Strategic Global Marketing Assignment
Strategic Global Marketing Assignment
You will need to write a report of no more than 5,000 words. The assignment should include the normal items expected in academic assignments (critical, reflective, evaluative, innovative and creative).
The assignment will need to be handed into the Business School Office by 31. May. 2010.
Assume that the top management team of your global organisation (or of a global organisation with which you are familiar) has asked you to provide a report on the strategic marketing position of the organisation. In particular, they wish you to address the following issues in your report:
Select a company and a country of your own choice and answer the following questions:
1. “Classical economists and their successors do not like ‘national culture’, here one can detect an aura of inertia and resistance to change: their theories favour commonalities rather than differences, and they are based on utility maximisation as opposed to identity building.” Critically review the implication of this statement for an international marketing company of your own choice.
2. Critically review the current marketing situation facing this company/country.
3. Produce a strategic marketing plan for the next five years, justify your recommendations.
