, 2009 due to volume related factors. The volkswagen group recorded net liquidity of €-49.6 billion at the end of June 2010,an improvement of €2.4 billion as against the end of December 2009.
 

In the period from January to June 2010, the volkswagen group recorded gross profit of €10.0 billion, 54.6% above the weak prior- year figure, mainly as a result of higher unit sales. The gross margin improved to 16.1%. The ratio of group distribution expenses- which were higher due to volume- related factors-to sales revenue was maintain in the reporting period, while the ratio of administrative expenses to sales revenue declined. At €0.5 billion, the group other operating income was €0.7 billion lower then figure in 2009.the latter included proceeds of €0.6 billion from the sales of the Brazilian commercial vehicles business to the MAN group.
 

After the first half of 2009, heavily impacted by the financial and economic crisis, the Volkswagen group increased its operation profit in the reporting period by €1.6 billion year on year to €2.8 billion. The extremely positive business performance of Volkswagen chines joint venture is not reflected in the group operating profit, as these are accounted for using the equity method.

The financial result –which was, as in the previous year, affected by high finance cost- improved by €220 million to € 217 million. This is primarily due to higher income from equity-accounted investment-and especially the chines joint ventures. In the reporting period, the volkswagen groups profit before tax increased to €2.6 billion (€0.8 billion). Profit after tax amounted to €1.8 billion, up €1.3 billion on the figure for the first of 2009.#p#分頁標題#e#
 

大眾在金融領域的未來發(fā)展———Future development of financial area of Volkswagen
 

In future, Volkswagen will go for combination and rising of the cooperation with the Group’s brands. Development of further growth potential in grown-up European markets based upon Volkswagen solid market position and good customer relations on all steps of the company value chain:
 

• Development in the insurance business

• Development in the segment of nearly new used cars

• Expansion in universal fleet management
 

Growth in developing markets in Eastern Europe, especially Russia, but also in Asia and Latin America based on Volkswagen experience in the established markets. growing the amount of fee based income by further extending the value chain of Volkswagen group. The company will supports the sales of all Volkswagen Group brands throughout the world and increase customer loyalty in a sustainable manner along the entire automotive value added-chain which will work great in future. With the Volkswagen dedicated employees, the company wants to set standards for the entire industry and wants to achieve a profit contribution in line with the finance. As a reliable partner for the dealers, in future Volkswagen wants to meet customer needs for individual mobility by providing attractive financial and vehicle related services.(Words-1008).Source: - Half yearly financial report, January- June 2010. Wolfsburg, Germany. Volkswagen AG. Volkswagen Financial Services AG, Investor Presentation, May 20, 2010. London.