英國留學生Research Paper格式：Impact of Uber on UK Mini Cabs
英國留學生Research Paper格式-優步對英國出租車的影響。本文是一篇標準的英國留學生Research Paper格式范文，主要內容是講述市場上競爭對手之間的激烈競爭是每個組織的關鍵驅動力。競爭對手之間的健康競爭為組織的長期發展提供了燃料，在尋求進步的同時，公司的做法也影響著行業中的其他公司。本篇Research Paper使研究人員能夠通過優步的創新實踐發現優步產生的這種影響。這項Research Paper試圖揭示優步出租車公司的業績以及該組織對英國出租車行業其他微型出租車的影響。研究人員希望利用Wallsten和Edward、George和Sarkar的期刊來有效地感知當前的問題。該篇Research Paper的調查試圖了解優步在英國出租車行業發展的戰略和實踐，同時確定對微型出租車性能的影響。以下就是這篇英國留學生Research Paper格式范文的具體內容，供參考。
Introduction 引言
The intense rivalry among competitors in the market is a critical driving force for each organisation. A healthy competition among competitors builds fuel for organisation long run, and while seeking progress firm practices influences other companies in the industry. The present research enables the researcher to find out such influences produced by Uber through their innovative practices. The research attempt shed lights on Uber Cab Company performance and the impact made by the organisation on other minicabs in the UK taxi industry. The researcher looks to utilise the journals of Wallsten (2015) and Edward, George and Sarkar (2010) for perceiving current issues efficiently. The investigation tries to perceive strategies and practices executed by Uber to advance in the UK taxi industry along with identifying the influence made on minicabs performance.
Literature review 文獻綜述
The rise of Uber and the subsequent disruption in taxi industry has been a key research issue in recent years. For example, the study of Sundararajan (2014) revealed that the success of Uber was mainly due to the convenience offered by the service compared to existing cab services. This view has been upheld by other researchers such as Malhotra and Van Alstyne (2014) and Isaac (2014). All these studies point to the fact that Uber offer higher value to taxi customers in terms of lower charge, higher convenience and better safety offered by Uber. The theory of quality-value-loyalty chain was used by Wallsten (2015) to evaluate the success of Uber in Taxi industry.
優步的崛起及其對出租車行業的顛覆一直是近年來的一個關鍵研究問題。例如，Sundararajan的研究表明，優步的成功主要是由于與現有出租車服務相比，該服務提供了便利。這一觀點得到了其他研究人員的支持，如Malhotra和Van Alstyne以及Isaac。所有這些研究都表明，優步為出租車客戶提供了更高的價值，包括更低的費用、更高的便利性和更好的安全性。Wallsten運用質量價值忠誠鏈理論對優步在出租車行業的成功進行了評價。
Figure 1.1: Quality-value-loyalty chain
Source: Wallsten (2015)
As per Quality-value-loyalty chain, price, product quality and service quality develop the perceived value of a product or service which in turn contributes to customer loyalty towards the product or service. Among these elements, competitors are easily able to imitate product quality and price. But it is very difficult to imitate service quality (Edward, George and Sarkar, 2010). Due to this, service quality has an enhanced role in creating value and loyalty for the product or service. Wallsten (2015) notes that the superior service quality of Uber has helped the company in creating value for customers and in developing loyal customer base in taxi industry. From the review of existing literature available on Uber’s success in taxi industry, it can be understood that the ability of the company to offer better value, service quality and convenience was the main reasons for its success.
根據質量價值忠誠鏈，價格、產品質量和服務質量發展了產品或服務的感知價值，進而有助于客戶對產品或服務忠誠。在這些要素中，競爭對手很容易模仿產品的質量和價格。但很難模仿服務質量。因此，服務質量在為產品或服務創造價值和忠誠度方面發揮著更大的作用。Wallsten指出，優步卓越的服務質量幫助該公司為客戶創造價值，并在出租車行業發展忠誠的客戶群。從現有關于優步在出租車行業成功的文獻來看，可以理解，該公司提供更好價值、服務質量和便利的能力是其成功的主要原因。
Research purpose 研究目的
The study intends to identify the impacts that created by Uber Cab Company in the UK taxi industry and analyse influence that the company made on minicabs in the country.
