Case Study代寫：AirAsia Business Case Study: Strategy and Environment
Case Study代寫-亞航商業案例研究：戰略與環境。本文是一篇留學生案例分析代寫參考，主要內容是講述亞航是馬來西亞領先的航空公司之一，在過去的投資和重新啟動后從中獲得的利潤方面表現非常出色。當它負債累累時，私人企業家托尼·費爾南德斯宣布它無罪。當它宣布重新上市七個月來的第一個盈利權時，利潤圖的突然變化很快浮出水面。在接下來的幾年里，戰略和投資的創新為公司帶來了巨大的利潤。它在新的和有效的服務上投入了大量資金，并削減了各種基本上不需要的開支，以降低總體成本。隨著其成功的LCC模式的實施，亞航的整個商業模式發生了變化，它成為第一家無成本、無虛飾概念的航空公司，將價格比競爭對手降低了40-60%。該公司于2002年12月宣布其第一筆盈利為600萬美元，這一結果非常有益。下面就一起來看一下這篇Case Study案例分析的具體內容。
AirAsia is one of the leading airlines corporation of Malaysia that performed exceedingly well in terms of its past investments and the profits that it made out of it after it’s relaunch. It was acquitted by a private entrepreneur Tony Fernandes when it was highly under debt. The sudden changes in the profit graph came to the surface soon when it announced its first profit right in seven months of its re-launch. The innovations in strategy and investments brought immense amount of profit to the company in the following years. It invested amounts on new and effective services and cut shorted various not essentially required expenditure to reduce the overall cost. With the implementation of its successful LCC model, the whole business model of AirAsia was changed and it became first Airline Corporation to have no-cost, no-frill concept to lower the prices by 40-60% than its rivals. The results were quite beneficial as it announced its first profit as US$6 million in December, 2002.
The corporation kept on expanding its business with the opening of three other hubs within Malaysia to have more share of market size on domestic air flights in Malaysia. It also invested in to have regional flights to its neighboring countries like Thailand and Indonesia with its collaboration with Thailand Shin Corporation and Awair. This made AirAsia to have cheaper airlines to the neighboring countries. AirAsia soon emerged as the largest domestic airlines in Malaysia with the expectancies of over 18 million passengers in the year 2007. With its partnerships with various LCCs, the corporation performed well enough for its long-haul regional services. Its joint ventures with the LCCs like Australia’s virgin blue, the corporation got a big share in the expanding market of Australia. Its market kept on expanding over the years with the commencement of its flights to even the far cities like London and also for close countries like India and China with the net income reaching over US$44 millions in the year 2008.
該公司繼續擴大其業務，在馬來西亞開設了另外三個樞紐，以在馬來西亞國內航空航班上占據更大的市場份額。它還與泰國新公司和Awair合作，投資了飛往泰國和印度尼西亞等鄰國的區域航班。這使得亞航擁有了飛往鄰國的廉價航空公司。亞航很快成為馬來西亞最大的國內航空公司，預計2007年旅客將超過1800萬人次。憑借與各LCC的合作關系，該公司在長途區域服務方面表現良好。該公司與澳大利亞維珍藍等LCC的合資企業在澳大利亞不斷擴大的市場中占有很大份額。多年來，隨著飛往倫敦等遙遠城市以及印度和中國等近鄰國家的航班開始，其市場不斷擴大，2008年的凈收入超過4400萬美元。
B] STRATEGIC POSTURE 戰略態勢
The mission of the corporation is to provide high-quality but low cost flying services to all type of passengers. The corporation being a part of airline industry, it missions to become the leader of the market by implementing its smart strategies and sharp business skills. As quoted by its owner Fernandes, he overtook the corporation during its declining stage as he advocated the correctness of time to enter the market because of charter aircraft price and abundance of skilled aircraft staff. The company has been consistent in following its goals and objectives throughout in its performance in the past decade. The corporate objectives were innovative and highly efficient with its symbolic acquisition of its own by Tony Fernandes, joint venture with Thailand Shin Corporation, Awair, Singapore’s Tiger Airways, etc to provide a broad destination options for its customers at the right times when it was needed. The business model was reconstructed with no-frills, low cost carriers (“LCC”) which brought immense amount of profits to them. The business objectives were to get not only the quality customers but the quantity customers with its seats available in different schemes and at different prices for all type of class of customers. They were constantly consistent with each other to provide exactly what the customers wants and what actually can be managed. The functionality objectives were always to cut down the economic fair of air travel by either performing to get reduced charge from the passengers or providing effective routes for them reducing their net expenditure on travel. It also added various value-added services like online booking, SMS booking, and bookings through call centers, etc. AirAsia soon became the integrated service provider from being a classic LCC product in its functionality to provide maximum attraction to its customers. The objectives were also consistent with the environment of the corporation. Even during the hikes in the prices of oil in mid-2008, the corporation didn’t let the fairs go that high which was quite helpful for the corporation in beating off its competitors.
