代寫留學生市場學作業

第一部分
 

市場營銷和銷售是任何組織必不可少的功能，所有組織應該對此引起重視。然而，一些商店的整體銷量記錄已經很慘淡，又由于員工的臨時缺席將持續混亂的情況進一步惡化。不僅如此，其他商店還存在股票和員工盜竊問題。就像StopNShopNow公司商店一樣，所有的商店都渴望能解決所有關于清潔度和客戶滿意度的困難，來提高他們的銷售額和基本操作水平。
 

其實StopNShopNow公司保留了錯綜復雜的事物來提高關鍵收銀員的士氣。因此，希望能為這些員工在出納能力方面取得巨大進步而提供一種動力(Nicole L et al, August, 2009)。這些重要部門商店的收銀員的出納能力基本增加了五倍，包括：提高整個銷售收入，減少庫存損失和盜竊，提高顧客服務和滿意度，提高店面和客房的清潔度，以及改善員工的出勤率和降低員工的缺席率。
 

StopNShopNow公司坐落在三個不同的地方：紐約、紐約郊區莫和洞穴深處，德克薩斯州將面臨一個關于該公司的福利待遇方面的非常具有挑戰性的任務。
 

第一部分———PART 1 
 

Marketing and sales are essential function of any organizations that deserves a keen look by every organisation for that matter. However, a number of stores have recorded poor overall sales by volume and the ongoing confusions due to the staff taking ad hoc absences will further worsen the situation. Other stores nonetheless, have matters with stock and theft with their employees. All stores just like StopNShopNow, Inc stores do desire to address tribulations regarding cleanliness and customer satisfaction to boost their sales volume and improve their general operation.
 

StopNShopNow, Inc. has actually had intricacy retaining and morale boosting of its key cashiers and therefore wishes to present a motivation to those employees who will spawn progress in some vital sectors of cashier performance (Nicole L et al, August, 2009). These vital sectors of store cashier performance are fundamentally fife-fold and include: raise entire sales revenue, cut inventory losses and theft, advance generally shopper service and satisfaction, develop store cleanliness and housekeeping as well as improving employee attendance and reduce in unscheduled employee absences.
 

StopNShop Now, Inc. stores being located in three different areas; New York City, NY, Suburbia, MO and Deep Caverns, TX have a very challenging task of assessing the competitiveness of the company benefits package with regard to the above stated matters of concern to the company. Of great concern to them is the task of improving employee attendance and reduce in unscheduled employee absences. It is quite challenging.
 

Indeed the owners of StopNShopNow, Inc. are more than concerned regarding for instance the rise of the cost of health insurance (Nicole L et al, August, 2009). Since they started the enterprise in the year 1991, their actual costs of benefit were much a smaller amount and their employees were even happier with the firm's offer. However, presently the proprietors on a regular basis do get employee grumbles about the budding health insurance advancement they pay. StopNShop Now, Inc. stores also have a crucial chance to alter the proportion of their employees' total compensation paid in the form of insurance benefits to retain their formidable cashiers and other employees to help address the problem of customer service and satisfaction.
 

Moreover, the proprietors are weary of employees all the time requesting that they be permitted to take a larger number of paid own or individual absence days. Setting up employee vacations as well as holidays is quite difficult since company's store locations such as New York City, NY, Suburbia, MO and Deep Caverns, TX are ever open except on two major holidays of the year: the Christmas and New Year's Day. As an outcome, the proprietors want to evaluate and measure up to StopNShopNow, Inc.'s benefits program with those of other related companies to make necessary adjustments (Philippidis, April 24, 2006). They do be set to use these findings to make concrete sound decisions and commune their tribulations more truthfully to their employees to ease the burden caused to the stores due to unscheduled employee absences. They should for instance provide an option for the employee leave to be able to evade uncalled unscheduled employee absences.
 

If for instance their entire compensation proportion reads as indicated below; they can review it so as to motivate their employees who in turn will serve their customers with great enthusiasm much to their satisfaction.
 

Percent of Total Compensation:
 

total wages and salaries: 75%
total benefits costs: 25%

paid leave: 5%

supplemental leave: 2%

insurance: 6%

retirement and savings: 2%

legally required benefits: 10%

other benefits: 0%
 

If for example StopNShop Now, Inc. stores has as represented above their percentage of entire compensation scheme and it fails to work for the, then they have still a room though in comparison with other stores posing competition to review without necessarily affecting their revenues. For instance their total benefits costs as indicated to be 25% can be improved to between 35%-40% without hurting their financial command.
 

第二部分———PART 2
 

Volkswagen, Isuzu, and Boeing companies should go along and abide with China's terms. We presently operate in a global world, economically, politically and even socially. Since Chinese business environment and most prominently market is more favorable than the West's, the Volkswagen, Isuzu, and Boeing companies should go ahead and heavily invest in China and exploit the market in lieu of making parochial argument that they are bargaining away important industry knowledge in exchange for sales. The technology in any case will be attained by the Chinese in this village of a world and it is the companies which will lose anyway.
 

Reasons for this stance are simple. China does arguably offer that which every investor is looking for contemporarily. Compared to other industrial powerhouses like the United States of America, Germany etc China has the largest indeed untapped local markets and an agreeably considerable growth potential. In fact, Krugman, (2010) states that the incumbent chief industrialised states like the United States and Germany plainly cannot keep up in this aspect. The United States' recent plead for investors, in the interim, has been severely hurt by both the sub-prime predicament and the menace of global recession this year spoiling its investment potential.
 

Furthermore, China does singularly leverage its advanced infrastructure as well as cheaper and affordable labor, and by extension enlarges its pool of extremely competent, English-speaking human resources (Krugman, 2010). Additionally, the Chinese market is quite expansive due to its policies which include market deregulation, large-scale investment in technical education, IT core standards, infrastructure development, project-management skills, and also the flourishing Chinese economy.
 

Another driving force for the Chinese favorable market is that those business enterprises that select and establish in the second- or even the third-tier cities are awarded favorable treatment which can in turn translate into quite substantial savings (Isabel Ding, October 10, 2009). They offer for instance foreign firms heavily inexpensive office space as well as tax exemptions till the companies attain profitability for a whole two consecutive years (Isabel Ding, October 10, 2009). In addition to this, low establishment costs for manufacturing and even the R&D units and further a more relaxed regulatory environment also account largely for the merits of investing in China (Krugman, 2010).
 

The in a bid to attract more and more investors, the new corporate income levy law effected on January 1 has been phased out of the preferential tax rates which many foreign firms used to enjoy. However, foreign firms in hi-tech as well as environmental protection are still enjoying the favorable rates.
 

引用———References:
 

Isabel Ding. (October 10, 2009). Baoding. Updated Time. Retrieved May 29,2010.
 

Krugman, Paul (2010), “Chinese New Year”, The New York Times, 1 January.
 

Nicole L. Cundiff & Joel T. Nadler & Alicia Swan. (August, 2009).The influence of cultural empathy and gender on perceptions of diversity programs. Journal of Leadership & Organizational Studies.
 

Philippidis, Alex. (Monday, April 24 2006). Stop & Shop: New CEO will continue expansion.
 

Westchester County Business Journal.