該篇Research Paper旨在確定優步出租車公司對英國出租車行業的影響，并分析該公司對英國微型出租車的影響。
The research objectives of the current research are:當前研究的研究目標是
To evaluate the factors affecting satisfaction of cab customers 評價影響駕駛室顧客滿意度的因素
To assess the factors contributing to the competitive advantage of Uber in UK Taxi industry 評估優步在英國出租車行業競爭優勢的因素
To analyse the impact of Uber’s growth on mini cabs of UK 分析優步的增長對英國小型出租車的影響
To provide suggestions to mini cabs of UK to remain competitive in UK Taxi industry 為英國小型出租車在英國出租車行業保持競爭力提供建議
Rationale 根本原因
Despite being a start-up in the UK taxi industry, Uber cab services had provided growth to the traditional taxi service in the country. The process made the country’s private taxi firm to stand tall where other numerous taxi companies had failed. According to Megaw (2016), 97% of the organisation that tried fit their name in the industry had fallen within the first four months where Uber showed resilience in making an impact which flew beyond the capital. The company had expanded beyond borders leaving a note on taxi industry to look for an urgent lift in which the mini cabs have experienced most of the damage. Uber was able to advance in each market that they have entered which led to protests and strikes in the UK. Uber Cab company flexibility had attracted few drivers who worked in mini cabs in London to join in the company. The low pricing strategy that the company presented has made controversies as competitors had alleged the practice unhealthy and artificial. Uber started its operation in the UK with four locations and increased the size to eighteen with 30,000 drivers in London (Torrance, 2016). Data analysis interprets that since Uber started its operation, the private hire operations in London has attained a decline of 11% assuming minimum ten private taxi business close in every month. The research seeks to identify major reasons for the customer to choose Uber cab over minicabs by comparing their service using service quality framework and looks to interpret recommendation for minicabs in order to survive the situation.
盡管優步是英國出租車行業的初創企業，但其出租車服務為英國傳統出租車服務提供了增長。這一過程使該國的私人出租車公司在其他眾多出租車公司失敗的地方屹立不倒。本篇Research Paper根據Megaw的數據，在優步表現出彈性并在首都以外產生影響的前四個月內，97%的試圖在行業中樹立自己名字的組織都倒閉了。該公司已向境外擴張，給出租車行業留下了深刻印象，希望能找到一輛小型出租車遭受大部分損失的緊急電梯。優步能夠在他們進入的每個市場取得進展，這導致了英國的抗議和罷工。優步出租車公司的靈活性吸引了很少在倫敦迷你出租車工作的司機加入該公司。該公司提出的低價策略引起了爭議，因為競爭對手聲稱這種做法不健康且人為。優步開始在英國運營，共有四個地點，并將規模擴大到18個，在倫敦有30000名司機。數據分析表明，自優步開始運營以來，假設每月至少有十家私人出租車公司倒閉，倫敦的私人出租車業務下降了11%。這項Research Paper試圖通過使用服務質量框架比較客戶的服務，找出客戶選擇優步出租車而不是微型出租車的主要原因，并試圖解釋微型出租車的建議，以在這種情況下生存下來。
Scope and limitation of research 研究范圍和局限性
The Uber Cab Company intervention to the UK taxi industry has been questioned severely by the minicab operators as their low payment system and other operations has affected minicabs and provoked few operators to end their operations in London area. The investigation gathers ample evidence for interpreting the features that attracted customers to Uber service so that certain recommendations could be drawn to the minicab operators in the UK for improving their business in the location.
