代寫Academic Essay-麥當(dāng)勞決策的影響。本文是一篇留學(xué)生Academic Essay寫作格式范文,這篇學(xué)術(shù)論文與麥當(dāng)勞的戰(zhàn)略管理和領(lǐng)導(dǎo)力有關(guān)。本篇Essay的目的是了解決策對(duì)組織(即麥當(dāng)勞)的影響。在這場(chǎng)激烈的市場(chǎng)競(jìng)爭(zhēng)中,我的理解是領(lǐng)導(dǎo)力和積極主動(dòng)的戰(zhàn)略對(duì)整個(gè)組織的成功起著至關(guān)重要的作用。除此之外,戰(zhàn)略管理和領(lǐng)導(dǎo)力在一個(gè)組織中的并行運(yùn)作也變得很明顯。僅供參考。
This academic essay is related to strategic management and leadership in McDonalds. The purpose of this assignment is to understand the impact of decision making in an organisation i.e. McDonalds. In this cut throat competition which is prevailing in the market, it is my understanding that leadership and proactive strategy plays vital role in overall organisation’s success. In addition to this it has become apparent that strategic management and leadership operate at parallel level in an organisation.
STRATEGIC MANAGEMENT: 戰(zhàn)略管理
‘It deals with the most fundamental and basic question that involve the very existence of the whole organisation and guide the whole company’s future.’ (Napuk,1999)
“它涉及到最基本的問(wèn)題,涉及到整個(gè)組織的存在,并指導(dǎo)整個(gè)公司的未來(lái)。”
Strategic management entails both strategic planning and implementation, and is “the process of identifying and executing the organization’s strategic plan, by matching the company’s capabilities with the demands of its environment.”(Arit Gadiesh and James Gilbert, 2001)
In layman’s term strategic management provides overall direction to the organisation. This in turn entails specifying the organisation’s mission, vision and objectives, developing plans etc.
戰(zhàn)略管理包括戰(zhàn)略規(guī)劃和實(shí)施,是“通過(guò)使公司的能力與其環(huán)境需求相匹配,確定和執(zhí)行組織戰(zhàn)略計(jì)劃的過(guò)程”
在外行看來(lái),戰(zhàn)略管理為組織提供了總體方向。這反過(guò)來(lái)需要明確組織的使命、愿景和目標(biāo)、制定計(jì)劃等。
LEADERSHIP:領(lǐng)導(dǎo)力
Leadership is defined as ‘influence, that is the art or process of influencing people so that they will strive willingly and enthusiastically toward the achievements of the group’s mission. Visionary leadership inspires the impossible: fiction becomes truth. (Corporate strategy 1997 Richard Lynch)
領(lǐng)導(dǎo)力被定義為“影響力”,這是一種影響人們的藝術(shù)或過(guò)程,使他們能夠心甘情愿、熱情地為實(shí)現(xiàn)團(tuán)隊(duì)使命而奮斗。有遠(yuǎn)見(jiàn)的領(lǐng)導(dǎo)激發(fā)了不可能的事情:虛構(gòu)變成了事實(shí)。
In leadership, people run the organisation to one place or another for the achievement of its objectives. Leadership is a great tool in achieving success for the organization, not just through charisma, but through good judgement, proper motivation of employees & effective utilization of materials.
在領(lǐng)導(dǎo)力方面,人們?yōu)榱藢?shí)現(xiàn)組織的目標(biāo),將組織運(yùn)行到一個(gè)地方或另一個(gè)地方。領(lǐng)導(dǎo)力是組織取得成功的一個(gè)很好的工具,不僅通過(guò)個(gè)人魅力,還通過(guò)良好的判斷力、員工的適當(dāng)激勵(lì)和材料的有效利用。
LINK BETWEEN STRATEGIC MANAGEMENT AND LEADERSHIP:戰(zhàn)略管理與領(lǐng)導(dǎo)之間的聯(lián)系
Due to a rapidly changing world, organizations face incredible pressures in delivering immediate results. This necessitates for strategic management because there is a great need to maximize every available resource to achieve the organization’s goal.