該公司的使命是為所有類型的乘客提供高質量但低成本的飛行服務。作為航空業的一部分，該公司的使命是通過實施其明智的戰略和敏銳的商業技能，成為市場的領導者。正如其所有者費爾南德斯所說，由于包機價格和大量熟練的飛機員工，他在公司衰落時期力壓該公司，因為他主張進入市場的時機是正確的。該公司在過去十年的業績中始終遵循其目標。托尼·費爾南德斯收購了自己的公司，與泰國新航空公司、阿瓦爾航空公司、新加坡老虎航空公司等建立了合資企業，在需要的時候為客戶提供了廣泛的目的地選擇。這一商業模式被重建為沒有多余的、低成本的運營商，為他們帶來了巨大的利潤。商業目標不僅是獲得高質量的客戶，而且是數量眾多的客戶，他們的座位可以以不同的方案和不同的價格提供給各類客戶。他們始終保持一致，以準確地提供客戶想要的以及實際可以管理的內容。功能性目標始終是通過降低乘客的收費或為乘客提供有效的路線來減少他們的旅行凈支出，從而降低航空旅行的經濟公平性。它還增加了各種增值服務，如在線預訂、短信預訂和通過呼叫中心預訂等。亞航很快就成為了綜合服務提供商，從其功能上的經典LCC產品，向客戶提供最大的吸引力。這些目標也符合公司的環境。即使在2008年年中油價上漲期間，該公司也沒有讓交易會漲得那么高，這對該公司擊敗競爭對手非常有幫助。
The AirAsia opted for various cost-effective, customer-oriented and highly innovative strategies to shape its business model to reach its ultimate missions and objectives. With its innovative low-fare, no-frills concept it highly reduced the cost of air ticket such as by having just a single standard cabin, paid meals instead of pre-paid free meals, etc. The corporation found efficient ways of reducing the expenditure on travel by the customers while expanding its domestic and international business. Like for example, the short-haul flights took less than four hours for travel which provided it opportunity of having the return of the flights on the same day conserving many of the expenses of the corporation. The company also launched its long-hauled air services at the time when many of the LCCs were reluctant for that. All the strategies or mix of strategies were consistently aiming at gradually achieving the goals and the objectives of the corporation and dynamic with the changing internal and external environment.
亞航選擇了各種經濟高效、以客戶為導向和高度創新的戰略，以塑造其商業模式，實現其最終使命和目標。憑借其創新的低票價、無虛飾的理念，該公司大幅降低了機票成本，例如僅擁有一間標準客艙、付費餐費而非預付免費餐費等。該公司在擴大國內和國際業務的同時，找到了減少客戶旅行支出的有效方法。例如，短途航班的旅行時間不到四小時，這為公司提供了在同一天返回航班的機會，節省了公司的許多開支。該公司還推出了長途航空服務，當時許多LCC都不愿意這樣做。所有戰略或戰略組合始終旨在逐步實現公司的目標和目標，并隨著內部和外部環境的變化而動態變化。
The corporation adopted bold and dynamic policies to achieve its objectives. The corporation first concentrated only on the domestic market and modified its business model to LCC. Then, gradually and steadily corporation expanded itself to first neighboring countries and then internationally across the continents. The missions, objectives, policies and the strategies clearly reflect the company’s goals to achieve success not only at domestic level but also the international level (KO, 2009).