優步出租車公司對英國出租車行業的干預受到了小型出租車運營商的嚴厲質疑，因為他們的低支付系統和其他運營影響了小型出租車，并導致很少有運營商終止在倫敦地區的運營。本篇Research Paper通過調查收集了充足的證據來解釋吸引客戶使用優步服務的特征，以便向英國的微型出租車運營商提出某些建議，以改善他們在該地區的業務。
Research methodology 研究方法
For constituting the study, the researcher has to acquire efficient information on operations of both Uber Cab and minicab services. For carrying out the research both primary and secondary data collection method is used by the researcher. The literature and journals on the topic are utilised to attain secondary data, and the primary information is collected through executing a survey on taxi customers. The survey is conducted on 55 customers who use taxi services in London in which 30 female and 25 male customers are targeted. The survey method enables researcher to understand consumer perspectives on services provided by Uber Cab and minicab companies improving study strength. The data achieved from books, journals, articles and websites belong to the secondary resources which are used by the researcher to analyse the issue further. The adequate information attained from these practices is used to provide significant interpretations for present research problems from which efficient recommendations are drawn for the minicab operators.
為了構成這項研究，研究人員必須獲得優步出租車和微型出租車服務運營的有效信息。為了進行研究，研究人員使用了一次和二次數據收集方法。利用有關該主題的文獻和期刊來獲得二級數據，并通過對出租車客戶進行調查來收集主要信息。這項調查是對倫敦55名使用出租車服務的客戶進行的，其中30名女性和25名男性客戶是調查對象。該調查方法使研究人員能夠了解消費者對優步出租車和微型出租車公司提供的服務的看法，從而提高研究實力。從書籍、期刊、文章和網站獲得的數據屬于研究人員用來進一步分析問題的二級資源。從這些實踐中獲得的充分信息被用來為當前的研究問題提供重要的解釋，從而為微型出租車運營商提出有效的建議。
Action plan 行動計劃
2.2 Undertake the proposed research investigation in accordance with the agreed specification and procedures.按照商定的規范和程序進行擬議的研究調查
Questionnaire design 問卷設計
This research was deliberated to mainly evaluate the effect of UBER Cab Company on mini cabs in the UK. For conducting the study, the research has opted UBER Cab Company to carry out the study. The research has mainly opted questionnaire method so as to gather data and information from the customers of UBER Cab Company to know more about taxi and the scope of them. For developing and evolving the questionnaire, the research has adopted Likert scale method, and to the customers of UBER Cab Company, the questionnaire was distributed with the aid of survey method. By opting the customers of UBER Cab Company for conducting the survey, the data gathered by the researcher was accurate and appropriate to the question of the research.
本篇Research Paper旨在主要評估UBER Cab Company對英國小型出租車的影響。為了進行本研究，本研究選擇了UBER Cab Company進行本研究。本研究主要采用問卷調查的方法，從優步出租車公司的客戶那里收集數據和信息，以了解更多關于出租車的信息和他們的范圍。為了開發和發展問卷，本研究采用了Likert量表法，并借助調查法向UBER Cab公司的客戶發放了問卷。通過選擇UBER Cab公司的客戶進行調查，研究人員收集的數據準確且適合研究問題。
Data collection method 數據收集方法
For the study, the research decided to opt primary data collection using survey method. The research was done with the aid of survey that was carried out on the customers of a minicab in London. The researcher decided to opt about 55 as the sample size for the study where 30 were women, and 25 were men. With the aid of survey method, the researcher could gain more knowledge and understanding about the company and the taxi services. All the research questions were related to the study and the questions prepared was simple and very easy to understand. This helped the researcher to get the opinions of customers.
