MBA Essay代寫：Tyre Manufacturing Company Analysis
MBA Essay代寫-輪胎制造公司分析。本文是一篇留學生MBA課程essay范文，主要內容是根據作者選擇的實證對象，對其發展過程和經營狀況進行分析研究。這篇essay的作者選擇的馬德拉斯橡膠廠是位于印度南部欽奈的主要輪胎制造公司。它是成功的，也是印度最大的輪胎制造公司，也是全球輪胎生產的最佳競爭對手之一。MRF產品以其質量和創新而聞名。它向美國、歐洲、日本、中東、日本和太平洋地區的65個以上國家出口產品。1946年，K.M.Mammen Mappilai在一個棚內創辦了這家公司，作為一個小型玩具氣球制造單位。1949年，該公司開始生產各種產品，如氣球、玩具、工業手套和避孕藥。MRF也在印度金奈Thambu Chetty街成立了第一家辦事處。1952年，該工廠安裝了第一臺機器和一臺橡膠磨機，開始了胎面橡膠的生產。下面就一起來看一下這篇留學生Essay寫作范文。
INTRODUCTION:引言
MADRAS RUBBER FACTORY is major tyre manufacturing company located in Chennai, southern part of India. It is successful and India’s biggesttyre manufacturing company and one of the best competitor in production of tyres worldwide. The MRF products are renowned for its quality andinnovation. It exports its products to more than 65 countries in America, Europe, Japan, Middle East, Japan and Pacific.
HISTORY:歷史
In 1946, K.M. Mammen Mappillai started this company as a small toy balloon manufacturing unit in a shed. In 1949, the business started producing a variety of products like balloons, toys to industrial gloves and contraceptives. MRF was also established as first office at Thambu Chetty Street, Chennai, India. In 1952, manufacturing of tread-rubber started in that unit by installation of first machine and a rubber mill at that factory.
In 1961, MRF established with Mansfield tire & Rubber Company of USA and started manufacture of tyres with a huge success gained in tread-rubber. In 1964, the export business of tyres made in progress. At Beirut (Lebanon) an overseas office was established for the development export market. MRF muscleman is popularly known now but this year was his birth. In 1967, MRF has become the first Indian company to export tyres to USA. In the next 3 years MRF inaugurates Kottayam unit, a factory in Goa and Arakkonam plant.
This was first company to produce Nylon tyres and gained huge commercial success. And later MRF Superlug-78 was introduced for heavy duty trucks, this largest selling truck tyre in the country.
這是第一家生產尼龍輪胎的公司，并獲得了巨大的商業成功。后來，MRF Superlug-78被引入重型卡車，這是該國銷量最大的卡車輪胎。
In 1980, MRF technically collaborated with B.F Goodrich Company of USA which was involved in development with NASA space-shuttle.
1980年，MRF與美國B.F Goodrich公司進行技術合作，后者參與了NASA航天飛機的開發。
In the year 1984, the turnover of company crossed 2 billion INR and the first India tyres produced by MRF for the fitment of MARUTI SUZUKI 800, which is first India’s small car. Nylogrip tyres were launched for two wheelers in next year.
1984年，該公司的營業額超過了20億印度盧比，MRF為MARUTI SUZUKI 800的安裝生產了第一批印度輪胎，這是印度第一款小型汽車。Nylogrip輪胎將于明年推出用于兩輪車。
In 1986, National Institution of Quality Assurance recognised MRF against 20 tyre manufacturing companies worldwide. B.F. Goodrich Tyre Company has instituted 6 quality improvement awards to MRF.
1986年，美國國家質量保證協會對全球20家輪胎制造公司進行了MRF認證。B、 F.Goodrich輪胎公司向MRF頒發了6項質量改進獎。
Due to the company’s effectiveness in the market again the turnover has reached to 3 billion INR. Premium Nylon tyre was also launched in the year 1987.
由于該公司在市場上的有效性，營業額已達到30億印度盧比。優質尼龍輪胎也于1987年推出。
In 1989, once again MRF was awardedthe Visvesvaraya award for the bestbusiness company in South India. It is recognised for its quality and excellence in the market.
1989年，MRF再次獲得了南印度最佳商業公司的維斯瓦里亞獎。它因其質量和卓越而在市場上得到認可。
Hasbro International (USA) and MRF collaborated with each other and Funskool India has launched in the year 1989.