該公司采取了大膽而有力的政策來實現其目標。該公司最初只專注于國內市場，并將其業務模式改為LCC。然后，該公司逐漸穩步地擴展到最初的鄰國，然后跨越各大洲走向國際。使命、目標、政策和戰略清楚地反映了公司在國內和國際層面取得成功的目標。
EXTERNAL ENVIRONMENT:外部環境
A] NATURAL PHYSICAL ENVIRONMENT: SUSTAINABLE ISSUES 自然物理環境：可持續問題
Opportunities: The physical environment around the corporation’s site of business is climatically categorized as equatorial, being hot and humid throughout the year. The climate is favorably well enough to support the flight take-off, landing and flying. The physical location of Malaysia also favors the growth of the organization as it is well connected to the seas and oceans and so for its long-haul regional services, the corporation does not require to manage the permissions to cross the airbase of other countries. In this way the surrounding physical environment of Malaysia provides fair opportunities for AirAsia.
機會：公司經營場所周圍的自然環境在氣候上屬于赤道氣候，全年炎熱潮濕。氣候適宜，足以支持航班起飛、降落和飛行。馬來西亞的地理位置也有利于該組織的發展，因為它與海洋有著良好的聯系，因此對于其長途區域服務，該公司不需要管理跨越其他國家空軍基地的許可。這樣，馬來西亞周圍的自然環境為亞航提供了公平的機會。
Threats: Coming to the threats involved with the natural environment, the well connection of the country to other continents through seas and oceans provides enough opportunities for the journey through ships and Cruzes too which somewhere indirectly can effects the market of AirAsia. The Malaysia, Thailand and Indonesia is also a prone area for tsunamis and earthquakes that could affect any industry. The hot and humid climate also affects the working capabilities of the crew.
威脅：談到與自然環境有關的威脅，該國通過海洋與其他大陸的良好聯系也為通過船只和游輪旅行提供了足夠的機會，這在某種程度上會間接影響亞航的市場。馬來西亞、泰國和印度尼西亞也是可能影響任何行業的海嘯和地震的易發地區。炎熱潮濕的氣候也影響了機組人員的工作能力。
These types of physical environments are also present in few other parts of the world and the same opportunities and threats exist there too.
這些類型的物理環境也存在于世界上其他地方，同樣的機會和威脅也存在于那里。
B] SOCIETAL ENVIRONMENT:社會環境
Economy: The economy of Malaysia is a newly industrialized and state-oriented economy that plays a significant role in the success of AirAsia. The speedily growing economy of the country allows more and more customers to be able afford the airlines travel cost that makes a lot in the growth of a privately owned airlines especially it was relaunched soon after the nation came out of the financial crisis of Asia in 1997.
經濟：馬來西亞經濟是一個新興的工業化國家經濟，對亞航的成功起著重要作用。該國經濟的快速增長使越來越多的客戶能夠負擔得起航空公司的旅行費用，這對私營航空公司的發展起到了很大的作用，特別是在1997年該國擺脫亞洲金融危機后不久，該公司重新啟動。
Technological: The technological advancements in the fields of Information technology and Communication have led the value-added services of the corporation to work effectively.
技術：信息技術和通信領域的技術進步使公司的增值服務得以有效運作。
Political-legal: The political condition of Malaysia had also been in favor of the corporation as its acquisition was highly welcomed by the Malaysian government and there had been no conflict between the corporation and the governance of the nation till now.