對于這項Research Paper，研究決定選擇使用調查方法收集主要數據。這項研究是在對倫敦一輛微型出租車的客戶進行調查的幫助下進行的。研究人員決定選擇大約55人作為研究的樣本量，其中30人為女性，25人為男性。借助調查方法，研究者可以獲得更多關于公司和出租車服務的知識和了解。所有的研究問題都與研究有關，準備的問題簡單易懂。這有助于研究人員獲得客戶的意見。
Advantages of survey method:調查方法的優點
With the aid of primary research, the research could gain relevant, apt and specific answers when compared to any other research methods.在初級研究的幫助下，與任何其他研究方法相比，該研究可以獲得相關、恰當和具體的答案。
With the aid of Likert scales, the researcher could understand more about the topic and do not spend more time on the data collection.在Likert量表的幫助下，研究人員可以更多地了解這個主題，而不會花更多的時間在數據收集上。
Survey method is cost effective and time-consuming.調查方法具有成本效益且耗時。
Disadvantages of survey method:調查方法的缺點
The survey that is closed and structured might have less validity and reliability than other methods.封閉和結構化的調查可能比其他方法的有效性和可靠性更低。
There can be favourable answers been marked by the researcher so as to support the subject.研究人員可能會給出有利的答案，以支持這一主題。
The respondents will not be able to give their maximum as they will not be aware of the reason behind the survey.受訪者將無法給出他們的最大值，因為他們不知道調查背后的原因。
Advantages and disadvantages of ANOVA method 方差分析方法的優缺點
The survey method was analysed with the aid of ANOVA method through which qualitative data collection was collected. Over more than two groups the data are examined and reviewed constancy for gaining the result in the case ANOVA method. The t-test is mainly compared to ANOVA methods as instead for ANOVA method t-test is used for the similar use.
借助方差分析法對調查方法進行分析，通過方差分析法收集定性數據。在兩組以上的數據中，為了獲得ANOVA方法的結果，對數據進行了恒定性檢查和審查。t檢驗主要與方差分析方法進行比較，而方差分析方法則使用t檢驗進行類似用途。
The advantages of ANOVA are:方差分析的優點是
ANOVA method is mainly opted to relate groups of various samples sizes when compared to the t-test.與t檢驗相比，方差分析方法主要用于關聯不同樣本大小的組。
Without cumulating the probabilities of Type, I error, with the aid of ANOVA more than two grouped can be evaluated.在不累積I型誤差概率的情況下，借助方差分析可以評估兩個以上的分組。
The disadvantages of ANOVA are:方差分析的缺點
Incorrect results can be gained from ANOVA if the samples are gathered from the average population.如果樣本是從平均總體中收集的，則方差分析可能會得出不正確的結果。
ANOVA helps to makes sure if the samples are different from each other and also indicates the samples that are different from the similar ones.方差分析有助于確定樣本是否彼此不同，并指示與相似樣本不同的樣本。
D3: Justify the choice of data collection methods 驗證數據收集方法的選擇
To get accurate and reliable data and information the researcher adopted primary research for this study conducted on UBER Cab Company. The research has adopted survey method as the research strategy to gather data from the customers of UBER Cab Company London. The responses gathered from different customers were different and had different opinion and suggestions. The questions were closed and structured through Likert scales. Likert scales also aided the researcher in understanding the questionnaire. It was comparatively easy for the researcher to gather quantitative data with the help of survey methodology that made the research to be analysed easily with the aid of ANOVA method.
為了獲得準確可靠的數據和信息，研究人員對UBER Cab公司進行了初步研究。本篇Research Paper采用調查法作為研究策略，從倫敦UBER出租車公司的客戶那里收集數據。來自不同客戶的回復各不相同，有不同的意見和建議。這些問題是封閉的，并通過Likert量表進行結構化。Likert量表也有助于研究人員理解問卷。研究人員在調查方法的幫助下收集定量數據相對容易，這使得研究可以很容易地借助方差分析方法進行分析。
2.3 Record and collate relevant data where appropriate 在適當的情況下記錄和整理相關數據
The researcher has used ANOVA analysis for testing the data collected from taxi customers of London. The researcher collected data from 55 taxi customers (30 female and 25 male customers). The working hypothesis adopted by the researcher is that there is clear difference in taxi service preferences of male and female taxi customers of London. This working hypothesis is tested with the help of ANOVA analysis.
