留學生作業:項目經理的責任分析

項目經理是計劃并執行項目的人。項目經理及他們的團隊往往在幕后運營項目。
 

項目經理可能不僅僅是計劃、執行項目，他們也需要負責品牌構建、市場和溝通策略。
 

項目經理是推動項目成功開展的具有創新性、科技性及后勤元素的專家。
 

這包括項目設計，音像-事像產品，起草項目書，后勤，編制預算，協商調解以及客戶服務，是一個多維的專業。
 

項目計劃：
 

計劃
 

一個具有不同技能好的團隊是必不可少的。他們能有助于每一件事，從準備安排到編制預算，發邀請及做海報。他們能助你把事情做好。
 

聚集志愿者。如果他們有好的聯系人，尋找重要客戶的工作便簡單多了。
 

準備預算。所有可能的費用，收入，贊助商以及會計費用都需要包含在內。
 

準備一份海報草稿。草稿應包括初定日期，時間，地點，貴賓，項目名稱以及主題或宣傳語。
 

此項工作需要在項目開展前24-34小時完成。
 

檢查所有邀請是否已經發送并收到答復。創建賓客名單。
 

告知此項目的貴賓。
 

檢查所有活動是否已經按計劃進行。

 

The Event Manager is the person who plans and executes the event. Event managers and their teams are often behind-the-scenes running the event.

 

Event managers may also be involved in more than just the planning and execution of the event, but also brand building, marketing and communication strategy.

 

The event manager is an expert at the creative, technical and logistical elements that help an event succeed.

 

This includes event design, audio-visual production, scriptwriting, logistics, budgeting, negotiation and, of course, client service. It is a multi-dimensional profession.

 

Event Planning:

 

計劃---PLANNING

 

Good team members with different skills are a necessity. They can help with everything from preparing schedules and budgets, to making invites and posters. They can help you get things done.

 

Make sure to gather volunteers. If they have good connections, the job of finding important guests is easier.

 

Prepare a Budget. All possible expenses, incomes, sponsors, and contingent expenses should be included.

 

Prepare a draft poster. The draft should include the tentative date, time, venue (place), chief guest, name of the event, and a theme or tag-line for the event.

 

WORK TO BE DONE24 hrs TO 34 hrs BEFORE THE EVENT

 

Check whether all invitations have been sent and responded to. Create a list of invitees.

 

Remind VIPs about the events.

 

Check whether all activities are going on schedule.

 

Check travel arrangements/maps/directions for participants.

 

Check whether participants kit is ready. This kit might include a bottle of water, snack bar, note paper, pen, brochure and any information they may need. It is also a good idea to include small mementos.

 

Check whether enough people are there for the event, otherwise make sure you get some more people to help you

 

Make sure the organisers are wearing a distinct badge or some other noticeable implement so that participants can find help if needed.

 

Put the Welcome Banners and other info in front of the building.

 

Make a reception and registration counter.

 

Inform the sponsors on where to put the stalls. (Make allocation of space earlier).

 

Keep the microphones, and speakers ready. Put on music for an informal event.

 

Have a separate person to look after the needs of General Delegates (Non-VIPs) and for PR (Public Relations

 

Take photos of all important things especially sponsors banners, your banner, entrance, receptions etc

 

品牌管理---BRAND MANAGEMENT

 

*it responsible for a brand or brand family. They are always on the big picture.

 

* It is their job to distill the brand’s essence, map out their competitors in their brand’s category, identify marketing opportunities, and be able to effectely communicates the unique benefits of that product or service.

 

*Brand managers are also responsible for guiding the market research team by setting the agenda and criteria and also selecting the stimuli, such as product-benefit statement, pictures, product samples, and video clips.

 

*Once the research is complete it is the brand manager's job to analyze the data that's been collected then develop a marketing strategy.

 

*This marketing strategy may call for a new ad campaign, development of new products, or drawing out a new vision for the brand.

 

* It is also then the brand manager's job to ensure that other functions such as promotions, market research, research and development, and manufacturing are orchestrated to implement the strategy that they have developed.

 

FEATURES:

 

1. Brands don’t simply fade away.

 

2. Brands have differentiating features that distinguish them from competitors and add value for consumers.

 

3. Often customer arent buying products, they’re bUying the images associated with the products.

 

4. A brand's identity is created through the choice of a name, logo, symbol, slogan, package, jingle, and character.

 

5. Brand elements should be memorable, meaningful, transferable, adaptable, and protectable.

 

營銷傳播---MARKETING COMMUNICATION

 

The communication process is sender-encoding-transmission deviced be memorable, meaningful, transferable, adaptable, and protectable.

 

MARKETING COMMUNICATION

 

The communication process is sender-encoding-transmission device-decoding-receiver, which is part of any advertising or marketing program. Encoding the message is the second step in communication process, which takes a creative idea and transforms it into attention-getting advertisements designed for various media (television, radio, magazines, and others). Messages travel to audiences through various transmission devices. The third stage of the marketing communication process occurs when a channel or medium delivers the message. Decoding occurs when the message reaches one or more of the receiver's senses. Consumers both hear and see television ads. Others consumers handle (touch) and read (see) a coupon offer. One obstacle that prevents marketing messages from being efficient and effective is called barrier. Barrier is anything that distorts or disrupts a message. It can occurs at any stage in the communication process. The most common form of noise affecting marketing communication is clutter

 

Traditionally, marketing communications practitioners focused on the creation and execution of printed marketing collateral; however, academic and professional research developed the practice to use strategic elements of branding and marketing in order to ensure consistency of message delivery throughout an organization - a consistent "look & feel". Many trends in business can be attributed to marketing communications

 

In branding, every opportunity to impress the organization's (or the individual's) brand upon the customer is called a brand touch point (or brand contact point.) Examples include everything from TV and other media advertisements, event sponsorships, webinars, and personal selling to even product packaging. Thus, every experiential opportunity that an organization creates for its stakeholders or customers is a brand touch point. Hence, it is vitally important for brand strategists and managers to survey all of their organization's brand touch points and control for the stakeholder's or customer's experience. Marketing communications, as a vehicle of an organization's brand management, is concerned with the promotion of an organization's brand, product(s) and/or service(s) to stakeholders and prospective customers through these touch points.

 

結論---CONCLUSION

 

Event manager is a person having lot responsibilities and duties, the result of the event wiil always affect the event manager. Because it is the result of the event manager and his team work. To the success of an event we should need a experienced, knowledgeable ,skillful and trained event manager.