政治法律：馬來西亞的政治狀況也有利于該公司，因為該公司的收購受到馬來西亞政府的高度歡迎，而且迄今為止，該公司與國家治理之間沒有任何沖突。
Socio-cultural: The hospitality of the people with their own diversity in food, cloth, etc and scenic beauty has always made Malaysia as a tourist spot for the tourists all over the world that has again proved a benefiting factor for the corporation.
社會文化：人們的熱情好客以及他們在食物、布料等方面的多樣性和風景優美，一直使馬來西亞成為世界各地游客的旅游勝地，這再次證明了馬來西亞是該公司的一個有利因素。
C] TASK ENVIRONMENT 任務環境
The forces like natural environment, external investments, location of hubs, rivalry with competitors, financial crisis, government policies, etc are the major forces that drive the industrial competitions. These forces vary from country to country as the economy; political, cultural conditions are not the same for every country. The following forces are listed with their ratings:
自然環境、外部投資、樞紐位置、與競爭對手的競爭、金融危機、政府政策等因素是推動產業競爭的主要因素。這些力量因國家經濟而異；每個國家的政治、文化條件并不相同。列出了以下力及其額定值：
Threats for new entrants- Medium 新進入者面臨的威脅-中等
Bargaining power of buyers- Low 買家的議價能力-低
Threats of substitute products or services- High 替代產品或服務的威脅-高
Bargaining power of supplier- Low 供應商的議價能力-低
Rivalry among the competing firms- High 競爭公司之間的競爭-高
Relative power of unions, governments and special interest groups, etc.- High 工會、政府和特殊利益集團等的相對權力-高
The key factors in the immediate environment affect a lot to the corporation. The government policies decide the taxes, establishment of hubs, permissions of number flights, etc. The loyalty of the labor unions ensures the smooth functioning of any corporation. The suppliers, providers, creditors always affect the quality of the services provided to the customers.
直接環境中的關鍵因素對公司影響很大。政府的政策決定了稅收、樞紐的建立、航班數量的許可等。工會的忠誠確保了任何公司的順利運作。供應商、供應商和債權人總是影響向客戶提供的服務的質量。
INTERNAL ENVIRONMENT 內部環境
A] CORPORATE STRUCTURE 公司結構
Following is the way as the corporate structure of Air Asia at present (Organizational Structure, 2009):以下是目前亞洲航空公司的公司結構
The structure is as we can see in a horizontal manner which means hierarchy is horizontal in the company. This is obviously something good for the company as interaction with lower level employees becomes easier for the above level of the employee or vice versa.
我們可以看到，公司的結構是橫向的，這意味著公司的層級是橫向的。這對公司來說顯然是好事，因為與下級員工的互動對于上級員工來說變得更容易，反之亦然。
Structure is comparable with most of airline firms as they also have the same horizontal hierarchy.
結構與大多數航空公司相當，因為它們也有相同的水平層次。
B] CORPORATE CULTURE 企業文化
Corporate culture of the company is mainly base upon maximizing the value of shareholders. It also mainly believes in giving safety to the customers.
公司的企業文化主要建立在股東價值最大化的基礎上。它還主要相信為客戶提供安全。
It believes in giving maximum satisfaction to the customers with leaders in the cost structure
它相信，在成本結構方面，領先者將為客戶帶來最大的滿意
It believes in transparency and development of human capital.
它相信人力資本的透明度和發展。
Company is very much compatible with the employees and their diversities as it is providing employee satisfaction to all of its employees
公司與員工及其多樣性非常兼容，因為它為所有員工提供了員工滿意度
The company is similar in the cultural values like similar organizations as most of the organizations in the aviation sector have the similar cultural values (Strategy, 2006).
該公司的文化價值觀與類似組織相似，因為航空部門的大多數組織都具有相似的文化價值。
C] CORPORATE RESOURCES-公司資源
1. MARKETING:營銷
The current marketing objectives of the corporation are to get maximum number of customers of all types by making such schemes in which everyone can be accommodated.