研究人員使用ANOVA分析來測試從倫敦出租車客戶那里收集的數據。研究人員收集了55名出租車乘客（30名女性和25名男性乘客）的數據。研究人員采用的工作假設是，倫敦男性和女性出租車客戶的出租車服務偏好存在明顯差異。這一工作假設在方差分析的幫助下進行了檢驗。
2.1 ANOVA analysis of customer needs from taxi service 出租車服務顧客需求的方差分析
From the above ANOVA analysis it can be understood that the opinions of male and female taxi customers significantly diverge in terms of their needs and expectations from taxi services available in UK. The analysis shows that female customers gave greater importance of safety, quality of car and driver behaviour when compared to male customers. On the other hand, male customers gave higher importance to convenience aspect while choosing taxi services.
從上述方差分析可以看出，男性和女性出租車客戶對英國出租車服務的需求和期望存在顯著差異。分析表明，與男性客戶相比，女性客戶更重視安全、汽車質量和駕駛員行為。另一方面，男性顧客在選擇出租車服務時更重視便利性。
2.2 ANOVA analysis of customer rating of service quality of Uber 優步服務質量客戶評分的方差分析
From the ANOVA analysis of the customer rating of service quality of Uber it is clear that both male and female customers have diverging opinions regarding the different dimensions of service quality of Uber. For example, it is evident that reliability, empathy and assurance elements of service quality of were given higher rating by female customers while male customers gave higher importance to responsiveness of the service of Uber.
通過對優步服務質量客戶評分的方差分析，可以清楚地看出，男性和女性客戶對優步的不同服務質量維度都有不同的意見。例如，很明顯，女性客戶對優步服務質量的可靠性、同理心和保證因素給予了更高的評價，而男性客戶則對優步的服務響應性給予了更大的重視。
Methodology 方法論
I used simple random sample because it is the simplest way to select participants from a population. According to Saunders, et al., using these methods means that each individual in the population has the same chance of being selected for the sample (2012)
我使用了簡單的隨機樣本，因為這是從人群中選擇參與者的最簡單方法。根據Saunders等人的說法，使用這些方法意味著種群中的每個個體都有相同的機會被選為樣本
The survey questionnaire was developed on free online source distributed to employees via email, and social media messaging. Printed sheets of questionnaire were also provided for data collection. The expected sample size is set to 100 participants from the target population and the sampling is undertaken based on simple random sampling method.
調查問卷是在通過電子郵件和社交媒體消息分發給員工的免費在線資源上編制的。還提供了印制的調查表，用于收集數據。預期樣本量設定為目標人群中的100名參與者，采樣基于簡單的隨機采樣方法。
2.3 ANOVA analysis of customer rating of service quality of UK minicab 英國出租車客戶服務質量評價的方差分析
The above analysis of customer rating of service quality of UK minicabs reveal that female customers hold very different view regarding the service of minicabs when compared to female customers. It is evident from the analysis that female customers opinion regarding the reliability, assurance, tangibility and responsiveness of minicabs diverge from that of their male counterparts.
以上對英國出租車服務質量客戶評級的分析表明，與女性客戶相比，女性客戶對微型出租車服務的看法非常不同。從分析中可以明顯看出，女性客戶對abs的可靠性、保證性、有形性和響應性的看法與男性客戶不同。
2.4 ANOVA analysis of customer likelihood of using of Uber and Minicab 客戶使用優步和Minicab可能性的方差分析
The above ANOVA analysis shows that female customers are much more likely to not use minicabs than male customers. On the other both male and female customers are equally likely to use Uber as taxi service in London.
上述ANOVA分析表明，女性客戶比男性客戶更有可能不使用微型出租車。另一方面，在倫敦，男性和女性客戶同樣有可能使用優步作為出租車服務。
3.1 Use appropriate research evaluation techniques 使用適當的研究評估技術
Effectiveness of Project planning was developed by the researcher for implementing the current research project. The plan entailed the main steps of the project alongside milestones, objectives, review dates and resource allocation. This research plan was highly efficient in enabling the implementation of the research within the allocated time frame. One area where the research faced difficulty was in using ANOVA analysis method in data collation stage. The lack of knowledge and experience of the researcher in using ANOVA analysis method was a key obstacle in the smooth implementation of the research.
