英國旅游管理畢業(yè)dissertation-British tourist framework to our country tourism
英國旅游管理畢業(yè)dissertation，英國旅游架構(gòu)及其對我國旅游的啟示
British tourist framework to our country tourism enlightenment
[key words] "tourist"; Tourism management institution, Tourism operation business; Travel agents; Tourism infrastructure construction; Tourism education
[abstract] to British tourism and related field and the understanding of the industry, the British tourism development condition, the British in the understanding of the "tourism" and its travel behavior, tourism management
Institutions, tourism operation business and travel agent of conditions, tourist transportation construction, and tourism education of some circumstance related briefly introduced, and combined with the brigade in China
Several aspects of the current situation of the swim framework to put forward some rough ideas.
The Tourism System in The UK and its Implication for China
Key wOrds: travel; Tourism management; Tourism business; Construction of the tourist in-
Frastructure: tourism education.
Abstract: This article is based on the author 's research and experience during the time he
Was conducting his MA study in the UK. The contents cover the current situation of the
Tourism development in the UK, how people think about "travel", the tourism management,
The tourism businesses, the construction of the tourism infrastructure and the tourism educa-
Tion in the UK. The article also gives some opinions towards the tourism development in
China.
British tourist architecture
British land area of only 24.4 square kilometers and a population of more than 890 5
Is the tourist big country. In 2001, the British travel altogether
16 1 million people, including more than 10 1 million people for a night of ordinary
Tourism; Business travel for 2 3 million; Another 7 million people is 3
Relatives and friends for the purpose of tourism. In Britain, by contrast, international tourists
In 2001 the number of only to 2.8 million people. But according to the British tourism bureau
Authority (BTA) in 2003 on February 5 prediction: 2002 years of British entry
Tourists and income will increase in 2001 than 3% ~ 4%.
British tourist income considerable, 2001 a total revenue of 74 billion English
Pounds, and in the world after the United States, Spain, France, Italy, China and Germany
After seventh row, in its GDP of 4.5%, and created
2.1 million jobs.
(a) the British in the understanding of the "tourism" and its travel behavior
The British in the understanding of the "tourism" reflected in the mature tourism environment
The flexibility of the tourism and diversity. In the British people's eyes, TraveI (brigades
Line) and Sightseeing (visit) should not be the only explanation is travel, tour
Travel on the other hand. Leisure (Leisure) should not be ignored. In this#p#分頁標(biāo)題#e#
Under the influence of the concept, travel agency is not visitors realize its tourism desire of will
Should be. So the travel agency the conventional tourism product-" package group tour "also
The only choice is not tourists.
"Package group tour" in the UK is "long distance travel", "explore and learn
Learning tourism "or" luxury tourism "synonyms. The British tend to the message
Born of the developing countries, the third world countries or by cruise travel will choose
Choose "package group tour". British people sometimes also can buy travel agency "group
Body tourism "products, but also is only one half package properties and limited to provide to
Return limousine service, air tickets and hotel reservation just. Most of the time, they are more
Tend to drive to and randomly finding accommodations. This is and British developed
Traffic network, perfect tourism service facilities, huge buyer's market can't
Open. The British favorite tourist form is weekend leisure tourism. including
[accept draft date] 2003 a 08-25
[abstract] WangJin (1966 a), male, British University of Brighton, school of serviceManagement tourism management master, guilin tourism college lecturer, the party
To: tourism economy and tourism management.
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Word, this one idea is still in some people in the brain of entrenched. From the
Our country still lack of domestic tourism comprehensive statistics can get side
Reflection.
And in the entry tourism market, after years of development, the market has already
Become mature and tend to be saturated, in this case, the demand be travel agency
To participate in the competition of the common means, is inevitable consequences of the inferior products and services
Quality.
Combined with the British tourist condition can see, in the British tourist architecture
, domestic tourism has a large proportion. So, at its international market
At the same time, our country should also be rich products domestic tourism, to make the domestic tourism become
The mainstream of the tourism economy, because the 1.2 billion Chinese tourism market is our country
Tourism of big business, is the tourist enterprise continue to survival and development of the source
Springs. To have joined the wTo service of tourism to total regulations of China
Say, the time is pressing. As mentioned earlier, open, free market
Can make the German tourism giants to Britain to merger of the British tourism enterprises.
Now, they also in a close-up view of Chinese tourism market. In 2002, Germany
The country has been and China travel service TuI suing the TuI joint venture
China. Its aim is not only to entry tourism market, they prefer#p#分頁標(biāo)題#e#
Do Chinese tourist business is the market.
(2) the tourism travel to the travel agency the relied on
In our country, because of tourist facilities is not sound, and many other factors,
Most tourists have had to rely on travel agency travel, that "tourist" beyond recognition
General also had to more travel service, and the travel agency with the fixed products, and "bag
Price group tour "contact together. This creates a tourism product and market
The simplification, the result is for consumers of travel agencies say
Don, caused the products and services of low quality; Or for travel between
Fierce competition of low prices, caused by low profits and eventually lead to product kimono
The low quality service.
Britain's tourism through long-term development with its sound weeks
The foundation facilities, developed traffic network, has turned to the tourism diversity
Stage. The scale of the budget travel and leisure tourism allows the entire package
No longer is the only product series of travel agencies role. Its advantage is:
For the short trip products, the self-help and leisure travelers as the price
Low not on the class of the product too much care, travel agencies, in quantity and
Accept; And for all the package travel, expensive prices make travel agencies have considerable
Income and then more concerned with improving the quality of the products.