該公司目前的營銷目標是通過制定這樣的方案，使每個人都能得到滿足，從而獲得最大數量的各類客戶。
Its tagline “Now Everyone can fly” says the basic fundamental concept behind its marketing objectives.
它的口號“現在每個人都可以飛了”是其營銷目標背后的基本概念。
The corporation effectively found the ways of getting the most effective routes to suit both its cost and customer’s satisfaction.
該公司有效地找到了獲得最有效路線的方法，以滿足其成本和客戶滿意度。
The corporation has kept on adding and modifying its features and value added services to provide maximum offerings to increase its sales. The company has also strongly stuck itself to LCC principles.
該公司一直在增加和修改其功能和增值服務，以提供最大的產品以增加其銷售額。該公司還堅持LCC原則。
The corporation has also recently announced the commencements of its flights to even far-off places like London.
該公司最近還宣布開始飛往倫敦等遙遠的地方。
The corporation has not only offered cheap tickets but also the services like travel insurance, etc. The free tickets on the basis of its point to the customer are another such offering.
該公司不僅提供廉價機票，還提供旅游保險等服務。根據其對客戶的觀點提供免費機票是另一種此類服務。
All these have also been dynamic and corresponding with its performance and availability of budgets.
所有這些都是動態的，并與其績效和預算可用性相一致。
The company has very well performed on the basis of its current market position and the position from which it had started during its relaunch. The company has enough promotion and publicity in media through its publicity strategies. The fares of ticket have always been kept as low as possible despite of all sorts of problems coming up like price hikes of oil, etc. The company is even the sponsor of the famous Manchester United Football Club and AT&T Williams Formula one team to have its world-wide promotion. The market size of the company is expanding with the launch of its several multinational collaboration and establishment of the joint ventures in Indonesia, Thailand, Australia, etc. Besides, its primary product of airline tickets its several other products include internet check-in services, Xpress boarding services, mileage programs, Citibank-Air Asia Credit Card, etc. The company is able to earn for the same product easily from the developed region in comparison to that in developing region. This shows a trend that the basically the marketing strategy of a company should cover every section of the society in order to have maximum profit. This trend had been a fair impact on the success rate of a company and surely will be in the future too. The marketing of its products gives the company massive advantage over its competitors.
根據目前的市場地位和重新啟動時的地位，該公司的表現非常出色。該公司通過其宣傳策略在媒體上進行了充分的宣傳和宣傳。盡管出現了各種各樣的問題，如油價上漲等，但票價始終保持在盡可能低的水平。該公司甚至是著名的曼聯足球俱樂部和AT&T威廉姆斯一級方程式賽車車隊的贊助商，以在全球范圍內進行推廣。該公司的市場規模隨著其在印度尼西亞、泰國、澳大利亞等地的多家跨國合作和合資企業的成立而不斷擴大。此外，該公司的主要機票產品以及其他一些產品包括互聯網值機服務、Xpress登機服務、里程計劃、花旗銀行亞洲航空信用卡等。與發展中地區相比，該公司能夠從發達地區輕松獲得相同的產品。這表明了一種趨勢，即一個公司的基本營銷策略應該覆蓋社會的各個階層，以獲得最大的利潤。這一趨勢對一家公司的成功率產生了相當大的影響，未來也必將如此。其產品的營銷使該公司比競爭對手具有巨大優勢。
The marketing strategies of the corporation have beaten all its major competitors both in terms of profits and customer’s satisfaction. The marketing managers have accepted these tools and techniques to evaluate the performance of a product. Marketing is highly dependent upon the political and socio-economic conditions prevailing in a country and hence same marketing strategy cannot be applied for adjustments in all the countries. The marketing takes an overall account in every dimension and hence the environmental sustainability has to be a guiding factor in marketing policies.
該公司的營銷策略在利潤和客戶滿意度方面都擊敗了所有主要競爭對手。營銷經理已經接受了這些工具和技術來評估產品的性能。營銷高度依賴于一個國家的政治和社會經濟條件，因此不能在所有國家采用相同的營銷策略進行調整。營銷在各個方面都考慮到了整體因素，因此環境可持續性必須成為營銷政策的指導因素。
2. FINANCE:財務
Corporation’s current financial objectives, strategies, policies and programs have been with high hopes of return.