孩之寶國際（美國）和MRF相互合作，Funskool India于1989年推出。
From 1993 to 1995, the turnover of company reached 10 billion INR to 15 billion INR. And MRF tyres were chosenfor fitment on Daewoo Cielo. Mr and Mrs Mammen Mapillai received gold medal for being first 2 employees of the company, in the golden jubilee year The first ever F3 car and Super Lug tyres for trucks,ZVTS tyres for passenger cars, Nylogrip Zapper for two-wheelers were launched. The rally team of MRF wins APRC rally for first time in the 2001, second time in the year 2003 and third time win in the year 2005.
1993年至1995年，公司營業額達到100億盧比至150億盧比。在大宇Cielo上安裝MRF輪胎。Mammen Mapillai先生和夫人因成為該公司的首批2名員工而獲得金牌，這是在黃金禧年。有史以來第一款F3轎車和卡車用超級凸耳輪胎、客車用ZVTS輪胎、兩輪車用Nylogrip Zapper輪胎問世。MRF的拉力賽團隊在2001年首次贏得APRC拉力賽，2003年第二次，2005年第三次獲勝。
MRF’s turnover crossed 30 billion INR in the year 2004 and 50 billion INR in the year 2006. In the year 2007, MRF won JD Power Award. A new type of tyres Super Lug 505 for the trucks was launched. Super Lug FS tyres were also launched because the customers had claimed to be provided them saving fuel. ZLSK tyres were launched. JD Power award was again won by MRF in the year 2008.
2004年，MRF的營業額突破300億印度盧比，2006年突破500億印度盧比。推出了卡車用新型輪胎超級凸耳505。Super Lug FS輪胎也推出了，因為客戶聲稱為其提供了節省燃料的輪胎。ZLSK輪胎上市。2008年，MRF再次獲得JD Power獎。
AWARDS AND ACHIEVEMENTS:獎項和成就
MRF achieved to be voted as “Most Trusted” Tyre Company in India by TNS 2006 global CSR study.
MRF被TNS 2006全球CSR研究評為印度“最值得信賴”的輪胎公司。
JD POWER ASIA PACIFIC award was won by MRF for the customer satisfaction 6 times in last 7 years.
過去7年中，MRF因客戶滿意度6次榮獲JD POWER亞太獎。
CAPEXIL award was won by MRF for exports.
資本支出獎由MRF獲得，用于出口。
MRF PRODUCT DESINGING PROCESS:MRF產品設計流程
The process in designing of the product starts directly from the regular customers. From each individual customer, the inputs are compiled Product Development Division or Vehicle specific requirement are received from the OE customers.
產品設計過程直接從老客戶開始。從每個單獨的客戶那里，輸入是由產品開發部門編制的，或者從OE客戶那里接收車輛特定要求。
A special team of 300 scientists and engineers work for MRF and gives its enormous strength in designing the product.
一個由300名科學家和工程師組成的特殊團隊為MRF工作，在設計產品方面發揮了巨大的力量。
First the customer’s inputs are collected and according to them the team works on to convert them into Design concept.
首先收集客戶的意見，然后團隊根據這些意見將其轉化為設計概念。
The Cutting-Edge technologies are used in design validation and predictive testing is done before it leaves the drawing board.
尖端技術用于設計驗證，并在其離開繪圖板之前進行預測測試。
For new designs, this type of advancement had significantly brought down the time to market.
對于新設計來說，這種進步大大縮短了上市時間。
Usage of advanced raw materials are tested and approved in NABL accredited laboratories of the company.
先進原材料的使用在公司NABL認可的實驗室進行測試和批準。
MRF works for global suppliers very closely in using latest developments. At the time of approval and after the product is released in the market, the quality of materials used in manufacturing the tyres are closely monitored in the laboratories by the latest testing equipment.
MRF與全球供應商密切合作，利用最新發展。在批準時以及產品在市場上發布后，實驗室將通過最新的測試設備密切監控輪胎制造所用材料的質量。
All MRF’s factories are TS16949/ISO9001 certified in which validation testing and verification of prototypes is manufactured. Then indoor testing of tyres ensures toconform the testing of architecture tomeet MRF’s standards and the national standards like BIS/JIS/ETRTO/T&RA.
