商業報告Methodology

作為一個文獻綜述介紹了2章，因此本章的主要目的是描述在這個商業報告所采用的研究方法，包括數據收集和設計可行的策略通過分析材料和統計。這應該是在獲得有效的數據和信息的基礎上完成的，建立所研究問題的一個準確的框架。該公司的數據和信息，首先是來自組織內部的文件、。首先，一些電子和硬拷貝文件已經被輸入的主管托尼勞埃德。這些文件包括以前的商業計劃，2012-2015年，“自我介紹的文件和我們做什么’，利物浦緊預算2014-15年，戰略地圖、年報及簽約賬戶2013以及公司的問題發表在傳統媒體和社交媒體總結文件。在閱讀這些文件，通過ADHD主要功能建立了一個通用框架基礎上的組織，在不久的將來，現有經營方法和目標。此外，通過與首席執行官Tony勞埃德非正式會議得到了更重要的細節，包括目前的組織狀況的分析，對組織的文件與業務計劃，財務要求他們需要更多的資助者和未來的市場擴張策略在英國的解釋聲明。這些信息和數據，幫助了解一下公司目前，他們希望在不久的將來達到什么問題首先被解決，這就成了一個設計新的業務來自市場拓展策略的基礎。其次，其他的信息和數據是從其他相關的官方組織公布的報告收集，如全國志愿組織理事會（全國志愿組織理事會），在英國的衛生部門、立法部門以及NHS。獲得的信息幫助完成行業審查，ADHD基礎杵分析，公司的SWOT分析。總的來說，信息和數據收集主要取決于案頭研究，輔以查閱公司及其內部文件。
As a literature review has been introduced in Chapter 2, thus the main purpose of this chapter is todescribe the research methodology adopted in this business report, including collecting data anddesigning the feasible strategies through analysing the materials and statistics. The main researchaim of this report is to help the company design an expansion plan based on the current situationand developmental trend in the industry.

This should be completed on the basis of obtainingeffective data and information, establishing an accurate framework of the issue being studied.The data and information about the company firstly were derived from the organization supervisorand its internal documents. In the first place, some electronic and hard-copy documents had beensent by the supervisor Tony Lloyd. These files included the previous Business Plan 2012-2015, ‘Whowe are and what we do’ introductive file, Liverpool Compact Budget Forecasts 2014-15, StrategyMap, Annual Report & Signed Accounts 2013 as well as a summary document of company’s issuespublished on traditional and social media.

After reading these documents, a general framework ofthe organization had been established through main functions of ADHD Foundation, currentoperation method and goals and objectives in the near future.Moreover, more significant details were obtained via informal meetings with CEO Tony Lloyd,including analysis of current organizational condition, reviewing organizational documents relatingto business plan, statement of financial request---they need more funders and explanation of futuremarketing expansion strategies across the UK.#p#分頁標題#e#

These information and data helped understand howthe company operates at present, what they want to achieve in the near future and what problemsshould be tackled in the first place , which becomes a foundation of designing new business planwith marketing expansion strategies.Second, other information and data are collected from reports published by other related officialorganizations, such as NCVO (National Council for Voluntary Organisations), the Department ofHealth in the UK, the legislation department as well as NHS.

The information gained helpedcomplete industry review, PESTLE analysis of ADHD Foundation, SWOT analysis of the company.Overall, the information and data mainly collected depends on desk research which supplementedwith access to the company and its internal files.