該公司目前的財務目標、戰略、政策和計劃一直被寄予厚望。
The corporation had to invest much on the purchase of flights, managing the crew of a debt-ridden firm and maximize its scale in a very less time.
該公司不得不在購買航班上投入大量資金，管理一家債務纏身的公司的機組人員，并在很短的時間內實現規模最大化。
The finance has been clearly mentioned but under the limitations of its past performance.
財務問題已被明確提及，但受到其過去業績的限制。
They have been exactly consistent with the objectives, policies and strategies of the corporation. The corporation’s finance in the activities of setting up of hubs within and outside Malaysia with the collaboration of other corporations helped them to gain several direct or indirect benefits.
它們完全符合公司的目標、政策和戰略。該公司與其他公司合作，在馬來西亞國內外建立中心的活動中提供資金，幫助他們獲得了一些直接或間接的利益。
Its financial services like holiday products and all, charge for meal as customer desires, online and SMS bookings, medical care, etc did enough cash flow but in return it got enormous level of attachment with the customer who would always like to stick to AirAsia for its services.
它的金融服務，如度假產品等，根據客戶的意愿收取餐費，在線和短信預訂，醫療保健等，都提供了足夠的現金流，但作為回報，它與客戶建立了巨大的聯系，因為他們總是希望繼續使用亞航的服務。
The smart finance policies of finance showed a trend of financing the long-term goals and objectives without compromising with the immediate ones can be an effective way to earn maximum economic profits. The past effects are already shown by the AirAsia and in future it is expected no less. This analysis strongly supports corporation’s past and pending strategic decisions. The financial success in terms of returns provides company with a competitive advantage.
明智的金融政策顯示出一種趨勢，即為長期目標和目標提供資金，而不損害眼前的目標。這是獲得最大經濟利潤的有效途徑。亞航已經顯示了過去的影響，預計未來也會如此。這一分析有力地支持了公司過去和未來的戰略決策?；貓蠓矫娴呢攧粘晒楣咎峁┝烁偁巸瀯?。
The financial performance of the corporation can be very well compared to others with the fact that out of many corporations based on LCC, it became number one in 2008. The profits were always high and when the MAS tried to have a price war it had to suffer huge losses. The finance is quite adjustable to the condition operating in various countries. The coping up of finance with global finance issue was also very well proved by the corporation during the period of global recession.
與其他公司相比，該公司的財務表現很好，事實上，在許多基于LCC的公司中，2008年該公司排名第一。利潤總是很高，當MAS試圖進行價格戰時，它不得不遭受巨大損失。金融可以根據各國的經營狀況進行調整。在全球經濟衰退時期，公司也很好地證明了金融應對全球金融問題的能力。
Also, the finance managers play a very important role in strategic management as they are the ones who evaluate the effectiveness and acceptability of the strategies made and implemented.
此外，財務經理在戰略管理中扮演著非常重要的角色，因為他們是評估制定和實施的戰略的有效性和可接受性的人。
3. OPERATIONS AND LOGISTICS 營和物流
The current service objectives, strategies, policies and programs of the corporation are not much different from those meant for the organization as a whole. They are meant for sale but with ensuring of its reputation and sustainability in the market. The services provided by the AirAsia are accurately meant for achieving its mission and objectives. They are clearly stated and structured with the requirement in the market. Also, they have always been revolutionary and innovative in their respective approaches.
