商業應用項目與國際業務課程作業
11-18, 2012
Applied Business Project 商業應用項目essay
INTERNATIONAL BUSINESS 國際商務管理dissertation
ASSIGNMENT essay
This assignment is intended to examine how managers operate international business. You are to research the Multinational Company assigned to you, & analyse it using concepts introduced in the IB module.
The company will have a wide range of international activities as it is taken from a global listing - there will be plenty of information available to you in the public domain. You may need to set the scene using the company’s overall operations, then focus on a few examples which show different approaches to international activities.
The company’s Annual Report will be a good starting point, the Internet & the company’s own website will be valuable sources UK Thesis base of information. Your task is to research relevant information & interpret its development over time & the behaviour of its managers, using concepts in the module.
THE COMPANY’S INTERNATIONAL ACTIVITIES 該公司的國際業務
- Concisely summarise the geographic & product markets that the company serves, indicating (with examples) the range of transaction modes it uses to serve these markets (you may need to do this by interpreting the nature of the subsidiaries it operates – are these wholly-owned, joint ventures, agents, etc).
- Depict the historical development of the company’s International Business operations & expertise.
50 % of mark
INTERPRETING COMPANY BEHAVIOUR 公司行為的解釋
使用該模塊的概念，以評估該公司目前的主要目標.
Use concepts from the module to assess the company’s current principal goals for International Business.
Use concepts from the module to assess the company’s current principal goals for International Business.
Use the pattern of internationalisation to show how the company has adjusted to the challenges of internationalisation over time – how many countries it entered, how similar they were to the ‘home country’, etc. Is there a pattern to the countries it has selected to serve? #p#分頁標題#e#
Consider the organisation’s approach to ‘organisation & control’ of its international operations, & relate the company’s approach to its cultural origin.
最后，解釋公司的戰略的OLI-這是自己的什么，為什么選擇這個地點，和怎樣一直控制內部化的方法.
Conclude by interpreting the company’s strategy using Dunning’s OLI – what does it own, why has it chosen locations, & what has been the approach to control/internalisation.
Conclude by interpreting the company’s strategy using Dunning’s OLI – what does it own, why has it chosen locations, & what has been the approach to control/internalisation.
50% of mark
Your assignment should be about 3000 words in length.
Make effective use of Appendices in your answer.
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