由于世界瞬息萬(wàn)變,組織在提供即時(shí)結(jié)果方面面臨著巨大的壓力。這就需要進(jìn)行戰(zhàn)略管理,因?yàn)樾枰畲笙薅鹊乩盟锌捎觅Y源來(lái)實(shí)現(xiàn)組織的目標(biāo)。
To manage an ever increasing demand for company effectiveness, there is a great need for strategic leadership to approach these conditions & priorities. For any ongoing business, it is mainly important to implement strategies through effective leaders.
為了管理日益增長(zhǎng)的對(duì)公司效率的需求,非常需要戰(zhàn)略領(lǐng)導(dǎo)力來(lái)處理這些條件和優(yōu)先事項(xiàng)。對(duì)于任何正在進(jìn)行的業(yè)務(wù)而言,通過(guò)有效的領(lǐng)導(dǎo)者實(shí)施戰(zhàn)略至關(guān)重要。
Real strategic leadership means taking responsibility for the future as well as what is happening today. A primary goal of strategic leadership is gaining a better understanding of the business conditions, the environment and the leading indicators that identify new trends and situations that may arise. According to the situation, leadership styles can be varied like autocratic, democratic and charismatic and so on. In any organisation it is required to have a good strategic management with good leadership skills. These two must be in parallel positions for the organization’s success.
真正的戰(zhàn)略領(lǐng)導(dǎo)意味著對(duì)未來(lái)和今天發(fā)生的事情承擔(dān)責(zé)任。戰(zhàn)略領(lǐng)導(dǎo)力的一個(gè)主要目標(biāo)是更好地了解業(yè)務(wù)條件、環(huán)境和識(shí)別可能出現(xiàn)的新趨勢(shì)和情況的領(lǐng)先指標(biāo)。根據(jù)情況,領(lǐng)導(dǎo)風(fēng)格可以有專制、民主和魅力等多種。在任何組織中,都需要有良好的戰(zhàn)略管理和良好的領(lǐng)導(dǎo)技能。為了組織的成功,這兩個(gè)職位必須并行。
LEADERSHIP STYLES ON DIFFERENT SITUATION IN MCDONALD’S 麥當(dāng)勞不同情況下的領(lǐng)導(dǎo)風(fēng)格
As I have taken McDonald as case study, I would like to discuss the management style that operates in this company. Based on my understanding, McDonald operates with a Democratic style of management. This realisation comes to me while I am working with the company and it gives freedom and flexibility of change according to different situations. In this style, the employee and people associated with the company have more participatory role in the decision making process.
由于我以麥當(dāng)勞為例,我想討論一下這家公司的管理風(fēng)格。根據(jù)我的理解,麥當(dāng)勞的經(jīng)營(yíng)方式是民主的。當(dāng)我在公司工作時(shí),我意識(shí)到了這一點(diǎn),它給了我根據(jù)不同情況進(jìn)行改變的自由和靈活性。在這種風(fēng)格下,員工和與公司相關(guān)的人員在決策過(guò)程中具有更多的參與性。
McDonald has a democratic style and there is a less gap between manager and employees. They have two way relationships between them. They have a comfortable working pattern. So the manager can easily get the feedback from the employees. Also on the other hand, the employees understand the situation and they follow the rules without any difficulty. There are same levels of working. According to the different situation they have a different style of leadership. In this particular approach, the store manager has all power to run the branch but still allows employees to share their ideas and insights.
麥當(dāng)勞有一種民主的風(fēng)格,經(jīng)理和員工之間的差距較小。他們之間有雙向關(guān)系。他們有一個(gè)舒適的工作模式。所以經(jīng)理可以很容易地從員工那里得到反饋。另一方面,員工了解情況,并毫不費(fèi)力地遵守規(guī)則。工作水平相同。根據(jù)不同的情況,他們有不同的領(lǐng)導(dǎo)風(fēng)格。在這種特殊的方法中,店長(zhǎng)擁有經(jīng)營(yíng)分店的全部權(quán)力,但仍允許員工分享他們的想法和見(jiàn)解。
Also in McDonald, every employee has a participative role in the decision making process. All employees have to work with their strengths and provide input on how to delegate work within the team. The management gives more importance to work in a team rather than doing individually. In McDonald, ideas move freely amongst the group and discussed openly thus ultimately achieving their objective. This works both ways for the company by fulfilling individual objectives in line with the overall objective of organisation.
