Master assignment:營銷的未來marketing future

Course Title: MBA (Full time)

 

Module Title: Marketing Futures 1

 

Module Number: G106665

 

Module Tutor: Jonathan Deacon/Jackie Harris

 

Date set: Week commencing w/c 21st March 2011

 

Date due: On Moodle/MLE - on or before 4pm on Friday 27th May 2011 (plus the TurnItin report)

 

Date to be returned: Assignments will be marked within the regulatory 15 workings days and will then be available for collection from your module Tutor

 

Note        A re-sit assignment will be set to facilitate grade retrieval if required.注意：如果需要重考分配將被設(shè)置為方便品位檢索。

Learning Outcomes tested學(xué)習(xí)成果測試

數(shù)域：說明：

1知識了解的情境營銷的挑戰(zhàn)。當(dāng)代營銷執(zhí)行評估和討論的背景下，當(dāng)前的營銷案例。

2研究采集，評估和分析，從小學(xué)，中學(xué)和的cyberial來源的信息，發(fā)展理解上下文的營銷慣例。

3批判性思維，從理論建構(gòu)準(zhǔn)備凝聚力的解釋和說明，告知的發(fā)展戰(zhàn)略方向

4論證發(fā)展評價在當(dāng)代的組織背景下的營銷功能，通過分析材料

5通訊目前展示的信息質(zhì)量和清晰的表達(dá)，使用的術(shù)語，適當(dāng)?shù)模瑸槟繕?biāo)受眾，以連貫的方式傳達(dá)當(dāng)代營銷理論。

6鍵的技能展示在完成工作的自主性，自我評價和反思。分析和討論案例研究材料在團(tuán)體以及個人的教程。

使用實踐和分析能力，討論當(dāng)代營銷案例研究材料和生產(chǎn)敘事營銷所面臨的挑戰(zhàn)的意識。發(fā)展?fàn)I銷面臨的社會責(zé)任和道德問題的理解

請仔細(xì)閱讀，完成所有任務(wù)概述 - 提交指引。

Number Domain: Description:

1 Knowledge Understand the challenges of contextual marketing. Evaluate contemporary marketing implementation and discuss in the context of current marketing cases.

2 Research Acquire, evaluate and analyse information from primary, secondary and cyberial sources to develop understanding of contextual marketing practice.#p#分頁標(biāo)題#e#

3 Critical thinking Prepare cohesive explanations and interpretations from theoretical constructs to inform the development of strategic direction

4 Argument development Appraise the marketing function in a contemporary organisational context through the analysis of materials 

5 Communication Present information demonstrating quality and clarity of expression, use of terminology appropriate for the target audience by communicating contemporary marketing theories in a coherent way.

6Key skills Demonstrate autonomy, self-appraisal and reflection in completing work.  Analyse and discuss case study material in tutorials both in groups as well as an individual.  

Use of practical and analytical skills to discuss contemporary marketing case study material and produce narrative showing an awareness of the challenges facing marketers. Develop an understanding of the social responsibility and ethical issues facing marketers

 

Please read carefully, complete all tasks as outlined, – guidelines for submission are provided.

 

MBA – MF1

1. Critically review and evaluate current academic literature (no website references) regarding the postmodern marketing condition of choice within the growing middle classes that are in evidence in rapidly developing economies.1。認(rèn)真檢討和評估目前的學(xué)術(shù)文獻(xiàn)（沒有網(wǎng)站引用）關(guān)于后現(xiàn)代的營銷狀況，選擇在日益壯大的中產(chǎn)階級在迅速發(fā)展的經(jīng)濟(jì)體中的證據(jù)。

2。你能提供什么觀察從經(jīng)濟(jì)，積極和消極方面的插圖？

3。從學(xué)術(shù)同行評審期刊文章或核心文本（網(wǎng)站引用是不能接受的），您必須使用有效的參考。

2. What observations from your economy can you offer, with illustrations of both positive and negative aspects?

3.     You must use valid references from academic refereed journal articles or the core texts (website references are not acceptable).

 

 

Word limit: 2,500-3,000 words (to be indicated in the footer)字?jǐn)?shù)限制：（在頁腳注明2500-3000字）

 

評估標(biāo)準(zhǔn)：

分配將通過以下產(chǎn)出和對模塊的學(xué)習(xí)成果進(jìn)行評估：

1。回顧和系統(tǒng)的比較適當(dāng)?shù)哪Ｐ停椒ê?或框架的重要評價與分析的主題。#p#分頁標(biāo)題#e#

2。鑒定和制定討論要點，確定區(qū)域內(nèi)的支撐和證明的有效性和上下文（S）參數(shù)發(fā)展。

3。適當(dāng)和正確的使用和介紹，符合哈佛的參考標(biāo)準(zhǔn)，從學(xué)術(shù)同行評審期刊文章，核心文本和/或有效的文本資源（不是在線網(wǎng)站）的有效引用。

 

Assessment Criteria: 

The assignment will be assessed through the following outputs and against the learning outcomes for the module: 

1. The critical evaluation and analysis of the subject under review and a systematic comparison with appropriate models, methods and/or frameworks.

2. The identification, and development of key discussion points that underpin and justify the validity and context(s) of argument development within areas identified. 

3. The appropriate and correct use and presentation, that conforms to Harvard referencing standards, of valid references from academic refereed journal articles, the core text and/or valid text resources (not online websites).