項目規劃的有效性是由研究人員為實施當前的研究項目而制定的。該計劃包括項目的主要步驟以及里程碑、目標、審查日期和資源分配。這項研究計劃非常有效，能夠在分配的時間范圍內實施研究。研究面臨困難的一個領域是在數據整理階段使用方差分析方法。研究人員在使用方差分析方法方面缺乏知識和經驗，這是該研究順利實施的關鍵障礙。
Achievement of research objectives: 研究目標的實現情況
Objective 1: To evaluate the factors affecting satisfaction of cab customers 目標1：評估影響駕駛室客戶滿意度的因素
The primary objective of the current research was to evaluate the factors affecting satisfaction of cab customers. From the survey of taxi customers in London, the researcher was able to understand that convenience and accessibility were the most important factors that customers considered while selecting taxi service. From this it was inferred that convenience and accessibility of the cab service were the most important factors affecting satisfaction of UK cab customers.
本篇Research Paper的主要目的是評估影響駕駛室客戶滿意度的因素。從對倫敦出租車客戶的調查中，研究人員能夠理解，在選擇出租車服務時，方便和無障礙是客戶考慮的最重要因素。由此推斷，出租車服務的便利性和可及性是影響英國出租車客戶滿意度的最重要因素。
Objective 2: To assess the factors contributing to the competitive advantage of Uber in UK Taxi industry 目標2：評估優步在英國出租車行業競爭優勢的因素
One of the other objectives of the research project was to assess the factors contributing to the competitive advantage of Uber in UK Taxi industry. With the help of the customer survey, the researcher evaluated the service quality dimensions of Uber. From this analysis it was understood that reliability, responsiveness and tangibility of service of Uber was rated highly by customers. From this it can be understood that Uber gains competitive advantage in UK taxi sector by offering reliable, responsive and tangible service.
Research Paper的另一個目標是評估優步在英國出租車行業競爭優勢的因素。借助客戶調查，研究人員對優步的服務質量維度進行了評估。從這一分析中可以了解到，優步服務的可靠性、響應性和有形性受到了客戶的高度評價。由此可以理解，優步通過提供可靠、響應迅速和有形的服務，在英國出租車行業獲得了競爭優勢。
Objective 3: To analyse the impact of Uber’s growth on mini cabs of UK 目標3：分析優步的增長對英國小型出租車的影響
The other objective of the research to analyse the impact of Uber’s growth on mini cabs of UK. This was achieved by comparing the service quality of minicabs with that of Uber. From this comparison it was revealed that that reliability, responsiveness and tangibility of service of minicabs were inferior to that of Uber. This gap in service quality dimensions can be adjudged as the reason for the success of Uber in UK taxi market at the expense of minicabs.
本篇Research Paper的另一個目的是分析優步的增長對英國小型出租車的影響。這是通過將小型出租車的服務質量與優步的服務質量進行比較來實現的。從這一比較中可以看出，微型出租車的可靠性、響應性和服務的有形性都不如優步。這種服務質量方面的差距可以被認為是優步以犧牲微型出租車為代價在英國出租車市場取得成功的原因。
2.4 ANOVA analysis of customer likelihood of using of Uber and Minicab 客戶使用優步和Minicab可能性的方差分析
Objective 4: To provide suggestions to mini cabs of UK to remain competitive in UK Taxi industry The last objective of the research project was to provide suggestions to mini cabs of UK to remain competitive in UK Taxi industry. Form the research project it was understood that reliability, responsiveness and tangibility of service of minicabs were inferior to that of Uber. Hence it is recommended that minicabs seek improvement in reliability, responsiveness and tangibility elements of their service.
目的4：為英國小型出租車在英國出租車行業保持競爭力提供建議本研究項目的最后一個目的是為英國小型出租汽車在英國出租車業保持競爭力提供意見。從研究項目中可以了解到，微型出租車的可靠性、響應性和服務的有形性都不如優步。因此，建議微型出租車尋求提高其服務的可靠性、響應能力和有形性。
Effectiveness of research methods:研究方法的有效性
In the current research, survey method was used for collecting data from taxi customers in London. This data collection method was highly effective as it helped the researcher in collecting data from large number of customers with relative ease. As the data was collected from London this improves the validity of the research findings as London has a very diverse population. However, the research findings cannot be extrapolated across UK as the scope of the study was limited to London city.
