抽樣調查中的數據分析_國際商務管理

　　使用輔助數據來進行研究也是一個不錯的方法。使用輔助數據最顯著的優點就是它可以節省研究者的時間和投資。如果所需要的信息可以作為參考，研究人員可以簡便的去圖書館或從網絡上進行查找，這樣就可以低成本的找到所需要的源代碼。

　　Research on secondary data is also a good method. The most significant advantages of secondary data are the time and money they save researcher. If the information being sought is available as secondary data, the researcher can simple go to the library or go online, locate the appropriate source or involve little cost.

　　如果將很多相同的信息收集在同一個樣本里面進行抽樣調查，下面的幾個步驟是必須要考慮的：數據采集方式的設計和處理、面對面采訪人員的挑選和培訓、抽樣方案的設計，遺漏的數據收集和數據準確性的檢查，對數據進行編碼和分析。

　　If the same information were to be collected in a sample survey, the following steps would have to be taken: data collection from designed and protested; field interviewing staff selected and trained; sampling plan devised; data gathered and then checked for accuracy and omissions; data coded and analyzed.

　　With secondary data, the expenses incurred in collecting the data have already been paid by the original compiler of the information. Given the substantial amount of time and money at stake, we offer this advice: Do not bypass secondary data ( Gilbert A Churchill, Jr.&Tom J Brown, pp.163.2004).

　　Among data collection techniques, documentation review is the method to quickly and accurately collect the existing information and historical information. “This method is to collect data through reviewing the formal company documents and reports about production, sales and finance.” (Saunders et al, pp. 104, 2006).In my opinion, this documentation review is good for us, because this method is easy to do and has few limits to the market environment. And we collect other historic data and information from this method.

　　“Questionnaires are an inexpensive way to gather data and information from a potentially large number of respondents and often the only way to reach a number of reviewers large enough to allow statistically analysis of the results.” (Mason, pp. 72, 1996).This research method can collect comprehensive information. This method of questionnaire is widely used in market research, because it is a fast and easy way to collect consumer’s information. In addition, I am a student, so Document review and questionnaire methods are suitable for my research very much. I can go in many ways to implement my research.#p#分頁標題#e#

　　In this research, the conceptual model of enterprise behavior is used to carry out the relevant studies, as well as a model of forces influencing internationalization speed.

　　This study is through questionnaires to obtain samples, and then uses Social Sciences Statistical Package SPSS for quantitative analysis of questionnaire data. More specifically, this study is divided into four stages of data analysis:

　　In the first phase this paper uses reliability analysis method to analyze the reliability and validity of the concept of entrepreneurial orientation, to validate the legitimacy and credibility of measurement certification of entrepreneurial orientation on scale scalar measure.

　　The second phase uses factor analysis. The use of factor analysis was to determine the mutual independence of dimensions of entrepreneurial orientation, and to decide upon whether the various dimensions of entrepreneurial orientation are representatives of an independent variable. Lumpkin and Dess (1996) suggested that the various dimensions of entrepreneurial orientation are independent, and have different contributions on variables affecting the business performance, and each dimension will be organized according to the changing environment and changes alone. This study is through the relationship between various dimensions of entrepreneurial orientation and the level of international speed, to solve the deeper problem. Factor analysis is a good method combined into variable sub-variables, but the various dimensions of entrepreneurial orientation were able to form a variable, factor analysis can be used to determine whether these dimensions are independent.

　　The third phase is to use the Peason correlation analysis to measure the relationship between the entrepreneurial orientation and the degree of international speed and relationship between the various sub-dimensions of entrepreneurial orientation and business degree of internationalization. Correlation coefficient can reveal the size of the relationship, and the study aims to expose the correlation between the various sub-dimensions of entrepreneurial orientation and the level of internationalization, http://ukthesis.org/ibm/ and looks across the influences of the firm's age and its environment on the entrepreneurial orientation - the level of international relations.

　　The fourth phase of the study uses regression analysis to analyze the regression relationship between the various sub-dimensions of entrepreneurial orientation and the degree of international speed.