公司當前的服務目標、戰略、政策和計劃與整個組織的服務目標沒有太大不同。它們旨在出售，但要確保其在市場上的聲譽和可持續性。亞航提供的服務是為了實現其使命和目標。它們是根據市場上的要求明確規定和結構化的。此外，他們在各自的方法上始終具有革命性和創新性。
The cost effective and high quality services have the capabilities of not only bringing the ultimate customer satisfaction but also the favorably high returns of profits. Although the company has now started to focus internationally but still it has not been deviated from its initial aim of becoming the market leader of the domestic market. The purchasing is being handled on the very basis of its requirement. The other points to be highlighted are vulnerable to unexpected natural disasters, local or international strikes, hikes in prices of the materials and the other issues.
具有成本效益和高質量的服務不僅能夠帶來最終的客戶滿意度，而且能夠帶來有利的高利潤回報。盡管該公司現在已經開始專注于國際市場，但它仍然沒有偏離其成為國內市場領導者的最初目標。正在根據其要求進行采購。需要強調的其他幾點是易受意外自然災害、當地或國際罷工、材料價格上漲和其他問題的影響。
4. HUMAN RESOURCE MANAGEMENT 人力資源管理
The corporation has also effectively managed its human resource to benefit all. Even during its relaunch it didn’t cut short the employees. It even saw the opportunities in hiring the skilled professionals, workers and other employees. Their objectives and strategies were again consistent with the corporation’s missions and objectives achieving the satisfaction for all even its own employees. There was not even a single considerable instance on clashes between employees and the top managing employers. The policies straight away indicate that they are simple, well stated, less dependent on the performance of the corporation and satisfactory for all of its employees. There have been less grievances, strikes and lay-offs which have been a great cause of success that has been achieved by the corporation till now. The commitment and loyalty of the employees as outcomes of proper HRM can be proved by the instance when Fernandes appreciated the staff’s positive work ethic to overcome the financial issue of mid-2008.
該公司還有效地管理了其人力資源，使所有人受益。即使在重新啟動期間，它也沒有裁員。它甚至看到了雇傭熟練專業人員、工人和其他員工的機會。他們的目標和策略再次符合公司的使命和目標，實現所有員工甚至自己員工的滿意。雇員和最高管理層雇主之間的沖突甚至沒有一個相當大的例子。這些政策直截了當地表明，這些政策簡單、表述明確，對公司業績的依賴性較小，對所有員工都滿意。到目前為止，公司成功的主要原因是抱怨、罷工和裁員減少了。費爾南德斯贊賞員工積極的職業道德，以克服2008年年中的財務問題，這可以證明員工的承諾和忠誠是正確的人力資源管理的結果。
5. INFORMATION TECHNOLOGY 信息技術
The role of Information Technology was another important factor involved with the successful AirAsia. The current objectives and strategies of the corporation regarding IT is to advertise its features and services, add the services and products to the catalog and solve various issues regarding the customer care with direct interaction with them. They are clearly defined with no dependence on budget or performance. They have been implemented for the better accomplishment of corporation’s goals and objectives.
信息技術的作用是亞洲航空成功的另一個重要因素。公司當前關于IT的目標和策略是宣傳其功能和服務，將服務和產品添加到目錄中，并通過與他們的直接互動來解決與客戶服務相關的各種問題。它們被明確定義，不依賴預算或績效。它們的實施是為了更好地實現公司的目標。
Many of the value added services are handled by IT by providing the travelers with the interface for online booking, internet check-in service, cancellations, etc. The “Real 5 star” rating was another example of this kind. The IT played a very important role in assisting the managers in taking the decisions and decides the immediate strategy. The database of the customer could be easily maintained, the complaints of the customer is speedily managed with the help of Information Technology. This analysis emerges a trend that in this era of boom in IT sector, the appropriate use of IT is a must for any kind of business. This had a positive impact on the business model of AirAsia and surely with the expansion of IT sector the positive impact obviously would be there.