在目前的研究中，調查方法用于收集倫敦出租車客戶的數據。這種數據收集方法非常有效，因為它幫助研究人員相對輕松地從大量客戶那里收集數據。由于數據是從倫敦收集的，這提高了研究結果的有效性，因為倫敦的人口非常多樣化。然而，由于研究范圍僅限于倫敦市，因此無法在英國各地推斷研究結果。
The research study is using both primary and secondary data. Primary data is obtained from the online survey and appropriate case study examples to interpret the results and Analysis. Secondary data has been used in Literature review .This section starts off by introducing you to four commonly used qualitative data collection methods. These collection methods and many others are also described and explained how to use them in evaluation. It then explains how you may go about involving participants: This is also known as sampling. The section ends with a discussion of a couple of approaches to qualitative data analysis. I will have to use some of these methods as part of your routine project monitoring activities, in a needs assessment or baseline or as part of an evaluation exercise.
這項Research Paper同時使用了初級和次級數據。主要數據來自在線調查和適當的案例研究示例，以解釋結果和分析。二次數據已用于文獻綜述。本節首先向您介紹四種常用的定性數據收集方法。這些收集方法和許多其他方法也被描述和解釋了如何在評估中使用它們。然后它解釋了如何讓參與者參與進來：這也被稱為抽樣。本節最后討論了定性數據分析的幾種方法。我將不得不使用其中一些方法作為您日常項目監控活動的一部分，在需求評估或基線中，或作為評估活動的一部份。
Quantitative and Qualitative data collection methods 定量和定性數據收集方法
There are two ways of analysing qualitative data. One approach is to examine your findings with a pre-defined framework, which reflects your aims, objectives and interests. This approach is relatively easy and is closely aligned with policy and programmatic research which has pre-determined interests. This approach allows you to focus on particular answers and abandon the rest. I refer to this approach as ‘framework analysis’ (Pope et al, 2000).
分析定性數據有兩種方法。一種方法是用預先定義的框架來檢查你的發現，該框架反映了你的目的、目標和興趣。這種方法相對容易，并且與具有預先確定的興趣的政策和計劃研究密切相關。這種方法可以讓你專注于特定的答案，而放棄其他答案。我將這種方法稱為“框架分析”。
The second approach takes a more exploratory perspective, encouraging me to consider and code all your data, allowing for new impressions to shape my interpretation in different and unexpected directions. I refer to this approach as thematic network analysis (Attride, 2001).
第二種方法采用了更具探索性的視角，鼓勵我考慮并編碼您的所有數據，允許新的印象以不同和意想不到的方向塑造我的解釋。我將這種方法稱為專題網絡分析。
Benefits of research results:研究成果的好處
The main benefit of the research results is that they outline the scope of competition between Uber and minicabs in UK taxi sector. This would help minicab service providers in understanding the areas where there is scope for improvement in their service.
研究結果的主要好處是，它們概述了優步和微型出租車在英國出租車行業的競爭范圍。這將有助于微型出租車服務提供商了解其服務有改進空間的領域。
Difficulties faced in the research:研究中面臨的困難
One of the main difficulties faced in the current research was related to collecting data from taxi customers in London. The researcher faced difficulty in collecting data as the researcher lacked previous experience in collecting primary data through survey.
目前研究中面臨的主要困難之一與收集倫敦出租車客戶的數據有關。研究人員在收集數據方面面臨困難，因為研究人員之前缺乏通過調查收集原始數據的經驗。
3.2 Interpretation and analysis of data 數據的解釋和分析
1. Gender 性別
Pie chart 1: Gender of the survey respondents
Source: Created by the author
Gender of the survey respondents is represented by the above pie diagram. From the above diagram, it is observed that relatively increased number of females (54.55%) constituted the participants of this survey program.