MRF的所有工廠都通過了TS16949/ISO9001認證，其中生產了原型的驗證測試和驗證。然后對輪胎進行室內測試，以確保符合MRF標準和BIS/JIS/ERTO/T&RA等國家標準的建筑測試。
Now the tyres are handed over to Vehicle Dynamics Group who makes the design and validates on the vehicle. Tests of tyres are done on testing tracks in a series at several speeds by pushing the limits of its capabilities. MRF ensuresthe tyres are tested successfully on all types of roads, race tracks, and company’s laboratories. Only after completing these all various types of testing, the tyres are released to customers. MRF tyres are very much demanded by the customers for its quality and standards.
現在，輪胎交給車輛動力學小組，由其進行設計并在車輛上進行驗證。輪胎測試是在一系列測試跑道上以不同的速度進行的，通過突破其性能極限。MRF確保輪胎在所有類型的道路、賽道和公司實驗室上都能成功測試。只有在完成所有各種類型的測試后，才能將輪胎交付給客戶。客戶對MRF輪胎的質量和標準要求很高。
There are 6 manufacturing units in India (GOA, MEDAK, TIRUVOTTIYUR, ARKONAM, PUDUCHERRY and KOTTAYAM.)
印度有6個制造單位（GOA、MEDAK、TIRUVOTTIYUR、ARKONAM、PUDUCHERY和KOTTAYAM）
PRODUCTS AND SERVICES: 產品和服務
MRF is the leading manufacturing company of the tyres in various segments. Including tyres, Pretreads, Paints, Coats and Toys are diversified business interests of MRF. By innovation ofthe product and technology, each and every tyre that comes out is tested to weather the toughest conditions and the highest standards that take on any road.
MRF是各領域輪胎的領先制造公司。包括輪胎、預混料、油漆、涂層和玩具是MRF的多元化業務。通過產品和技術的創新，每一個生產出來的輪胎都經過了測試，能夠經受任何道路上最惡劣的條件和最高標準的考驗。
Customers are offered by a host of services of the MRF, they are helped from selecting the tyre of their choice to maintaining their vehicle.
MRF為客戶提供了一系列服務，從選擇自己選擇的輪胎到維護車輛，都能幫助客戶。
FUTURE PROJECTS:未來項目
Radialisation in the tyre industry has become the most important factor in trucks and buses category. The future projects of MRF tyres are to produce radialisation in India. Radialisation can be explained as the most important innovation in the tyre technology. As radialisation was introduced in India since 1978, MRF had not reached to catch its pace according to its expectations in spite of several advantages like additional mileage, saving of fuel, improved driving. In India older vehicles had not suitable geometric fitment of radial tyres on Indian roads. But now the situation is completely different, for the passenger car type segment radialisation has reached to 98%. And for medium and heavy vehicles segment radialisation is 8%, LCV segment radialisation is estimated at 18%. The radialisation of trucks, buses and LCV tyres had started obtaining the momentum. MRF have kept its pace with the improvements of technology that radialisation signifies the art of tyres compared to be the best in market.
輪胎行業的徑向化已成為卡車和公共汽車類別中最重要的因素。MRF輪胎的未來項目是在印度生產輻射化輪胎。徑向化可以解釋為輪胎技術中最重要的創新。自從1978年在印度引入輻射化技術以來，MRF并沒有達到其預期的速度，盡管它具有增加里程、節省燃料、改善駕駛等優點。在印度，老式車輛在印度道路上沒有合適的徑向輪胎幾何安裝。但現在情況完全不同了，因為乘用車類型細分市場的輻射率已達到98%。對于中型和重型車輛，細分市場輻射率為8%，LCV細分市場輻射估計為18%。卡車、公共汽車和LCV輪胎的徑向化已經開始獲得勢頭。MRF與技術的進步保持同步，與市場上最好的輪胎相比，輻射化意味著輪胎的藝術。
A special factory was started in Puducherry for manufacturing of radials. MRF tyres were chosen to use on FIAT UNO, OPEL ASTRA and FORD ESCORT because of its good quality in the market. MRF in India has collaborated with companies like Maruti, Mahindra & Mahindra, Tata motors, and Gneral motors.