同樣在麥當(dāng)勞,每個(gè)員工都參與決策過(guò)程。所有員工都必須發(fā)揮自己的優(yōu)勢(shì),并就如何在團(tuán)隊(duì)內(nèi)授權(quán)工作提供意見(jiàn)。管理層更重視團(tuán)隊(duì)合作,而不是單獨(dú)工作。在麥當(dāng)勞,想法在團(tuán)隊(duì)中自由流動(dòng),并公開(kāi)討論,從而最終實(shí)現(xiàn)其目標(biāo)。這對(duì)公司來(lái)說(shuō)是雙向的,通過(guò)根據(jù)組織的總體目標(biāo)實(shí)現(xiàn)個(gè)人目標(biāo)。
The management of this organization motivates the employees to do more work by involving them into decisions which really affects the objective of the organisation.
該組織的管理層通過(guò)讓員工參與到真正影響組織目標(biāo)的決策中來(lái)激勵(lì)員工做更多的工作。
This particular approach influences the productivity of employees and they feel important to be a part of the organisation by providing a value. They lead all the employees to the same level and the manager always tries to know the strengths and weakness of employees. To overcome these difficulties, they provide appropriate training & career development programmes.
這種特殊的方法會(huì)影響員工的生產(chǎn)力,他們覺(jué)得通過(guò)提供價(jià)值成為組織的一部分很重要。他們帶領(lǐng)所有員工達(dá)到同一水平,經(jīng)理總是試圖了解員工的優(yōu)點(diǎn)和缺點(diǎn)。為了克服這些困難,他們提供了適當(dāng)?shù)呐嘤?xùn)和職業(yè)發(fā)展計(jì)劃。
McDonald has flexible working hours which provides stress-free environment. They are free to ask with the manager about schedules. The way McDonald management adapts to different situations, a strong relationship is being formed between the subordinates and the managers.
麥當(dāng)勞有靈活的工作時(shí)間,提供了無(wú)壓力的環(huán)境。他們可以自由地向經(jīng)理詢問(wèn)日程安排。麥當(dāng)勞管理層適應(yīng)不同情況的方式,使下屬和經(jīng)理之間形成了牢固的關(guān)系。
OBJECTIVE OF MCDONALDS:麥當(dāng)勞的目標(biāo)
The main objective of McDonald is to make people aware of each product on offer, feel positive about it and remember it. The right message has to be communicated to the right audience through the right media. Because of this, McDonald need to give importance & understand the value of both employees and customers. Happy employees serve well and results to satisfied customers. This serves as a win-win situation for both organisation and employee. McDonald has continuously done internal marketing & this is important as it precedes external marketing. It goes in line with the ultimate aim of creating not just service leadership but management service. This delivery process is the key to achieving the aim of the company.
麥當(dāng)勞的主要目標(biāo)是讓人們了解所提供的每一種產(chǎn)品,對(duì)其產(chǎn)生積極的感覺(jué)并記住它。正確的信息必須通過(guò)正確的媒體傳達(dá)給正確的受眾。因此,麥當(dāng)勞需要重視并理解員工和客戶的價(jià)值。快樂(lè)的員工服務(wù)良好,結(jié)果讓客戶滿意。這對(duì)組織和員工都是雙贏的局面。麥當(dāng)勞一直在進(jìn)行內(nèi)部營(yíng)銷&這一點(diǎn)很重要,因?yàn)樗扔谕獠繝I(yíng)銷。它符合不僅創(chuàng)造服務(wù)領(lǐng)導(dǎo)力,而且創(chuàng)造管理服務(wù)的最終目標(biāo)。這個(gè)交付過(guò)程是實(shí)現(xiàn)公司目標(biāo)的關(guān)鍵。
IMPACT OF LEADERSHIP STYLE ON STRATEGIC DECISION:領(lǐng)導(dǎo)風(fēng)格對(duì)戰(zhàn)略決策的影響
Good leadership is adapting to any changes at any time & doing the right things at the right time. Because of democratic style of leadership, employees can work comfortably and they can share their ideas and insights with the management. Also in McDonald, managers effectively delegates work to their subordinates and give them full control and responsibility to the tasks. Managers welcome feedback on the result of initiatives and the work environment. Strategic decision has to be made by leaders who have the ability to take effective decisions and adapt to changes in any situation.
