IKEA宜家公司pest分析案例（中英文對照）

Political – As part of the national or global trends and changes, IKEA is just one example of firms that are successful in both domestic and international business (2003). The Swedish furniture retailer has found the Scandinavian style of furniture that was combined with “do-it-youself” flat packaging became popular and set a global cult brand ( 2008).

政治方面——作為全國或全球趨勢和變化的一部分，在國內和國際業務方面宜家只是公司成功的一個例子（2003年）。瑞典家具零售商發現，斯堪的那維亞風格的家具與“自己動手”的平板包裝結合成為潮流，并引發了全球性的品牌崇拜（2008年）。

Economic – The Company, due to the economic changes and trends are adopting different kind of strategies that will take an appeal on their customers and aiming to own the customer loyalty (2003). The strength of IKEA grew from the ownership transfer of the business to the Stitching Ingka. It made the company adopt other furniture style such as dinnerware, lightings and even rugs. Yet, the economic conditions affected the company’s market performance and declared a slowdown because of lacking the strategic direction. In order to generate the high performance of the business, IKEA should be careful in analyzing and considering the key issues that involved in any aspects of the business and act accordingly (2006).
 

經濟方面 ——由于經濟變化和趨勢都在采用不同類型的策略，本公司將吸引他們的客戶并試圖獲得客戶忠誠度（2003年）。從業務所有權轉移到拼接英格卡，宜家的力量開始變得強大。它使公司采用其他家具風格如餐具,燈飾,甚至地毯。然而，經濟狀況影響了公司的市場表現，并由于缺乏戰略方向公布效益下滑。為了促進業務進展順利，宜家應仔細分析和考慮所涉及業務的任何方面的關鍵問題，并采取相應的行動（2006）。

 

Social – The IKEA contributed much in the society as they provide opportunities in people and the employees are entitled in different benefits such as insurance and pensions ( 2005). Moreover, the company promises to provide more high quality furniture that sticks to their original concept – stylish furniture at low prices.
 

社會方面——宜家在社會方面做出了許多貢獻，例如為人們提供就業機會，以及為雇員提供不同的福利，例如保險和養老金（2005）。此外，本公司承諾提供更多高品質的家具，堅持自己最初的概念 ——以低廉的價格銷售時尚的家具。
 

Technological – The IKEA used quality technology and systems to promote the shorter queues, proper scheduling, tracking and trading patterns, and staffing. It aims to be more productive and establish employee preferences. The system made the IKEA in a position to ensure the right number of staff in a right place and in a right time to match the unique trading pattern s at each stores of IKEA. The company view in optimizing everything from the supply chain is also optimizing and managing the workforce to create an efficient store environment and keep customers happy.

技術方面——宜家采用優質的技術和系統，以促進更短的隊列、適當的調度、跟蹤和交易模式以及人員配備。它以提高生產力和建立員工的喜好為目的。該系統使宜家處于這樣一種位置：即宜家的每個商店能夠在正確的地方確保正確的人員數量,在正確的時間匹配獨特的交易模式。該公司在優化供應鏈方面采取的觀點就是，也要優化和管理員工以創造一個有效的存儲環境，讓顧客滿意。