在普杜切里建立了一家專門生產蘿卜的工廠。MRF輪胎被選擇用于FIAT UNO、OPEL ASTRA和FORD ESCORT，因為其在市場上的良好質量。印度MRF與Maruti、Mahindra&Mahindra、Tata motors和Gneral motors等公司合作。
PESTLE ANALYSIS OF MRF:MRF的PESTLE分析
This analysis is used in every type of business organisations. Let us consider on MRF company. There are 6 type of views considers in PESTLE analysis of this organisation, they are:
這種分析適用于各類商業組織。讓我們考慮一下MRF公司。在對該組織的PESTLE分析中，有6種觀點，它們是：
POLITICAL FACTORS OF MRF:MRF的政治因素
The company is politically strong for its high standards and quality assurance in this industry. As the company was started in 1946 before the independence of the country and it is first company which has got success in rubber industry. In 1956, MRF had become leader of market with 50% share of the tread-rubber in India with its good quality and high standards. Many multinational companies had to withdraw from tread-rubber business in India because of an MRF’s effective hold on the market. In 1990, the 6th World Cup Boxing Championship was brought to Mumbai, India by MRF where 39 countries had participated. MRF Pace Foundation was setup in the year 1988. Dennis Lille is the director for that academy. Many pace bowlers trained at that foundation were selected to Indian cricket team.
該公司因其在該行業的高標準和質量保證而在政治上很強。由于該公司成立于1946年，當時該國尚未獨立，是第一家在橡膠行業取得成功的公司。1956年，MRF憑借其良好的質量和高標準成為了印度胎面橡膠市場的領導者，占有50%的份額。由于MRF對市場的有效控制，許多跨國公司不得不退出印度的胎面橡膠業務。1990年，第六屆世界杯拳擊錦標賽在印度孟買舉行，共有39個國家參加。MRF佩斯基金會成立于1988年，丹尼斯·里爾是該基金會的負責人。許多在該基金會訓練的步伐投球手被選入印度板球隊。
The company has all legally approved certifications and it maintains all the national standards. Company is succesfull in satisfying every one specially to the customers and rules and regulations of Indian Government.
該公司擁有所有經法律批準的認證，并保持所有國家標準。公司成功地滿足了每一位客戶，特別是印度政府的規章制度。
ECONOMICAL FACTORS OF MRF:MRF的經濟因素
By unressolving tax issues, the import duty on natural rubber is more as 20% and 10% as less as on finished tyres is unaddressed because of the issue of tax structure. Due to the increasing cost of raw materials tyre manufacturing companies profit is changing. As the materials based on natural rubber, crude and steel are historically volatility in prices. Domestic natural rubber has increased to 40%. The fact is known that 70% production of price is combines with the manufacturers. As there is a huge demand for tyres of T&B category MRF has builded up expoting business with neighbouring countries like Sri Lanka and China. Globally this T&B tyre segment has more demand for radial tyres. MRF is developing radialisation globally to protect share in international market, and also make complelete grip in Indian market. MRF has set up a factory at Puducherry for radial tyres.
由于沒有解決稅收問題，天然橡膠的進口稅高達20%，而成品輪胎的進口稅則低10%，因為稅收結構的問題而沒有解決。由于原材料成本的增加，輪胎制造公司的利潤正在發生變化。作為基于天然橡膠的材料，原油和鋼材的價格歷來波動較大。國內天然橡膠已增長到40%。事實上，70%的價格是由制造商聯合生產的。由于T&B類輪胎需求巨大，MRF已與斯里蘭卡和中國等鄰國建立了出口業務。在全球范圍內，該T&B輪胎部門對子午線輪胎的需求量更大。MRF正在全球范圍內發展輻射化技術，以保護國際市場份額，并在印度市場取得全面控制。MRF在Puducherry建立了一家子午線輪胎工廠。
SOCIAL FACTORS OF MRF:MRF的社會因素
Presently, small families are demanding for 2/4 wheelers for individuals. The sales of tyres has gained more in past decade. From upper class families with more than 1 car per family observed to be increasing demand of tyres exponentially, mainly in cities where woking couples find difficult to maintain them without more than 1 car. As we know that Indian middle class families are known for its savings frenzy has now been slowly warming up to an idea of EMI and buying on credit. Due to this factors, there is a enormous demand in passenger cars. MRF had gained high profits in providing customer needs in passenger car category.
目前，小家庭要求個人使用2/4輪車。在過去的十年里，輪胎的銷量增加了很多。從每個家庭擁有1輛以上汽車的上流社會家庭中觀察到，輪胎需求呈指數級增長，主要是在那些工作的夫婦發現如果沒有1輛以上的汽車很難保養輪胎的城市。正如我們所知，印度中產階級家庭以儲蓄狂潮而聞名，現在已經慢慢地開始興起EMI和賒購的想法。由于這些因素，乘用車需求量巨大。MRF在提供客車類客戶需求方面獲得了高額利潤。本站提供各國各專業留學生Essay代寫或指導服務，如有需要可咨詢本平臺。