許多增值服務都由IT部門處理，為旅行者提供在線預訂、網上值機服務、取消預訂等界面?！癛eal 5星”評級是此類服務的另一個例子。IT在協助管理者做出決策和決定即時戰略方面發揮了非常重要的作用?？蛻舻臄祿炜梢院苋菀椎鼐S護，客戶的投訴可以在信息技術的幫助下快速管理。這一分析顯示出一種趨勢，即在這個IT行業蓬勃發展的時代，任何類型的企業都必須正確使用IT。這對亞航的商業模式產生了積極影響，隨著IT部門的擴張，肯定會產生積極影響。
STRATEGIC FACTORS 戰略因素
Four Important Internal Factors:四個重要的內部因素
The marketing innovations and its implementation.營銷創新及其實施
The smart finance policies with the fixed priorities which should also be at the correct time.
具有固定優先級的智能金融政策也應在正確的時間。
The proper use of available manpower, avoiding confrontation among them for maximizing the proper functioning capability of the corporation.
正確使用可用的人力，避免他們之間的對抗，以最大限度地提高公司的正常運作能力。
The efficient use of the resources like Information Technology, etc.信息技術等資源的有效利用。
Four Important external Factors:四個重要的外部因素
The government policies and the relationships with the government.政府政策和與政府的關系。
The natural environment and the calamities that can unexpectedly occur.自然環境和可能意外發生的災害。
The economic, social and cultural factors of a country.一個國家的經濟、社會和文化因素。
Rivalry with other corporations.與其他公司的競爭。
The current mission and objectives can be justified in the light of available resources, problems and the environment and they are achieved and will be achieved at an appreciating rate in the future looking at the present prospectus.
根據現有資源、問題和環境，目前的任務和目標是合理的，并且從目前的招股說明書來看，這些任務和目標已經實現，未來將以不斷增長的速度實現。
STRATEGIC ALTERNATIVES:戰略備選方案
The corporation can further go ahead with more effective use of IT.公司可以進一步更有效地利用信息技術。
The dual seat system can be implemented in domestic level too.雙座系統也可以在國內實施。
The corporation has enough expanded and it can now open its chain to other South-east Asian countries, where such strategies would be highly invited.該公司已經有了足夠的擴張，現在可以向其他東南亞國家開放其連鎖店，在這些國家，此類戰略將受到高度歡迎。
BUSINESS LEVEL STRATEGY ADOPTED BY AIRASIA 亞洲航空采用的業務級戰略
The business model of AirAsia is well established and fairly ideal for other industries as well. With the perfectly set goals, mission and listed strategy ensures the well functioning of the corporation. Foundation of the corporation is based upon low cost, efficiency, stimulation of new markets and strong cash flow. Strategies highlight the concepts of simplicity, quality services at low cost, etc. And the vision is to continue to be lowest cost in the market.
亞航的商業模式已經確立，對其他行業也相當理想。憑借完美設定的目標、使命和列出的戰略，確保了公司的良好運作。公司的基礎是低成本、高效率、刺激新市場和強大的現金流。戰略強調了簡單、低成本的優質服務等概念，其愿景是繼續保持市場最低成本。
The corporation started its business with just three aircraft in 2002 which grew to the number 72 in 2008. The corporation has enough popularity in print and electronic media. With its low cost and high quality services and the customer’s satisfaction with the products of the corporation, the corporation has emerged out as a market leader in the industry.
2002年，該公司僅用三架飛機開始業務，2008年增至72架。該公司在印刷和電子媒體上有足夠的知名度。憑借其低成本和高質量的服務以及客戶對公司產品的滿意，公司已成為行業中的市場領導者。
According to the porter’s five forces model, absolute cost advantage, government policies, fulfillment of capital requirements, its proprietary products, value added services, and the importance given to the supplier clearly indicates that the strategies opted by the corporation are suitable for it. The buyer’s inclination to the substitute, switching costs, and corporate stakes are the obvious risks for the corporation. (Porter’s Five
根據波特的五種力量模型，絕對成本優勢、政府政策、資本要求的實現、其專有產品、增值服務以及對供應商的重要性清楚地表明，公司選擇的戰略適合于它，公司股份是公司面臨的明顯風險。本站提供各國各專業留學生Case Study代寫或指導服務，如有需要可咨詢本平臺。