To change this situation method is through the adjustment of economic structure, hair tourism
reference
[1] BTA Newsietter (2003) : the website of the British Tburism Authority:
www.britishtouristauthority.org.
[2] Gao, D.C.A nd zha "g, G.R. (1983) : 'China' s tourism: policy and
Practice. "Tourism management 4 (2), 75-84.
[3] Go, F.M. (1998) : 'Asian and AustraIasian dimensions of global tou: ism
Development 'in Go, F.M.A nd Jenkins, C.L. (eds)' Tourism and Eco.
Nomic C veIopment culture in Asia and AustraIasia '. London: Pinter.
Exhibition travel related infrastructure construction, make travel to the market a comprehensive enterprise
Means make the tourism of China diversified, on the one hand, make travel and
Leisure travel has become the first choice of Chinese travel, tourism is to change the travel agency
The condition of things; On the other hand, make travel agencies offer a single package from the production
Product and service to offer the whole package, half package, special service and so on many kinds of spirit
Change the way of live service.
(3) the narrow tourism education coverage
In our country to travel in the understanding of the past, the tourism industry was to separate the limit
In Tourism (Tourism) and hotel (Hospitality) two aspects, this one
Some in the higher education in our previous tourism to the division of tourism in
#p#分頁標(biāo)題#e#
See. The higher education in our country tourism in the 90 s only in limited before
A few university and college sets related professionals, such as Beijing a second language
College, nankai university, Shanghai travel designed and guilin brigade designed. Its major also only brigades
Line club business (tourism management) and hotel management business (hotel management) two
Direction, and the course is mainly around more than two professional open, but the travel involves
Tourism environment (political, economic, public relations), humanity (human resources, clothing
Service), the laws, the resources (attractions, national parks, historical and cultural relic) and financial (will
Plan, investment promotion), leisure (the gaming industry, entertainment), transportation (aviation, railways, highways
Traffic), food (nutrition and cooking) and relevant support department (exhibition, retail
Industry, commerce, logistics) and so on various knowledge. Lack of knowledge has many aspects
Professionals, make the tourism related department can't in the operation to association
The unified.
Tourism industrial structure adjustment, needs a new management personnel, want to rely on it
Tourism education to complete. British tourist education from the perspective, the tourism education
Focus on the cultivation of a full-scale compound talents, students are not just a completion
A field or a department added, because in the modern enterprise in each department
Cooperation is the key of enterprise benign operation of all related departments have......
Solution is the premise of the successful cooperation department. This is British tourism education involved
Environmental, political, management behavior, marketing, enterprise operation, human resources tube
The principle, the tourism natural resource management, accounting, aviation, enterprise strategy, electronic business
And many other content, and the establishment of corresponding professional reasons. This should also be
Our country tourism education development direction.
Should see, the tourism industry in China has begun to produce simple change. from
Domestic tourism in the boom of holiday economy to the rise of the outbound tourism, and people
Navigation administration let go of ticket discount policies in limited, showing that China's tour
Swim industry has planned economy to the market economy from the change of mode, and from the
Old business model to modern advanced tourism to move forward.
[4] Jenkins, G.L.A nd Liu, z.H. (1998) : "China: Economic L.b eraIisation
And Tourism Development-the Case Df the People 's see: the China'
In Go, F.M.A nd Jenkins, G.L (eds) 'Tou "sm and Economic I) evelop-
Ment in Asia and AustraIasia '. Lonclon: Pinter.
[5] the People's Republic national bureau of statistics: 'the national economic and social development statistical bulletin. "in Chinese#p#分頁標(biāo)題#e#
People republic national bureau of statistics website: www.stats.gov.cn/yearbook/.
[responsibility editor: ZhangWenXiang]
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British tourist framework and to our country tourism enlightenment
Author: WangJin
The author units: guilin tourism college, tourism management, guilin, 541004
Title:
Guilin tourism higher school journal
English title: JOURNAL OF GUILIN INSTITUTE OF TOURISM
Years, roll (stage) : 2003, (6)
Cited times: 3 times
References (five)
1. BTA Newsletter Website of the British Tourism Authority 2003
2. Gao D C.Z hang, G.R 'China' s tourism: policy and practice '1983 (02)
3. Go F M 'Asian and Australasian dimensions of global tourism development' 1998
4. Jenkins G L.L iu, z. H 'China: Economic Liberalisation and Tourism Development-the Case of the
People 's see: the China' in Go, F.M. and Jenkins, G.L. (eds) 'Tourism and Economic Development in
英國旅游管理畢業(yè)dissertationAsia and Australasia '1998
5. The People's Republic national bureau of statistics' national economic and social development statistical bulletin '
Cited literature (three)
1. ZhangChunMei. ZouDeWen domestic and international tourism education is to our country tourism education and the enlightenment of the [journal articles]-hebei normal university of science &technology (social science journal
Edition, 2008 (2)
2. FangZhongQuan. ChenXueHua France tourism office function and enlightenment [journal articles]-the world geography research 2007 (2)
3. JiangSha tourism management system of international comparison and enlightenment [journal articles]-ezhou university journal 2007 (2)