好的領(lǐng)導(dǎo)力是隨時(shí)適應(yīng)任何變化,在正確的時(shí)間做正確的事情。由于民主的領(lǐng)導(dǎo)風(fēng)格,員工可以舒適地工作,他們可以與管理層分享自己的想法和見(jiàn)解。同樣在麥當(dāng)勞,管理者有效地將工作委托給下屬,并賦予他們對(duì)任務(wù)的完全控制和責(zé)任。管理者歡迎對(duì)計(jì)劃結(jié)果和工作環(huán)境的反饋。戰(zhàn)略決策必須由有能力做出有效決策并適應(yīng)任何情況變化的領(lǐng)導(dǎo)者做出。
Because of democratic leadership, employees and managers easily understand the situation and cope with it. They work freely and comfortably. In McDonald all employees have a right to participate in the objective of organisation. McDonald has a strategic decision which is implicated and formulated by leaders and managers of the organisation. First they decide the future plans and objective of McDonald and
how to get there in minimum time. They also motivate people to do more work and they appreciate their work by giving the performance award at the end of month.
由于民主領(lǐng)導(dǎo),員工和管理者很容易理解情況并應(yīng)對(duì)。他們工作自由舒適。在麥當(dāng)勞,所有員工都有權(quán)參與組織目標(biāo)。麥當(dāng)勞有一個(gè)戰(zhàn)略決策,由該組織的領(lǐng)導(dǎo)和管理人員參與并制定。首先,他們決定麥當(dāng)勞的未來(lái)計(jì)劃和目標(biāo)
如何在最短的時(shí)間內(nèi)到達(dá)那里。他們還鼓勵(lì)人們做更多的工作,并通過(guò)在月底頒發(fā)績(jī)效獎(jiǎng)來(lái)感謝他們的工作。
CONCLUSION:結(jié)論
From above discussion, I came to a conclusion that in adapting democratic style McDonald is really effective in providing value to employees. Although this style may bring out differences in ideas, it still ends up with formulating a common decision. McDonald’s management & leadership style is useful as well as to other organisations where managers and employees easily understand the situation and work accordingly. Strategic management and leadership correlates with each other. Without making any effective strategic decision, leadership cannot work and it cannot reach to the final objective of an organisation.
從上面的Essay討論中,我得出了一個(gè)結(jié)論:在適應(yīng)民主風(fēng)格的過(guò)程中,麥當(dāng)勞確實(shí)能有效地為員工提供價(jià)值。盡管這種風(fēng)格可能會(huì)帶來(lái)思想上的差異,但最終還是會(huì)形成一個(gè)共同的決定。麥當(dāng)勞的管理和領(lǐng)導(dǎo)風(fēng)格對(duì)其他管理人員和員工容易理解情況并相應(yīng)工作的組織也很有用。戰(zhàn)略管理和領(lǐng)導(dǎo)力相互關(guān)聯(lián)。如果不做出任何有效的戰(zhàn)略決策,領(lǐng)導(dǎo)力就無(wú)法發(fā)揮作用,也無(wú)法達(dá)到組織的最終目標(biāo)。本站提供各國(guó)各專業(yè)留學(xué)生Essay代寫或指導(dǎo)服務(wù),如有需要可咨詢本平臺(tái)。
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