 

 

SUBMIT THIS VIA MOODLE by 4pm on or before Friday 27th May 2011 with a TurnItin report.

 

 

The module tutor reserves the right not to mark any submission that does not comply with these guidelines. 

 

Further guidance – Referencing (Extracts taken from the University of Wales Newport Referencing Handbook) and Plagiarism handbook

 

 

• How do you reference?

There are a number of different methods of citing and listing your references or bibliography, but the accepted method of referencing used at University of Wales, Newport is the Harvard System of referencing.

 

• Where do you reference?

Both references to sources acknowledged in the textand those works which have been of value (for example, for background reading) but which have not been specifically referred to in the text must be acknowledged in the bibliography.

 

• When do you reference?

You should reference other’s work whenever you draw on it for inspiration, use it as support for a theory or argument, or use it for particular examples.

 

• Referencing in the Text (In Text Referencing)

Referencing in the text or in text referencingis where all the sources (text based and electronic) which you have referred to in your assignment, essay or dissertation are acknowledged (cited). Unintentional plagiarism can occur if you fail to follow the rules regarding in text referencing of summarised, paraphrased and quoted work. Every piece of information you use in the text of your assignment, essay or dissertation that is not part of your own original research, be it an argument, opinion, fact, idea or theory must cited and listed in alphabetical order by author/editor/artist surname at the end of the work in#p#分頁標(biāo)題#e#

the reference section or list.

 

• Summarising the Work of Others

Summarising or briefly describing the work of another person.

Where the author name is not cited directly - put authors’ name and the year of publication in brackets at the end of the summary. e.g.

The 1980 study of the speech of witnesses in Carolina court cases investigated whether gender and weakness or lack or power should be conflated in this way (Barr and Atkins, 1981)

Where the author name is cited directly and is part of the sentence -put the year of publication in brackets after the author’s name. e.g. In 1980, O’Barr and Atkins’s (1981) study of the speech of witnesses in Carolina court cases investigated whether gender and weakness or lack or power should be conflated in this way. Note: For summaries (brief descriptions of work) and for indirect quotations some tutors may ask you to also include a page number. If in doubt, always check.

 

• Paraphrasing the Work of Others

Paraphrasing the work of another person or putting their theories or ideas in your words and in your own style must be cited.e.g. The original:

Enormous harm had been done to America, and the country was grieving. Many Americans were angry and vengeful. The paraphrased version:

America had suffered greatly and was damaged and sorrowful. A great number of the people wanted revenge. (Poole and Richardson, 2006, p. 126)

 

• Listing the Work of Others

This is a straight forward list of studies/reports/research in a particular subject field. e.g. Further studies which have pursued the issue of women’s language or powerless language are Leet-Pellegrini (1980), Beattie (1981) and Woods (1989).

 

• Quotations

There are two types of quotation you can use when writing your assignment, essay or dissertation – the director indirectquote. The direct quote is where you use the author’s own words directly as it was written in the original work. Sometimes, you do not want to use direct quotations i.e. the exact words of the author, but you can still make reference to what they have written; this is indirect quotation. Direct quotes are also treated differently in the text depending on whether they are long or short.

 

• Direct quotes (Short)

Short quotes (under 4 lines of prose) should be placed in the body of the text and enclosed in quotation marks. e.g. As Bell (1993, p.23) says, ‘Finding information in the first place can be hard enough. Finding it again sometimes afterwards can be even harder unless your methods of recording and filing are thorough and systematic.’#p#分頁標(biāo)題#e#

 

• Direct quotes (Long)

Longer quotations should be preceded by a colon and begin a new line. They should be set off from the text and indented at least or 2.5 cms (1inch). Quotation marks should not be used. You must include the page number of the quoted passage, with both long and short quotations. e.g. Some of the most sensible advice for anyone carrying out literature search and on keeping records of their findings states that: In the early stages of an investigation it may seem enough to jot down a reference on the back of an old envelope, but old envelopes thrown into a box will not provide you with a reliable resource, and the likelihood is that references will be incomplete and difficult to track down at a later stage. If you are going to need half a dozen references, then scraps of paper may serve, but as your investigation proceeds, you accumulate many sources of information, and an orderly system is necessary from the beginning. (Bell 1993, http://www.mythingswp7.com/scxzy/p.23)

 

To see the complete document go to:

 

http://www3.newport.ac.uk/docstore/b/aevans03/bibliographies.pdf

 

Plagiarism and unfair practice

 

It is dishonest not to acknowledge the work of other people and you open yourself up to the accusation of plagiarism. The text of this assignment must be in your own words (not even a sentence or phrase should be taken from another source unless this source is referenced or the phrase placed in quotes).

Plagiarism is described as:

• copying text from internet sources, published works or from lecture notes without full referencing and direct quotations 

• copying another students assignment;

 

• collusion – which is when work that has been undertaken by or with others is submitted and passed off as solely your own work.

 

• bringing unauthorised materials into an examination, e.g. copying from notes, downloading material onto a mobile phone etc;

 

• Fabrication of data, making false claims to have carried out experiments, observations, interviews or other forms of data collection and analysis.

 

• Presentation of evidence of special circumstances which is false or falsified or which in any way misleads or could mislead Examination Boards.#p#分頁標(biāo)題#e#

For more information in respect of plagiarism please refer to the University Assessment Regulations at the following web address: