市場營銷Essay代寫范文：E-commerce strategies for Company Success
本文是市場營銷專業的留學生Essay代寫范例，題目是“E-commerce strategies for Company Success”,電子商務給商業帶來了很大的變化。它使企業在商業的各個領域以新的思維方式相互聯系。從普通業務到電子商務的營業額遠遠超出了旁觀者的預期。現在許多使用電子商務的公司已經成功地在他們的業務中獲得了更多的利潤，如amazon.com, e-Bay和mudah.com。這些公司都有自己的特點，表明他們是高度評價成功的公司。這些公司中的大多數在規劃他們的業務時也有良好的戰略，使他們能夠成功。
Introduction介紹
E-commerce had brought much change in way business. It is enabled businesses to connect with each other in new way of thinking in every area on commerce. The turnover from usual business to e-commerce has anticipated exceeding far then expected by spectator. Many companies nowadays using e-commerce had been successfully gained more profit in their business such as amazon.com, e-Bay and mudah.com. These companies have their own features that show them as the highly rated successful companies. Most of these companies also have good strategies in planning their business that enables them to success.
The Successful Companies through E-Commerce通過電子商務成功的公司
Amazon and E-bay is among company which allowed transaction electronically. There are the precursor in e-commerce that successfully success until today. Nowadays there are 5 most successful company using e-commerce, Amazon, Dell, Staples, Office Depot and Hewlett Packard. Amazon.com (1994) is one of the most famous e-commerce companies and founded by Jeff Bezos. Today, Amazon offers everything from books and electronics to tennis rackets and diamond jewelry. According to the research conducted, Amazon.com attracted about over 615 million customers every year. The ability of online friendly website by Amazon is one of the key of success for this company. Another company that been successfully in e-commerce is Dell Inc. Dell.com has made rapid strides, the company has achieved big profit in online sales. The company’s effective strategy of selling products without retail has been admired by customers and many e-commerce dealers imitate their strategy. As same as Amazon, Dell success key factor is online friendly website.
亞馬遜和易趣是允許電子交易的公司之一。直到今天，電子商務的先驅們都取得了成功。現在有5家最成功的公司使用電子商務，亞馬遜，戴爾，史泰博，Office Depot和惠普。亞馬遜(1994)是最有名的電子商務公司之一，由杰夫·貝佐斯創立。如今，亞馬遜提供從書籍、電子產品到網球拍和鉆石珠寶等各種商品。根據調查，亞馬遜每年吸引約6.15億客戶。亞馬遜的在線友好網站的能力是該公司成功的關鍵之一。另一家在電子商務領域取得成功的公司是戴爾(Dell Inc.)。戴爾公司在網上銷售方面取得了長足的進步，公司在網上銷售方面取得了巨大的利潤。該公司無零售銷售產品的有效策略得到了客戶的贊賞，許多電商經銷商效仿他們的策略。和亞馬遜一樣，戴爾成功的關鍵因素是在線友好的網站。
Most of successful companies achieve success by having their own characteristics and features that led them. Effective strategies also the key factor the company’s success achievement.
Features of Successful E-Commerce Company成功的電子商務公司的特點
Many companies use e-commerce as one of the ways to gain profit. For each successful company, they have various features that help them in e-commerce business.
許多公司把電子商務作為獲取利潤的途徑之一。對于每一個成功的公司來說，他們都有各種各樣的功能來幫助他們進行電子商務業務。
The first feature is a clear vision and goal. The company must know exactly what they want to achieve in this business. Second feature is dare taking calculated risk. The key to success is daring to take necessary risk and considered investment as fuel of business in e-commerce.
Next is, successful sites employ good advisors. By having advisor that can be trusted is essential. It is because company only can gain if having panels of experts that can advise in regulating strategy, tactic and expand the business. Another feature is successful sites can embrace technology and change. Keeping abreast of developments online is the key in online marketing, change in online way and understand way to read web analysis.
其次，成功的網站雇傭優秀的顧問。有一個值得信任的顧問是至關重要的。這是因為，只有擁有能夠在調整戰略、戰術和擴大業務方面提供建議的專家小組，企業才能獲益。另一個特點是，成功的網站可以擁抱技術和變化。跟上網絡的發展是網絡營銷的關鍵，改變網絡的方式和理解的方式來閱讀網絡分析。
The fifth feature is patience and a long-term view. The company constantly measure if they are gradually getting to their goal. More features are a commitment to and continuous improvement. The success company knew what they should do and always make improvement.
Lastly is, success company must believe that there is no short cuts to make profit. There is some e-business people want to gain million of profit but hoping it come by doing nothing. Success company knew that is wrong. By keep focusing, hard work, constant improvement and commitment there are the real way to success in e-commerce business.
Strategic Moves That Led Companies to Success?引領公司走向成功的戰略舉措?
Fine method and strategy can lead companies to success. They are several ways that has been listed as strategic moves to led companies to success.
好的方法和策略可以引導公司走向成功。這些方法已經被列為引領公司走向成功的戰略舉措。
First is Well-Positioned Online Brand. The companies must choose the market able brand name for their website. A brand name will draw customers to the company’s website and can help assure customers about the quality of the offering, the accuracy of the information, can promote customer loyalty and the security of the web transactions.
首先是定位良好的在線品牌。公司必須為他們的網站選擇適合市場的品牌名稱。品牌名稱將吸引客戶到公司網站，可以幫助客戶保證產品的質量，信息的準確性，可以提高客戶忠誠度和網上交易的安全性。
Second, Online-Friendly Offerings. It is about the selection and diversity of the company product. The companies must decide what products to offer on the website. Another diversity is offering customers the ability to obtain unique product or information. The diversity are important because it allows customers to control the product choices and at the same time it can built customers loyalty.
其次,在產品。它是關于公司產品的選擇和多樣性。公司必須決定在網站上提供什么產品。另一個多樣性是為客戶提供獲得獨特產品或信息的能力。多樣性很重要，因為它可以讓顧客控制產品的選擇，同時也可以建立顧客的忠誠度。
The third move is Reliable Customers Service. It is to inspiring loyalty among customers. For the company to success the customer must trust the company and its website. Trust can be built through assurance of privacy and transaction security and by providing accurate information. As examples, many people purchase at Amazon.com rather than other website because it can be trusted by customers.
Lastly, Right Business Planning.It is to acquire funding, nonfinancial resources and to obtain a realistic approach to the business.
Important Elements in Implementing the Strategy實施戰略的重要內容
There are many elements that guide E-Commerce strategies to success. It is such as is to consider full integration, partial corporate integration, and business unit integration all has positive aspects as strategies for e-commerce and are viable choices.
引導電子商務戰略取得成功的因素有很多。完全集成、部分企業集成和業務單元集成作為電子商務的戰略都具有積極的方面，都是可行的選擇。
Another element is companies must carefully coordinate new online services to enhance and protect their brand.
Next is, in implementing and formulating e-commerce strategy throughout company operations, it must include Multi-channel coordination as the key success factor.
More elements are successful e-commerce strategy must include special attention to customer service as it is core component of company strategy.
A proper balance the use of commoditized solutions and unique uses of e-commerce can help company utilize effectiveness. It is to gain competitive advantage in strategy.
Conclusion 結論
As conclusion, e-commerce business helps a lot dealer to expand their business. Profit achieved continuing growing for companies those involve in this electronic transaction business. It as we can see in achievement Amazon.com, E-bay and Mudah.com. More proud, now found many traders begin using e-commerce as one of the ways promotes their goods. Most successful companies in e-commerce have steady features that been a key to their success. This including the strategy that been used such as good business plan, online friendly website, reliable customers services, commitment in managing business, make improvement in services. With the right strategies, many dealers can easily gain more profit and expand their business around the world.
綜上所述，電子商務業務幫助很多經銷商擴大他們的業務。從事電子交易業務的公司利潤持續增長。我們可以從亞馬遜，易趣和Mudah.com的成就中看到。更自豪的是，現在發現許多商人開始使用電子商務作為推銷他們的商品的方式之一。大多數成功的電子商務公司都有穩定的特點，這是它們成功的關鍵。這包括所采用的策略，如良好的商業計劃，友好的在線網站，可靠的客戶服務，管理業務的承諾，改善服務。有了正確的策略，許多經銷商可以很容易地獲得更多的利潤，擴大他們的業務在世界各地。
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