調查對象的性別如上圖所示。從上圖中可以看出，參與該調查項目的女性人數相對增加（54.55%）。
2. Rate the following factor in terms of their significance in your selecting a particular taxi serve (Scale of 1-5 where 1= Very high and 5= Very low)
根據以下因素在您選擇特定出租車服務時的重要性對其進行評分（1-5分制，其中1=非常高，5=非常低）
Bar chart 1: Ranking of factors that customers considers in selecting a taxi serve
Source: Created by the author
Analysing the significance of the various factors that a customer considers while adopting a taxi service, it is observed that convenience and accessibility were the mostly rated elements. The importance of safety element and pricing strategy were also identified from the customer responses. Thus it could be interpreted from this survey result that service efficiency, product attribute and pricing constitutes the main elements that influence the decision-making the process of the customers. This is in line with the literature study of Wallsten (2015) that explains the concept of Quality-value-loyalty chain.
通過分析客戶在使用出租車服務時考慮的各種因素的重要性，可以發現便利性和可達性是最受歡迎的因素。安全因素和定價策略的重要性也從客戶的反應中確定。因此，從調查結果可以看出，服務效率、產品屬性和定價是影響客戶決策過程的主要因素。這與Wallsten（2015）的文獻研究一致，該研究解釋了質量價值忠誠鏈的概念。
3. Rate the following elements of service quality of Uber on a scale of 1-5 where 1 = Very good and 5= Very bad? 對優步的以下服務質量要素進行1-5的評分，其中1=非常好，5=非常差？
Bar chart 2: Customer rating for the service attributes of Uber
Source: Created by the author
Responsiveness, tangibility and reliability were the highly rated characteristic features of Uber services. This is in line with the findings of Sundararajan (2014) and Isaac (2014) who identified that service excellence was the key element that provided an improved competitive advantage for Uber. However, it is also observed from the above pie diagram that Uber has received a negative customer response regarding its assurance.
響應性、有形性和可靠性是優步服務的高評價特征。這與Sundararajan（2014）和Isaac（2014）的研究結果一致，他們認為卓越的服務是提高優步競爭優勢的關鍵因素。然而，從上面的餅圖中也可以看出，優步收到了客戶對其保證的負面回應。
4. Rate the following elements of service quality of minicabs of UK on a scale of 1-5 where 1 = Very good and 5= Very bad? 對英國微型出租車的以下服務質量要素進行評分，評分標準為1-5，其中1=非常好，5=非常差？
Bar chart 3: Rating for the service quality of minicabs of UK
Source: Created by the author
A multitude of opinions was gathered from the customers regarding their rating for the service quality of minicabs. However analysing the above bar diagram it is apparent that majority of the customers has given comparatively a higher rating for the empathy element in the service quality of UK minicabs.
從客戶那里收集了許多關于他們對微型出租車服務質量的評價。然而，分析上面的條形圖，很明顯，大多數客戶對英國微型出租車服務質量中的同理心因素給予了相對較高的評價。
5. Rate the likelihood of you using the following services when you use taxi service next time on a scale of 1-5 (1= Very high and 5=Very low)對您下次使用出租車服務時使用以下服務的可能性進行評分，評分范圍為1-5（1=非常高，5=非常低）
Bar chart 4: Probability of selecting Uber and minicab services
Source: Created by the author
Analysing the probability of customers in selecting a taxi service, it is observed that majority of the participants opined that they prefer to opt Uber services. This signifies that Uber has achieved an improved recognition and competitive advantage compared to other minicab services of UK, which is in line with the reports of Isaac (2014) and Wallsten.
通過分析客戶選擇出租車服務的概率，可以觀察到，大多數參與者認為他們更喜歡優步服務。這意味著與英國其他微型出租車服務相比，優步獲得了更好的認可和競爭優勢，這與Isaac和Wallsten的報告一致。本站提供各國各專業Research Paper格式范文，Research Paper代寫以及Research Paper寫作輔導，如有需要可咨詢本平臺。
