倫敦assignment代寫：數字化營銷策略之網絡銷售計劃（E-Marketing Plan）

倫敦assignment代寫：數字化營銷策略之網絡銷售計劃（E-Marketing Plan）
Strategic Digital marketing E-Marketing Plan
這個簡短的文件為您提供相關建議，使你可以結合自身情況分析，對電子營銷計劃有個大致輪廓。然而請注意，這是一個指南，而不是明確的內容列表。每個人要結合自身情況“微調”，因此，它是適合你為之工作的公司或已經獲得商機的個人。
This brief document provides you with a suggested outline for what should go into each section of your situation analysis and the e-marketing plan itself.  Please note, however, that this is a guide and not a definitive list of content.  Each student is responsible for “fine-tuning” this so that it is appropriate for the organisation you are working on and the “business opportunity” that you have identified.
Please note, you are not required to submit your situation analysis.  This is background research that you carry out in order to complete the assignment.  Evidence that you have done it will come through your e-marketing plan.
Situation Analysis

介紹

Introduction
Broad scoping statement to set the scene
2. Situation Analysis – General (i.e. Marketing Audit)
Internal capability inc. Website History, current status or capabilities in terms of e-Marketing
External analysis
Micro = Industry size and trends, market factors e.g. customers (only brief statements here, more information and detail in section below) competitors, suppliers, distributors, intermediaries, stakeholder analysis
Macro = World factors e.g. PEST (or PESTEL, STEEPLE etc) Analysis
Customers and segments (far more detail and insight here than above)
Customer perceptions
Fears and phobias of the internet and online purchasing
Customers buying decision unit and process
Analysis of current method of customer segmentation

SWOT Analysis (rank ordered and data rich)
Key issues arising from the above research (link back to scoping statement) and a few problems or opportunities that your analysis has uncovered.

……end of analysis section , rest of plan below is all about the future!...............

E-Marketing Plan

摘要
戰略意圖需要根據你的情況分析。獲得對主要“商機”或營銷需要的確認和聲明，這需要你已經確定了自己的組織方式，對根據早期的研究進行了合理的，基于實際的“形勢分析”，必須對SMART1.3進行新的分割。
Abstract
Contents page (with each section numbered)
Declaration of strategic intent based on your situation analysis.
1.1  Identification and declaration of main “business opportunity“ or marketing need that you have identified for your organisation, together with a brief supporting rationale, based on the earlier research carried out for the first, group assignment the “situation analysis”.1.2 Objectives (using 5 S’s) must be SMART1.3 New segmentation, targeting & positioning1.4 Strategy for achieving your objectives (using strategy models e.g. Ansoff etc., with options http://www.mythingswp7.com/Assignment_Writing/  shown, recommendations made and justified)

Tactics- eMix (the 7P’s)

eTools – which methods/technology to use e.g. email, kiosks, viral etc. and why (to acquire,  enhance and retain customers)

Integration – of on & offline data, channels, communications etc.

Control & Resources
 5.1 – Control (measures) = KPI’s linked to earlier SMART objectives
 5.2 Resources – budget, people, time etc.
 5.3 Contingency plan inc budget
References / Bibliography

Appendices – (based upon your needs) App 1 –background on your organisation etc.
 App 2 – summary of situation analysis